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[10/18/05 - 12:00 AM]
The WB Sunday and Monday Both Have Quality Nights for the Wb

[via press release from The WB]

THE WB SUNDAY AND MONDAY BOTH HAVE QUALITY NIGHTS FOR THE WB

Burbank, CA October 18, 2005

ON MONDAY, �7TH HEAVEN� IS #1 IN ITS TIME PERIOD AMONG WOMEN 12-34 AND #2 IN WOMEN 18-34 AND PERSONS 12-34 WHILE �RELATED� IMPROVES IN ITS SECOND WEEK ON THE NIGHT AMONG ADULTS 18-34 AND PERSONS 12-34

�CHARMED,� IN ITS BEST OUTING OF THE SEASON, RANKS #2 IN ITS TIME PERIOD AMONG WOMEN 18-34 AND WOMEN 12-34

�GILMORE GIRLS� AND �SMALLVILLE� LEAD THE WB TO CONTINUED SUCCESS ON TUESDAY AND THURSDAY

The WB, which has been led by stellar Tuesday and Thursday performances this season, also received a heaping helping of good news from its Monday and Sunday series.

An encore of RELATED proved to build some traction on Monday, improving week-to-week and earning the time period's best ratings of the season for The WB among adults 18-34, persons 12-34, women 18-34 and men 18-34 and also achieved the time period's season best among women 12-34.

CHARMED outperformed CBS, NBC, and FOX to finish #2 in the hour among women 12-34 (2.7/8) and women 18-34 (2.5/7) and placed #3 in women 18-49 (2.5/6), beating NBC and FOX. The series also posted gains over a week ago in nearly every key demo, including a +33% jump in adults 18-34 and grabbed its highest numbers of the season among persons 12-34 (2.0/6) and women 12-34 (2.7/8) and matched its best deliveries this season in adults 18-34 (2.0/6), women 18-34 (2.5/7), and women 18-49 (2.5/6). The drama

Highlighting the week for The WB again were particularly strong efforts by its Tuesday and Thursday line-ups. GILMORE GIRLS ranked #12 on television for the week in women 12-34 (4.6/13) and SMALLVILLE was #19 for the week among men 18-34 (3.3/12) and #15 among men 12-34 (3.2/11).

�Supernatural� Improves Again, Scoring Its Best Ratings Of The Season In Persons 12-34, Women 18-34, Women 18-49 And Women 12-34

�Gilmore Girls� Wins Its Time Period Ranking #1 In Persons 12-34 And Women 12-34 And Achieves A #2 Rank Among Adults 18-34 And Women 18-34

The WB Network's newest hit series SUPERNATURAL continues to improve in its first season, scoring its best ratings yet in persons 12-34 (2.6/7), women 18-34 (3.1/8), women 18-49 (2.9/7) and women 12-34 (3.4/9). The frighteningly good series also scored its best ratings yet in teens (3.0/9) and female teens (4.4/14). SUPERNATURAL also attracted its second largest audience to date (5.5 million), adults 18-34 (2.5/7), adults 18-49 (2.4/6) and men 18-49 (1.9/5).

SUPERNATURAL ranked #3 in its time period among persons 12-34 (2.6/7) and women 12-34 (3.4/9) and was #1 among teens (3.0/9) and female teens (4.4/14). SUPERNATURAL improved over the year-ago time period occupant �One Tree Hill's� performance in all male demos as well as adults 18-49 (2.4/6) and total viewers.

GILMORE GIRLS continues its stellar sixth season with some of its best ratings of the season and #1 time period ranks among persons 12-34 (2.9/9) and women 12-34 (4.6/13). GILMORE GIRLS also achieved #2 time period ranks in adults 18-34 (2.7/8) and women 18-34 (4.2/11) as well as a #3 rank among women 18-49 (3.9/10). The hour-long comedy also won the night among teens (3.3/11) and female teens (5.7/18).

GILMORE GIRLS achieved its best ratings since its season premiere among persons 12-34 (2.9/9), women 18-34 (4.2/11), adults 18-49 (2.7/7), women 18-49 (3.9/10), women 12-34 (4.6/13) and total viewers (6.2 million). GILMORE GIRLS had its best ratings of the season among teens (3.3/11) and female teens (5.7/18).

The WB was the highest rated network on television from 8-10 p.m. with a #1 rank in women 12-34 (4.0/11) and #3 among adults 18-34 (2.6/8). The WB Tuesday was #2 in primetime among women 18-34 (3.6/10) and persons 12-34 (2.8/8). The WB was also #1 among all networks on Tuesday in teens (3.1/10) and female teens (5.1/160).

The outstanding performance by the two quality series led The WB to its best Tuesday of the broadcast season among adults 18-34 (2.6/8), adults 18-49 (2.5/6), persons 12-34 (2.8/8), women 18-34 (3.6/10), women 18-49 (3.4/8), women 12-34 (4.0/11), teens (3.1/10), female teens (5.1/16) and total viewers (5.8 million).

The WB Thursday Is On A Roll

�Smallville� And �Everwood� Combo Chalk Up Another Week Of Outstanding Growth

Another Thursday another night of outstanding growth for The WB. The sizzling combination of SMALLVILLE and EVERWOOD grew over the parallel Thursday last season in every major demo, including +120% in adults 18-34 (2.2/7) and persons 12-34 (2.2/7), +110% in adults 18-49 (2.1/5) and +110% in total viewers (5 million). The WB's Thursday audience has grown in each of the three weeks it has aired this season.

EVERWOOD continues to thrive in its new time period, garnering its highest ratings of the season among men 18-34 (1.6/5), men 12-34 (1.4/5) and total viewers (4.2 million) and equaling its best output of the season among adults 18-34 (1.7/5), persons 12-34 (1.6/5), adults 18-49 (1.7/4) and men 18-49 (1.4/4).

The show is also living up to its promise by building its time period over the parallel week the previous season. EVERWOOD more than doubled the time period audience of the prior season (+177% in total viewers) as well as achieving triple-digit gains in every major demo, including +143% in adults 18-34 and adults 18-49 and +129% in persons 12-34.

SMALLVILLE again proved to be a major player in its new Thursday time period, ranking #1 in men 18-34 (3.3/12) and men 12-34 (3.2/11) as well as #2 among persons 12-34 (2.7/9) and men 18-49 (2.8/8) and #3 in adults 18-34 (2.7/9) and adults 18-49 (2.5/7).

SMALLVILLE improved its time period over the parallel week last season including +108% in adults 18-34 (2.7/9) and +79% in total viewers (5.9 million).

In addition to scoring its highest total viewer number of the season, The WB Thursday equaled its highest ratings among persons 12-34 (2.2/7) men 12-34 (2.3/8) and equaled its best ratings in men 12-34 (2.3/8) and women 18-49 (2.1/5). The WB was #3 for Thursday in persons 12-34 (2.2/7), #2 from 8-10 p.m. in men 18-34 (2.4/8) and men 12-34 (2.3/8) and #3 in adults 18-34 (2.2/7).





  [october 2005]  
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W
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· CHARMED (WB)
· EVERWOOD (WB)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· RELATED (WB)
· SEVENTH HEAVEN (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)





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