[07/06/05 - 12:00 AM]
Adult Swim Laps 14 Weeks of #1 Total Day Ranking with Adults 18-24, Men 18-34 and Men 18-24

[via press release from Cartoon Network]

Adult Swim Laps 14 Weeks of #1 Total Day Ranking with Adults 18-24, Men 18-34 and Men 18-24

Also #1 among Adults 18-34 for the Week and #3 among Adults 18-49

Claims 18 of Top 50 Basic Cable Programs for the Week among Adults 18-34, More than Any Other Network

Adult Swim claimed the #1 ranking once again last week among key young adult demos�adults 18-34, adults 18-24, men 18-34 and men 18-24�scoring 14 straight weeks with the latter three audiences in total day delivery, according to Nielsen Media Research. The late-night network charted across-the-board double-digit growth vs. Adult Swim programming last year on Cartoon Network, proving its audience base continues to grow at a remarkable pace.

Adult Swim also confirmed its competitive edge with other key demos, ranking #3 among all ad-supported basic cable networks for the week in total day delivery of adults 18-49 and #4 in delivery of persons 2+ (1,442,000).

Highlights of Adult Swim�s weekly performance vs. Adult Swim programming on Cartoon Network the same week in 2004 include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery (448,000) increased by 21% and ratings (0.7) by 33%.

- Adults 18-24 delivery (277,000) improved by 28% and ratings (1.0) by 25%.

- Men 18-34 delivery (278,000) expanded by 21% and ratings (0.9) by 29%.

- Men 18-24 delivery (179,000) jumped by 19% and ratings (1.3) by 18%.

- Adults 18-49 delivery (579,000) advanced by 20% and ratings (0.4) remained unchanged.

On an individual programming basis, Adult Swim scored 18 of the top 50 programs with adults 18-34 for the week among ad-supported basic cable, more than any other network. Standout series included off-net acquisitions Family Guy (#4, 8-10, 27, 45, 47), Futurama (#13, 22-23) and American Dad (#32, 34, 42, 48), as well as original series Aqua Teen Hunger Force (#16, 33, 37) and Robot Chicken (#20).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 6/27/05-7/3/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [july 2005]  


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