or


[10/11/05 - 12:00 AM]
We: Women's Entertainment Introduces Style Me with Rachel Hunter to Original Programming Slate

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Introduces Style Me With Rachel Hunter to Original Programming Slate

Eight-Part Weekly Reality Series Premieres January 20, 2006

Sponsors Include L'Oreal Paris and Payless ShoeSource

New York, NY, October 11, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that it will add Style Me with Rachel Hunter to its growing slate of original programming. In this eight-part weekly reality series, twelve aspiring stylists will compete to win the chance to style actress and supermodel Rachel Hunter for a red carpet appearance. L'Or?al Paris and Payless ShoeSource have signed on as official sponsors of the series and will receive tagged tune-ins, 30-second spots and billboards. The series premieres January 20, 2006 at 10 pm ET on WE.

"Style Me with Rachel Hunter is a perfect fit for our network and further defines WE's commitment to original programming," said Kim Martin, WE's Executive Vice President and General Manager. "This series joins a lineup of already popular shows, and continues to position WE as a premiere destination for relevant, fun and engaging programming designed for today's modern women."

"This series will provide our sponsors with relevant product integration, while speaking directly to a very important demographic," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Style Me is a series that showcases the network's dedication to both the original programming genre and our audience."

Hosted by Rachel Hunter, Style Me will seek to create the next top celebrity stylist by pitting twelve aspiring wannabes against each other in the world's most critical fashion city - New York. Over the course of eight episodes, contestants will compete in a series of over-the-top, time-sensitive and high-pressure challenges to prove they've got what it takes to work alongside the Hollywood elite. The stylists' fashion sensibilities, diversity, creativity and ability to produce an entire look within budgetary and time limits will determine who continues on towards the final goal, and who is sent home packing. The individual judged most style savvy will win the ultimate prize: $10,000, a one-year contract with a talent agency and the chance to style Rachel Hunter for an A-list, red carpet event. Rachel Hunter and members of her entourage will judge the contestants.

Sponsors L'Or?al Paris and Payless ShoeSource will be weaved into the series through specialized product integration. One episode will be taped at a L'Oreal Paris location in New York City, and during the final episode, host Rachel Hunter, will be made-up for a red carpet event utilizing this cosmetic line exclusively. In another episode, tourists are seen rushing to Payless ShoeSource to purchase shoes for their makeover. The sponsors will also be included through online interactive content on www.we.tv, and featured on the network through 30-second spots, tagged tune-ins, and billboards.

WE: Women's Entertainment is committed to producing quality original programming that speaks to the busy lifestyle of today's contemporary woman. WE's popular line up of originals includes "Bridezillas," a look at brides-to-be who go from engaged to enraged on their way to the altar, and "American Princess," a series that follows twenty young women competing to make their childhood fairy tale dream a reality by participating in a variety of challenges designed to test their skills, character, and suitability for a princess lifestyle.

Today's announcement comes on the heels of successful summer ratings for WE. The network's ratings increased by +50% from Summer '04 to Summer '05, making it the #4 network for Prime ratings growth. 70% of WE's top 10 rated telecasts in the 04-05 season, aired from Jun-05 to Aug-05, and 70% of WE's top 10 rated telecasts for Summer 2005 were original programs (Bridezillas & American Princess). WE was a top 10 network for growth and rank among ad supported networks for W18-49 & W25-54 VPVH levels during Prime in Summer '05.

**Source: Nielsen Media Research, 05/31/04 - 08/29/04 vs. 05/30/05 - 08/28/05; Prime M-Su 8p-11p Telecasts; 04-05 Season 9/27/04-9/25/05

Rachel Hunter, a successful Supermodel and actress, has graced the covers of many magazines (Elle, Cosmo, Harper's Bazaar, Sport's Illustrated, Stuff, Playboy, Vogue); and has appeared in numerous feature and independent films (Freezerburn, You & Your Stupid Mate, Pendulum, Ozzie, Rock Star, Best Actress, Metal Gods, Two Shades of Blue) and a number of television shows (Dancing With The Stars, The Real Gilligan's Island, Are You Hot, The Drew Carey Show, Suddenly Susan, Mad About You). In addition, Hunter has launched multiple new clothing lines and has been the face of several cosmetic brands. An Ambassador for the Born Free Foundation, Hunter established the Rachel Hunter Gorilla Fund following her last trip to the hostile Ugandan Rainforests. Hunter currently resides in Los Angeles where she juggles her acting and modeling career along with her role as a mother to her son Liam and her daughter Renee.

Style Me with Rachel Hunter is co-produced by WE: Women's Entertainment and Ultra HD, a Voom HD Network.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [october 2005]  
S
M
T
W
T
F
S
      


· AMERICAN PRINCESS (WE)
· BRIDEZILLAS (WE)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.