or


[09/14/05 - 12:00 AM]
NBC's "The Apprentice: Martha Stewart" Debuts WeD., SepT. 21, 8 P.M. ET/PT

[via press release from NBC]

NBC'S "THE APPRENTICE: MARTHA STEWART" DEBUTS WED., SEPT. 21, 8 P.M. ET/PT

MARTHA STEWART PRESIDES OVER FIRST "CONFERENCE ROOM" AND REVEALS HER SIGNATURE DISMISSAL ON SERIES PREMIERE OF NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 21, 8-9 PM ET/PT)

"I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

Candidates Rewrite Classic Fairy Tales for Random House Children's Books

NEW YORK - September 14, 2005 - In one week, NBC's unscripted series "The Apprentice: Martha Stewart" kicks off its thirteen-week televised job interview for a coveted $250,000 position working alongside Martha Stewart at Martha Stewart Living Omnimedia, Inc. (Sept. 21, 8-9 pm ET/PT). "'The Apprentice: Martha Stewart' will provide people with a really good idea of what a company started by a woman, built by a woman and run by a team of excellent young executives can actually accomplish in a very short period of time," said Martha Stewart.

Viewers first meet the 16 candidates - 10 women and six men - during the series' opening sequence set to The Eurythmics hit, "Sweet Dreams (Are Made of This)." The candidates then meet Martha Stewart's lieutenants Alexis Stewart, Consultant, Martha Stewart Living Omnimedia, Inc and Charles Koppelman, Chairman of the Board, MSLO in her conference room. Alexis Stewart breaks the tension by saying, "I know my mother better than anyone. I was the original 'Apprentice' and I haven't been fired yet." Added Martha Stewart, "I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

"Jack and the Beanstalk" and "Hansel and Gretel" Updated

For their first task, the candidates will learn about one of the hottest niches in the publishing business - children's literature. Each team will update a classic fairy tale - "Jack and the Beanstalk" and "Hansel and Gretel" - making the stories relevant to the modern child. Working alongside executives at Random House Children's Books, the candidates will rewrite and illustrate each tale and then read their finished product to a class of first-graders.

"Lesson number one, rule number one: You have to connect with your customer," said Martha Stewart. "If you're writing a children's book, you have to connect with the reader. Do you connect? Are you able to make an immediate connection with that publication that is going to be lasting, memorable, effective, teach a lesson or a moral? If you don't connect, you are not going to be successful."

"As the longtime publisher of Martha Stewart's incredibly successful cooking and lifestyle books, we at Random House, Inc. have learned that it is very worth our while to listen when Martha calls us excited about a creative idea," said Chip Gibson, President and Publisher of Random House Children's Books. "We jumped at the chance to work with her on 'The Apprentice: Martha Stewart' episode in which she offers the audience a terrific window into our business (albeit at a wildly accelerated pace). We look forward to giving Martha's viewers an entertaining debut program and to publishing the winning book the morning after the show's premiere. Our gang here worked incredibly hard with Martha and her team on this project-and had a ball."

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books to novels and narrative nonfiction, the imprints of Random House Children's Books offer publishing programs that bring together world-famous franchise characters, multimillion-copy series, and top-flight award-winning authors and illustrators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE: MARTHA STEWART (NBC)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.