or


[12/20/05 - 12:00 AM]
Nestle's Lean Cuisine Sponsors We's Cinematherapy: Best Friends

[via press release from WE: Women's Entertainment]

Nestle's Lean Cuisine Sponsors WE's Cinematherapy: Best Friends

Friday Night Movie, Dedicated to Best Friends, Kicks-Off with How Stella Got Her Grove Back Thursday, December 29 at 8PM

New York, NY - December 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Nestle's Lean Cuisine has signed on to sponsor WE's Cinematherapy: Best Friends, movies featuring women and their relationships with their best friends. Cinematherapy: Best Friends kicks-off with How Stella Got Her Groove Back, starring Angela Bassett and Whoopi Goldberg, on Thursday, December 29, at 8PM and runs every Thursday thereafter, throughout the month of January.

As part of the sponsorship agreement, Nestle's Lean Cuisine receives on-air presence through customized billboards and tagged tune-ins driving viewers to the premiere of each movie. They also receive on-line presence at www.we.tv, touting a printable discount coupon for $1.00 off of five Lean Cuisine products. Additionally, WE partners with Nestle to create customized two minute wraps, to air during the breaks, where they highlight friends on the street sharing "best friend" moments.

"We are so pleased to be able to offer Nestle's Lean Cuisine access to their very important demographic of women," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Cinematheraphy reinforces WE's commitment to original programming and to position WE as the television destination for women."

"Best Friends" is a special Cinematheraphy event, featuring WE's signature Cinematherapy host Chuck Nice, bringing women together on his red couch to chat about what they love best: movies, relationships, and what it means to be friends. The following "best friend" films will be featured during the event: How Stella Got Her Grove Back on December 29, Untamed Heart on January 5. The Truth About Cats and Dogs on January 12, Angie on January 19 and ending with Nine to Five the evening of January 26.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [december 2005]  
S
M
T
W
T
F
S
    


· BRIDEZILLAS (WE)





[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 12:02 PM]
Emmy Award-Nominated "Making It" Hosts Amy Poehler and Nick Offerman Return to NBC Dec. 2 with a Craftworthy and Comedy-Filled New Season
"I'm so happy to be back in the barn for season two of 'Making It' with my pal Nick, where the Makers create masterpieces and everyone continues to aggressively like each other," Poehler said.

[10/18/19 - 12:00 PM]
Curtains Will Rise Again on a Second Season of "High School Musical: The Musical: The Series" on Disney+
Production on season two will resume early next year in Salt Lake City, Utah.

[10/18/19 - 10:30 AM]
FOX Entertainment Renews Animation Domination's Newest Entry, "Bless the Harts," for a Second Season
The half-hour animated comedy follows the Harts, a Southern family that is always broke, and forever struggling to make ends meet.

[10/18/19 - 10:02 AM]
Ashanti Joins Lifetime's "It's a Wonderful Lifetime" Slate with New Holiday Movie
This holiday season Lifetime is decking your halls early with its largest holiday movie slate ever.

[10/18/19 - 09:59 AM]
HBO Max Picks Up "Expecting Amy" (wt) from Emmy(R) Award Winner Amy Schumer
The unfiltered documentary takes viewers behind-the-scenes as Schumer goes through an extraordinarily difficult pregnancy while touring to prepare for a stand-up special.

[10/18/19 - 09:11 AM]
"Bill Burr Presents Jessica Kirson: Talking to Myself" - One Hour Stand-Up Special Premieres Friday, December 6 at Midnight ET/PT
Said installment is the third of three All Things Comedy produced specials previously announced by Comedy Central

[10/18/19 - 08:59 AM]
HBO Max Greenlights Lifestyle Docuseries "Brad & Gary Go To... " (wt)
The six-episode series will follow Hollywood power couple, Brad Goreski and Gary Janetti, as they go on a jet-setting culinary adventure around the globe, inspired by their Instagram stories.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/18/19 - 03:16 AM]
Video: "We Are The Wave" - Official Trailer - Netflix
A group of teens pursue dreams of a better future, led by a new student who recruits four outsiders for the fight.

[10/18/19 - 02:41 AM]
Netflix Creates a Global Culture Moment, Brings Together King Khan and Legendary Conversationalist, David Letterman
The show will be presented as a stand alone special on October 25 and combines two interests for which Letterman is renowned: in-depth conversations with extraordinary people, and in-the-field segments expressing his curiosity and humor.

[10/17/19 - 08:42 PM]
Globe Studios and Netflix Partner Exclusively to Bring Filipino Film "Dead Kids" to Global Audiences
"Dead Kids" is a story based on true events, that touches on an exciting mix of friendship, coming-of-age, thriller, and crime rolled into one, societal eye-opening movie.

[10/17/19 - 11:07 AM]
ABC News, in Partnership with ITN Productions and ITV News, Presents Special Prime-Time Documentary "Harry & Meghan: An African Journey," Airing Wednesday, Oct. 23
The world's most talked-about couple - the Duke and Duchess of Sussex - speak exclusively with ITV News at Ten anchor Tom Bradby and candidly address the pressures and challenges they face as a young family living in the glare of the world's media.

[10/17/19 - 10:41 AM]
HBO Max to Premiere Melissa McCarthy Comedy Film "Superintelligence"
Bobby Cannavale, Brian Tyree Henry, Jean Smart and James Corden also star in the film.

[10/17/19 - 10:31 AM]
Video: Kerry Washington - "American Son" - Official Trailer - Netflix
It's 3am on a rainy night in South Florida, and mother Kendra Ellis-Connor (Kerry Washington) paces anxiously in a police station waiting room as she tries to piece together what may have happened to her missing son.