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[10/31/05 - 12:00 AM]
UPN Wins Friday 8-10pm in Target Demo of Adults 18-34 and Men with "Friday Night Smackdown"

[via press release from UPN]

UPN WINS FRIDAY 8-10PM IN TARGET DEMO OF ADULTS 18-34 AND MEN WITH "FRIDAY NIGHT SMACKDOWN"

"SMACKDOWN" Climbs to its Largest Audience of the Season

UPN Scores Impressive Year to Year Growth on Friday

� WITH "FRIDAY NIGHT SMACKDOWN," UPN WAS THE NUMBER ONE NETWORK ON FRIDAY 8-10:00PM IN THE TARGET DEMO OF ADULTS 18-34 (1.6/6), AS WELL AS MEN 18-34 (1.6/7), MEN 18-49 (1.8/6 � tie) AND TEENS (1.6/7).

� "SMACKDOWN" CLIMBED TO ITS LARGEST AUDIENCE (4.2 mil) OF THE SEASON.

� "SMACKDOWN" WAS UP VERSUS THE SAME NIGHT LAST YEAR BY:
78% in adults 18-34
36% in adults 18-49
100% in men 18-34
64% in men 18-49
75% in total viewers

Source: Preliminary Nielsen affiliate based ratings, 10/28/2005

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPN WINS FRIDAY 8-10PM IN TARGET DEMO OF ADULTS 18-34 AND MEN WITH "FRIDAY NIGHT SMACKDOWN"

"SMACKDOWN" Scores its Largest Audience and Highest Adults 18-34 Ratings of the Season

UPN Scores Impressive Year to Year Growth on Friday

� WITH "FRIDAY NIGHT SMACKDOWN," UPN WAS THE NUMBER ONE NETWORK ON FRIDAY 8-10:00PM IN THE TARGET DEMO OF ADULTS 18-34 (1.7/7), AS WELL AS MEN 18-34 (1.7/8), MEN 18-49 (1.9/7) AND TEENS (1.6/7).

� "SMACKDOWN" CLIMBED TO ITS LARGEST AUDIENCE (4.3 mil) AND BEST ADULTS 18-34 RATINGS OF THE SEASON.

� "SMACKDOWN" WAS UP VERSUS THE SAME NIGHT LAST YEAR BY:
89% in adults 18-34
36% in adults 18-49
113% in men 18-34
73% in men 18-49
75% in total viewers

Source: NTI, 10/28/2005





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