or


[12/20/05 - 12:00 AM]
Nestle's Lean Cuisine Sponsors We's Cinematherapy: Best Friends

[via press release from WE: Women's Entertainment]

Nestle's Lean Cuisine Sponsors WE's Cinematherapy: Best Friends

Friday Night Movie, Dedicated to Best Friends, Kicks-Off with How Stella Got Her Grove Back Thursday, December 29 at 8PM

New York, NY - December 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Nestle's Lean Cuisine has signed on to sponsor WE's Cinematherapy: Best Friends, movies featuring women and their relationships with their best friends. Cinematherapy: Best Friends kicks-off with How Stella Got Her Groove Back, starring Angela Bassett and Whoopi Goldberg, on Thursday, December 29, at 8PM and runs every Thursday thereafter, throughout the month of January.

As part of the sponsorship agreement, Nestle's Lean Cuisine receives on-air presence through customized billboards and tagged tune-ins driving viewers to the premiere of each movie. They also receive on-line presence at www.we.tv, touting a printable discount coupon for $1.00 off of five Lean Cuisine products. Additionally, WE partners with Nestle to create customized two minute wraps, to air during the breaks, where they highlight friends on the street sharing "best friend" moments.

"We are so pleased to be able to offer Nestle's Lean Cuisine access to their very important demographic of women," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Cinematheraphy reinforces WE's commitment to original programming and to position WE as the television destination for women."

"Best Friends" is a special Cinematheraphy event, featuring WE's signature Cinematherapy host Chuck Nice, bringing women together on his red couch to chat about what they love best: movies, relationships, and what it means to be friends. The following "best friend" films will be featured during the event: How Stella Got Her Grove Back on December 29, Untamed Heart on January 5. The Truth About Cats and Dogs on January 12, Angie on January 19 and ending with Nine to Five the evening of January 26.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [december 2005]  
S
M
T
W
T
F
S
    


· BRIDEZILLAS (WE)





[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:56 AM]
Season 14 of TLC's "Say Yes to the Dress" Celebrates Heroes, Brides with a Twist and Special Celebrity Guests
Entering into its 14th season, the hit series debuts with a new theme song written by platinum-selling country music star Kristian Bush of Sugarland.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.