or


[09/14/05 - 12:00 AM]
NBC's "The Apprentice: Martha Stewart" Debuts WeD., SepT. 21, 8 P.M. ET/PT

[via press release from NBC]

NBC'S "THE APPRENTICE: MARTHA STEWART" DEBUTS WED., SEPT. 21, 8 P.M. ET/PT

MARTHA STEWART PRESIDES OVER FIRST "CONFERENCE ROOM" AND REVEALS HER SIGNATURE DISMISSAL ON SERIES PREMIERE OF NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 21, 8-9 PM ET/PT)

"I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

Candidates Rewrite Classic Fairy Tales for Random House Children's Books

NEW YORK - September 14, 2005 - In one week, NBC's unscripted series "The Apprentice: Martha Stewart" kicks off its thirteen-week televised job interview for a coveted $250,000 position working alongside Martha Stewart at Martha Stewart Living Omnimedia, Inc. (Sept. 21, 8-9 pm ET/PT). "'The Apprentice: Martha Stewart' will provide people with a really good idea of what a company started by a woman, built by a woman and run by a team of excellent young executives can actually accomplish in a very short period of time," said Martha Stewart.

Viewers first meet the 16 candidates - 10 women and six men - during the series' opening sequence set to The Eurythmics hit, "Sweet Dreams (Are Made of This)." The candidates then meet Martha Stewart's lieutenants Alexis Stewart, Consultant, Martha Stewart Living Omnimedia, Inc and Charles Koppelman, Chairman of the Board, MSLO in her conference room. Alexis Stewart breaks the tension by saying, "I know my mother better than anyone. I was the original 'Apprentice' and I haven't been fired yet." Added Martha Stewart, "I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

"Jack and the Beanstalk" and "Hansel and Gretel" Updated

For their first task, the candidates will learn about one of the hottest niches in the publishing business - children's literature. Each team will update a classic fairy tale - "Jack and the Beanstalk" and "Hansel and Gretel" - making the stories relevant to the modern child. Working alongside executives at Random House Children's Books, the candidates will rewrite and illustrate each tale and then read their finished product to a class of first-graders.

"Lesson number one, rule number one: You have to connect with your customer," said Martha Stewart. "If you're writing a children's book, you have to connect with the reader. Do you connect? Are you able to make an immediate connection with that publication that is going to be lasting, memorable, effective, teach a lesson or a moral? If you don't connect, you are not going to be successful."

"As the longtime publisher of Martha Stewart's incredibly successful cooking and lifestyle books, we at Random House, Inc. have learned that it is very worth our while to listen when Martha calls us excited about a creative idea," said Chip Gibson, President and Publisher of Random House Children's Books. "We jumped at the chance to work with her on 'The Apprentice: Martha Stewart' episode in which she offers the audience a terrific window into our business (albeit at a wildly accelerated pace). We look forward to giving Martha's viewers an entertaining debut program and to publishing the winning book the morning after the show's premiere. Our gang here worked incredibly hard with Martha and her team on this project-and had a ball."

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books to novels and narrative nonfiction, the imprints of Random House Children's Books offer publishing programs that bring together world-famous franchise characters, multimillion-copy series, and top-flight award-winning authors and illustrators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE: MARTHA STEWART (NBC)





[04/25/25 - 10:01 AM]
Video: "Earnhardt" - Official Trailer - Prime Video
Start your engines. "Earnhardt" premieres May 22 on Prime Video.

[04/25/25 - 09:12 AM]
One Hell of A Week in New York City with "The Walking Dead: Dead City" Beginning Sunday, April 27 through Wednesday, April 30
AMC is partnering with iconic NYC establishments and events, including the Empire State Building, Citi Field, the NYCRUNS Brooklyn Experience Half Marathon, PopUp Bagels and more, featuring merchandise giveaways and the show's iconic Walkers.

[04/25/25 - 09:01 AM]
Video: "Sirens" - Official Trailer - Netflix
Worried about her sister's too-close relationship with her billionaire boss, a scrappy everywoman seeks answers at a lavish seaside estate.

[04/25/25 - 08:00 AM]
Peacock Sets Streaming Debut Dates for Focus Features' "Black Bag" and Universal Pictures' "Love Hurts"
Steven Soderbergh's "Black Bag" streams exclusively on Peacock beginning May 2; while Jonathan Eusebio's "Love Hurts" is due on May 9.

[04/24/25 - 01:04 PM]
Saddle Up! New Docuseries "Not Her First Rodeo" Lands at Hulu and Freeform
From ABC News Studios, "Not Her First Rodeo" is a six-part docuseries inside the adrenaline-fueled world of professional bull riding.

[04/24/25 - 12:12 PM]
Jeffrey Dean Morgan Asks Where the X Am I? in NBC's New Travel Competition Series "Destination X," Premiering Tuesday, May 27 at 10 P.M. ET/PT
Viewers can catch an exclusive sneak peek of the series after the Kentucky Derby on Saturday, May 3 at 8 p.m. ET, 7 p.m. CT and MT, and 7:30 p.m. PT on NBC.

[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."

[04/24/25 - 11:00 AM]
The "83rd Annual Golden Globes" to Air Sunday, Jan. 11, 2026, on CBS
Nominations for the Golden Globes will be announced on Monday, December 8.

[04/24/25 - 10:31 AM]
Video: "Football Parents" - Official Teaser - Netflix
When it comes to their children's amateur football careers, this group of parents has no shame, no chill - and a peculiar sense of team spirit.

[04/24/25 - 10:30 AM]
FOX Unveils Its Summer 2025 Schedule, Featuring New and Returning Unscripted Series and All-New Episodes of "Animation Domination" Favorites
Look for new episodes of "Bob's Burgers," "Grimsburg," "Family Guy" and "The Great North" beginning Thursday, May 29.

[04/24/25 - 10:14 AM]
Love, Desire, and Shocking Twists in TLC's New Series, "90 Day: Hunt for Love"
Set in Tulum, Mexico, these love-hungry alums have loved, lost and learned a few lessons along the way.

[04/24/25 - 10:04 AM]
New Season of "Gold Rush: Mine Rescue with Freddy & Juan" Premieres Friday, May 9 at 9PM ET/PT on Discovery Channel
With gold prices surging to new records, the modern-day rush is on.

[04/24/25 - 10:01 AM]
Oxygen True Crime's "Unknown Serial Killers of America" Premieres Sunday, May 18 at 7 P.M. ET/PT
Each hour-long episode of "Unknown Serial Killers of America" profiles the horrific stories of these unconscionable criminals, and delves into what transformed them into evil monsters.

[04/24/25 - 10:01 AM]
Video: "Love Death + Robots" Volume 4 - Official Trailer - Netflix
The Emmy-winning anthology of twisted tales from strange worlds returns, with stories featuring MrBeast and the Red Hot Chili Peppers.

[04/24/25 - 10:01 AM]
"Saturday Night Live" Closes Out Milestone 50th Season with Three Back-to-Back Shows in May
Walton Goggins and Scarlett Johansson will follow the previously announced Quinta Brunson as hosts.