or


[11/28/05 - 12:00 AM]
Rudolph Takes Hollywood by Storm in Brand-New Animated On-Air Promotional Campaign to Premiere Thanksgiving Day on the CBS Television Network in Celebration of the Holidays and the Rebroadcast of the Classic Special "Rudolph the Red-Nosed Reindeer"

[via press release from CBS]

RUDOLPH TAKES HOLLYWOOD BY STORM IN BRAND-NEW ANIMATED ON-AIR PROMOTIONAL CAMPAIGN TO PREMIERE THANKSGIVING DAY ON THE CBS TELEVISION NETWORK IN CELEBRATION OF THE HOLIDAYS AND THE REBROADCAST OF THE CLASSIC SPECIAL "RUDOLPH THE RED-NOSED REINDEER"

New "Animagic" Holiday On-Air Promos, Offering a Different Twist On CBS's Award-Winning "Animagic" Holiday Spots that Debuted Last Year, Again Feature Rudolph and Sam the Snowman, Joined by 3-D Hand-Crafted Likenesses of CBS Stars Jon Cryer, Marg Helgenberger, Kevin James, Angus T. Jones, David Letterman, William Petersen, Jeff Probst, Leah Remini, Charlie Sheen And CBS Sports Announcers Jim Nantz and Greg Gumbel

This Marks the First Network Holiday Campaign Available in High Definition

Rudolph shines in the brand-new "Animagic" CBS holiday on-air promotional campaign, set "behind the scenes" in Hollywood that, like last year's award-winning holiday campaign, features his North Pole friends and an array of 3-D caricatures of current Network personalities.

This second installment marks the first Network holiday campaign available in high definition. The spots, premiering on Thanksgiving Day, celebrate the holidays and the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, to be broadcast Wednesday, Nov. 30 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

This year, Rudolph and Sam the Snowman are joined in their "Animagic" world by similarly hand-crafted likenesses of CBS stars Jon Cryer, Marg Helgenberger, Kevin James, Angus T. Jones, David Letterman, William Petersen, Jeff Probst, Leah Remini, Charlie Sheen and CBS Sports Announcers Jim Nantz and Greg Gumbel for holiday promotional spots on the Network and customized spots for CBS affiliates. In the promos, the CBS actors portray their characters from their hit CBS shows.

The second incarnation of this unique Rankin and Bass-inspired campaign will run through late December. Last year's Rudolph Holiday Campaign earned the Promax Gold Award for Best Holiday Image Campaign.

The new Network holiday promos start with Rudolph excitedly relaying to Sam the Snowman that "This is going to be the best holiday ever." However, after someone suddenly yells, "Cut! That's a wrap," the camera pans back to reveal the twist: Rudolph and Sam the Snowman have been shooting the familiar North Pole scene in a CBS studio in sunny California. As Rudolph readies himself to leave the busy set, he proves to be as warm and gracious as he is on TV. He gladly gives Charlie Harper (Sheen) a requested hoof-print autographed photo for his delighted nephew, Jake (Jones), and offers the additional bevy of admiring and intrigued CBS personalities and sports announcers a lift in Santa's sleigh. They happily jump in to "spread some holiday cheer" and soar over the palm-tree adorned Hollywood Hills, shouting, "Happy Holidays from CBS!"

CBS affiliates have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local charity and toy drives.

The eight to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30-second Network promo took 12 weeks to complete. This project was produced by Ileene Mittleman, Sr. Vice President Advertising and Creative Services, and Michael Pollack, Vice President, Advertising & Promotion, in association with animation company Bent Image Lab.

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 41st annual broadcast Wednesday, Nov. 30 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight-year run on another network.) Last year's Dec. 1 broadcast of RUDOLPH was the most-watched and highest-rated broadcast since December 2000 -- and the highest rated program of the season in children 2-11 and children 6-11. Rudolph the Red-Nosed Reindeer � and � The Rudolph Co., L.P. "Rudolph the Red-Nosed Reindeer" animated program � 1964, renewed 1992 Classic Media, Inc. All right reserved.





  [november 2005]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/20/25 - 01:24 PM]
NBC's "The Voice" Announces Rock Legend Joe Walsh and Country Superstar Zac Brown as Season 28 Mega Mentors
Alongside the coaches, Walsh and Brown bring their dynamic artistry and long-standing industry experience to guide the artists into their most powerful performances yet.

[10/20/25 - 09:31 AM]
Netflix Announces Family Drama Series "Kennedy" Illuminating the Untold Story of America's Most Iconic Dynasty
Beginning in the 1930s, the first season charts the improbable ascent of Joe and Rose Kennedy and their nine children, including rebellious second son Jack, who struggles to escape the shadow of his golden boy older brother.

[10/20/25 - 08:31 AM]
Video: "Mo Amer: Wild World" - Official Trailer - Netflix
In this timely and fiercely honest hour, the comedian celebrates his Palestinian heritage, relives the birth of his son, takes aim at the TSA and much more.

[10/20/25 - 08:05 AM]
Food Network's Weekend Chat Show "The Kitchen" Comes to an End
The final episode will premiere Saturday, December 13 at 11am ET/PT.

[10/20/25 - 07:01 AM]
Video: "The Son of a Thousand Men" - Official Trailer - Netflix
In a small village, a lonely fisherman yearning for a son is drawn to an ethereal light that links him to others and their long-buried secrets.

[10/20/25 - 06:02 AM]
Video: "The Crystal Cuckoo" - Official Trailer - Netflix
Hoping to learn more about her heart donor, a young doctor arrives in a mountain town where decades of mysterious tragedies plague the small community.

[10/19/25 - 02:01 PM]
"Sins of Kujo" Comes to Life in New Live-Action Series Set for Spring 2026
Premiering worldwide in spring 2026, the series promises a thrilling exploration of law, morality, and the dark underbelly of modern society, led by a powerhouse cast and creative team.

[10/19/25 - 03:01 AM]
Video: "The Big Fake" - Official Teaser - Netflix
A master of forgery. A criminal of art. Toni Chichiarelli arrives in Rome with the dream of becoming a painter, but his talent leads him elsewhere - from art galleries to state secrets.

[10/17/25 - 05:26 PM]
HBO Max Launches Japanese Collection This October
From romance and comedy to action and thrillers, this slate showcases the vibrancy of Japanese storytelling.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/17/25 - 10:01 AM]
51st Season of "Saturday Night Live" Continues with Three Back-to-Back Shows in November
Miles Teller is on tap to host on November 1, followed by Nikki Glaser on November 8, and Glen Powell on November 15.

[10/17/25 - 09:05 AM]
All-New Season of "The Last Woodsmen" Premieres Friday, November 14 at 9PM ET/PT on Discovery
Deep in the untamed wilderness of the Pacific Northwest, veteran logger Jared Douglas returns to put everything on the line in the new season.

[10/17/25 - 09:01 AM]
Video: "Mob War: Philadelphia vs. The Mafia" - Sneak Peek - Netflix
A brutal mob war between John Stanfa and Joey Merlino plunges '90s Philadelphia into chaos and bloodshed in this captivating true-crime series.

[10/17/25 - 08:31 AM]
Video: "Me late que si" - Official Trailer - Netflix
A desperate, ordinary man, fed up with his misfortune, hatches a daring heist and assembles a very unusual group to attempt the impossible: stealing a live lottery jackpot.