[07/12/05 - 12:00 AM]
Adult Swim Again Ranks #1 in Weekly Adults 18-34 and 18-24 Delivery and Rating, Up Double-Digits Compared to Last Year's Performance

[via press release from Cartoon Network]

Adult Swim Again Ranks #1 in Weekly Adults 18-34 and 18-24 Delivery and Rating, Up Double-Digits Compared to Last Year�s Performance

Ties MTV in Top 10 Programs of the Week for Adults 18-34 Demo

Claims 18 of Top 50 Basic Cable Programs for the Week among Adults 18-34, More than Any Other Network

Adult Swim continues to claim the #1 ranking for the week among all key young adult demos�adults 18-34, adults 18-24, men 18-34 and men 18-24�tying MTV with four shows each landing within the Top 10 programs of the week among the coveted adults 18-34 demo, according to Nielsen Media Research. With continued double-digit growth compared to its own performance on Cartoon Network last year, the late-night service also ranked #3 among all ad-supported basic cable networks for the week both in total day delivery of adults 18-49 (603,000).

Highlights of Adult Swim�s weekly performance vs. Adult Swim programming on Cartoon Network the same week in 2004 include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery (460,000) increased by 16% and ratings (0.7) by 17%.

- Adults 18-24 delivery (271,000) improved by 15% and ratings (1.0) by 11%.

- Men 18-34 delivery (279,000) expanded by 17% and ratings (0.9) by 29%.

- Two telecasts of Family Guy and Futurama each landed among the Top 10 programs of the week for adults 18-34

On an individual programming basis, Adult Swim scored 18 of the top 50 programs with adults 18-34 for the week among ad-supported basic cable, more than any other network. Standout series included off-net acquisitions Family Guy (#5, 10, 14, 16, 22, 30, 32) and Futurama (#7, 8, 13), as well as original series Robot Chicken (#21, 27, 39) and Aqua Teen Hunger Force (#26, 28, 33-35).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 7/4/05-7/10/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [july 2005]  


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