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[11/15/05 - 12:00 AM]
UPN Tops Nbc, FOX and WB in Adults 18-34 with "Friday Night Smackdown"

[via press release from UPN]

UPN TOPS NBC, FOX AND WB IN ADULTS 18-34 WITH "FRIDAY NIGHT SMACKDOWN"

In the Nov. 2005 Sweep, This Marks the Second Night This Week That UPN Beats NBC from 8-10PM in Adults 18-34, and UPN Has Also Beaten the WB Three Nights This Week in Adults 18-34

"SMACKDOWN" Scores its Second Largest Audience and Matches its Best Adults 18-34 Ratings of the Season

UPN Scores Impressive Year to Year Growth on Friday

� FRIDAY NIGHT SMACKDOWN beat NBC, FOX and WB from 8-10PM in adults 18-34 (1.7/6).

� Nine days into the Nov. 2005 Sweep, this marks the second night this week that UPN has beaten NBC from 8-10PM in adults 18-34, and the third night this week that UPN has beaten the WB in adults 18-34.

� SMACKDOWN ranked first on Friday from 8-10PM in men 18-34 (1.9/7) and male teens (2.8/11) and placed second in men 18-49 (1.8/6).

� SMACKDOWN had its second largest total audience (4.2mil) of the season and matched its best adult 18-34 (1.7/6) rating.

� SMACKDOWN improved on the year-ago time period average in
113% in adults 18-34
27% in adults 18-49
217% in men 18-34
64% in men 18-49
60% in total viewers

Source: NTI, 11/11/2005





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