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[11/08/05 - 12:00 AM]
NBC Universal Teams Up with Sony Ericsson and Bally's Total Fitness for "The Ultimate Blind Date Mobile Match-Up Promotion"

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL TEAMS UP WITH SONY ERICSSON AND BALLY'S TOTAL FITNESS FOR "THE ULTIMATE BLIND DATE MOBILE MATCH-UP PROMOTION"

Multi-Faceted Promotion Includes Local Interactive Dating Events, In-Show Sweepstakes And Radio Promotion

Kicks Off New Show Scenario: "Project Blind Date"

LOS ANGELES -- November 8, 2005 -- NBC Universal Domestic Television Distribution's "Blind Date" is partnering with Sony Ericsson and Bally's Total Fitness to kick off the November Sweep with "The Ultimate Blind Date Mobile Match-Up," announced today by Betsy Bergman, Vice President, NBC Universal Domestic Television Distribution Marketing. The campaign will take place across the nation in 15 top markets including Los Angeles, Chicago, Philadelphia, Boston and San Francisco.

"The Ultimate Blind Date Mobile Match-Up" kicks off with the show's new dating scenario, "Project Blind Date." Viewers will be able to watch 5 select daters (3 women and 2 men) on their dating journeys as they come closer to finding their perfect Blind Date each week. Each dater's journey will unfold on a designated day of the week so viewers can tune in on a specific day to watch their favorite dater.

The interactive dating events allow singles to record their own on-site video bios and share them with other potential daters at the events. Each person will also be given a coded lanyard, which they will use as a guide to finding matches by sending pictures or videos of themselves to other participating singles.

In addition to these exciting and interactive dating events, there will also be a national in-show sweepstakes in which viewers will be directed to enter the contest on the show's website, www.blinddatetv.com. The grand prize consists of his and hers W600 Walkman Phones with 2 months pre-paid service on each phone, a 6-month membership to Bally's Total Fitness and a trip for two to Florida including airfare and hotel accommodations. The contest will also be promoted at all Bally's Total Fitness locations nationwide, which includes more than 400 locations.

"'Blind Date' has found its perfect partners in Sony Ericsson and Bally's Total Fitness," said Bergman. "'The Ultimate Blind Date Mobile Match-Up' will bring exciting and interactive events to many of the nation's top markets, engaging viewers in Sony Ericsson's brand new mobile technology and at the same time encouraging singles to get in shape for their next date."

For more details and to learn more about the sweepstakes go to www.blinddatetv.com.

About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Martha, Access Hollywood, Blind Date, The Jerry Springer Show, Maury and Starting Over. Current and upcoming first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, Rebecca's Garden, The Wall Street Journal Report with Maria Bartiromo, Your Total Health and the off-network distribution of Crossing Jordan, Fear Factor, Providence, Law & Order and many more series.





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