[07/19/05 - 12:00 AM]
Adult Swim Charts 16 Weeks #1 in Basic Cable Delivery of Adults 18-24, 10 Straight Weeks #1 with Adults 18-34

[via press release from Cartoon Network]

Adult Swim Charts 16 Weeks #1 in Basic Cable Delivery of Adults 18-24, 10 Straight Weeks #1 with Adults 18-34

Posts 17 of Top 50 Basic Cable Programs for the Week with Adults 18-34, Including 3 in the Top 10, More than Any Other Network

Adult Swim dominated ad-supported basic cable once more to rank #1 for the week among all key young adult demos�adults 18-34, adults 18-24, men 18-34 and men 18-24�according to Nielsen Media Research. Out-performing the same time periods last year when Adult Swim appeared as a block on Cartoon Network, the late-night adult-targeted service now claims 15 of the last 16 weeks with adults 18-34, and 16 straight weeks for adults 18-24, men 18-34 and men 18-24. Adult Swim also ranked #4 among all ad-supported basic cable networks for the week in total day delivery of adults 18-49.

Highlights of Adult Swim�s weekly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 435,000, with an average 0.7 rating.

- Adults 18-24 delivery totaled 253,000, with an average 0.9 rating.

- Men 18-34 delivery totaled 255,000, with an average 0.8 rating.

- Men 18-24 delivery totaled 152,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 577,000, with an average 0.4 rating.

With its individual programs, Adult Swim scored 17 of the top 50 programs of the week for adults 18-34 among all ad-supported basic cable, and three of the top 10, more than any other network. Standout series included off-net acquisitions Futurama (#5, #15, #17) and Family Guy (#6-7, #12-13, #16, #20, #22), as well as original series Robot Chicken (#25-26, #32) and Aqua Teen Hunger Force (#30, #35, #46, #50).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 7/4/05-7/10/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [july 2005]  


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