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[07/21/05 - 12:00 AM] The NFL on CBS Teams Up with Grammy Award-Winning Dave Matthews Band to "Stand Up" in New Promotional Campaign for 2005 NFL Season on Cbs |
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[via press release from CBS] |
"THE NFL ON CBS" TEAMS UP WITH GRAMMY AWARD-WINNING DAVE MATTHEWS BAND TO "STAND UP" IN NEW PROMOTIONAL CAMPAIGN FOR 2005 NFL SEASON ON CBS
CBS Sports teams up and "stands up" with the multi-Grammy Award-winning Dave Matthews Band for THE NFL ON CBS's new promotional campaign for its 2005 NFL coverage on the CBS Television Network.
Featuring the band's title track off their most recent platinum-selling album, "Stand Up," THE NFL ON CBS's new promotional campaign will include CBS Sports personalities, along with members of the band, and NFL players illustrating the look, feel and energy of THE NFL ON CBS.
"It's a perfect fit," said Tony Petitti, Executive Producer, CBS Sports. "The Dave Matthews Band has a multi-cultural appeal that registers with a true cross-section of fans as does the NFL. There aren't many people that sell out Giants Stadium -- the Giants, the Jets -- and the Dave Matthews Band is among that exclusive club."
"We're fans of brilliance and so we love sports," says band leader Dave Matthews. "We've always loved sports. It's something in the band that's kind of interesting. Kind of brings us all together. Whether it's boxing, basketball or football, it brings us together. And even if we're rooting for opposite teams, it's something to watch greatness and to see physical genius. When we were in the studio recording Stand Up, we were all sort of joking like this would be an ultimate, get up, sort of a rabble rouser at a sports event. It's what we were thinking about."
THE NFL ON CBS's new promotional campaign kicks off in August as the Network's NFL broadcast season schedule begins with its first exhibition game on Friday, August 19 (8:00) with the Minnesota Vikings taking on the New York Jets.
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[07/18/25 - 09:09 AM] "Bobby's Triple Threat" Is Back With Brand-New Addition to Bobby Flay's Hand-Picked Trio of Culinary Titans The 10-episode season premieres Tuesday, September 2 at 8pm ET/PT on Food Network and streaming the next day on HBO Max.
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[07/18/25 - 08:06 AM] Jaw-Dropping Custom Builds and Outrageous Family Antics Collide in "Truck Dynasty" Premiering Tuesday, August 12 at 9PM ET/PT on Discovery Channel Florida's Apocalypse Manufacturing owner Joe Ghattas is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars, and elite supermodels.
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[07/18/25 - 08:01 AM] Hallmark Channel Adds Hit Series "Gilmore Girls" to Its Lineup Beginning August 25 Just in time for the fall, the Gilmore family and the beloved residents of Stars Hollow will add twice the warmth and joy to Hallmark Channel's widely adored slate of heartfelt programming.
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[07/18/25 - 07:36 AM] Peacock Exclusively Streams Wes Anderson's "The Phoenician Scheme" Beginning July 25 From Oscar-nominated writer and director Wes Anderson, the film stars Benicio del Toro, Mia Threapleton and Michael Cera.
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[07/18/25 - 07:01 AM] Video: Canelo Álvarez vs. Terence Crawford - Official Teaser Trailer - Netflix Two of boxing's most dominant forces, Saul "Canelo" Álvarez and Terence Crawford will face off in a once in a lifetime fight for the unified Super Middleweight championship on Saturday, September 13 at Allegiant Stadium in Las Vegas, Nevada.
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[07/17/25 - 10:01 PM] Video: "Final Draft" - Official Trailer - Netflix Twenty-five athletes, most retired, compete to win 30M yen to launch their second career. Can they overcome tough physical and psychological challenges?
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[07/17/25 - 07:04 PM] Video: Preview - Summer Nights 2025 - Coming in August Tune in for all-new movie premieres this August on Hallmark Channel Saturday nights at 8/7c!
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[07/17/25 - 04:15 PM] "The Late Show with Stephen Colbert" to End After 2025-26 Broadcast Season Colbert announced the news during tonight's taping at the Ed Sullivan Theater.
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[07/17/25 - 02:17 PM] Thrilling True Crime Docu-Series, "True Crime Story: Smugshot," Returns to SundanceTV Thursday, August 14 Created and executive produced by award-winning documentary filmmakers Amy Bandlien Storkel and Bryan Storkel, the six-episode series spotlights entitled individuals involved in elaborate criminal behavior.
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[07/17/25 - 01:31 PM] Netflix: What We Watched the First Half of 2025 This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.
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[07/17/25 - 01:16 PM] Freida Pinto to Star in Netflix's "Unaccustomed Earth" Inspired by the internationally beloved Jhumpa Lahiri short story collection of the same name, "Unaccustomed Earth" is an epic, soapy, and culturally vibrant drama about a tight-knit Indian American community navigating love, desire, and belonging.
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[07/17/25 - 01:06 PM] Samuel L. Jackson to Headline His First TV Series As Paramount+ Greenlights "NOLA King," The First Spinoff of the Hit Series "Tulsa King" Jackson's character, Russell Lee Washington Jr., will be introduced in the upcoming, highly anticipated third season of "Tulsa King," slated to premiere in September.
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[07/17/25 - 12:53 PM] New Series "The Mother Flip" Premieres Saturday, August 16 at 12pm ET/PT on A&E's HomeMadeNation Best friends and savvy flippers Kristy Etheredge and Rebecca Franchione, along with contractor Roy Salinas, transform the worst homes in Texas' Hill Country into big profits.
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[07/17/25 - 12:11 PM] AMC Networks' August Highlights Include "Nautilus," "Irish Blood," "Kidnapped," "The Furry Detectives" and More! The month also features new seasons of Sundance TV's "True Crime Story: Smugshot," and We TV's fan-favorite series "Life After Lockup."
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[07/17/25 - 11:35 AM] ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: Division Leaders Collide as Detroit Tigers Visit Philadelphia Phillies on August 3 This marks the third "Sunday Night Baseball" appearance of the 2025 regular season for the Tigers and the fourth appearance for the Phillies.
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