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[01/05/06 - 12:00 AM] The Return of ABC Family's 'Wildfire' Delivers Highest Premiere in the History of the Channel and Races Ahead of Season One |
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| [via press release from ABC Family] |
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THE RETURN OF ABC FAMILY'S 'WILDFIRE' DELIVERS HIGHEST PREMIERE IN THE HISTORY OF THE CHANNEL AND RACES AHEAD OF SEASON ONE
Series Is A Winner With Women 18-34, Ranking No. 1 In the Time Period Among All Basic Cable
Burbank, CA (January 5, 2006) � ABC Family's first original scripted drama WILDFIRE heated-up ratings on ABC Family with its second season premiere Monday, Jan. 2, (8:00 PM � 9:00 PM), delivering over 2.3 million total viewers and outperforming any season premiere in the history of the channel. The series also outdelivered its first season premiere by double digits in all key demos up 12% in HH (1.9 vs. 1.7), 19% in total viewers (2,338 vs. 1,968) and 29% with Adults 18-34 and 18-49 (0.9 vs. 0.7).
"It's incredibly rewarding to know the fans were as excited about the return of 'Wildfire' as we were," said Paul Lee, president, ABC Family. "And the fact that we brought in so many viewers is a testament to how good the show is. We love it that ABC Family is becoming a destination for originals of the highest quality."
The series ranked first among all basic cable in the time period with Women 18-34 (1.4 rating), Teens 12-17 (2.8 rating) and Female Teens 12-17 (4.8 rating). The WILDFIRE premiere also outperformed its season one average by 19% in HH (1.9 vs. 1.6), 22% in total viewers (2,338 vs. 1,921), 50% with Adults 18-34 and adults 18-49 (0.9 vs. 0.6).
One element contributing to this successful launch was the marketing component of a WILDFIRE micro site at www.abcfamily.com which received 1 million visitors in December who were exposed to a comprehensive content-rich micro site for WILDFIRE that included a unique five minute broadband tease. WILDFIRE will be available on iTunes Music Store beginning January 10, 2006.
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[10/06/26 - 10:03 AM] Video: Tubi Drops Trailer for New Original Docuseries "Just One Before I Die" Featuring an Inside Look at the Buffalo Bills Fanbase The five-episode docuseries features interviews with Chad Michael Murray, Dion Dawkins, Ryan Fitzpatrick, Jim Kelly, Andre Reed, Adam Schefter, Nick Wright, and more.
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[10/06/26 - 10:00 AM] Video: Date, Trailer, Key Art Debut - Hulu's "Swipe Right on the Devil" "Swipe Right on the Devil" premieres October 22 with all three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.
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[10/06/26 - 09:48 AM] Nashville Sets the Stage for New Season of HGTV's Hit Home Renovation Competition Series "Rock the Block" Slated for 2027 "Rock the Block," which attracted 16.4 million viewers across linear and streaming to its last run, will feature seven fresh episodes hosted by popular carpenter, craftsman and design expert Ty Pennington.
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[10/06/26 - 09:20 AM] Acorn TV Welcomes Frasier's Peri Gilpin as Guest Star in Highly Successful Brooke Shields-led Murder Mystery, "You're Killing Me" Gilpin will guest star as Allie's (Shields) sister, Audra Chandler, a critically acclaimed writer with more awards than William Faulkner.
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[10/06/26 - 09:01 AM] Video: Peacock Debuts Official Trailer & New Images for "The Good Daughter" Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the series, premiering November 12.
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[10/06/26 - 09:01 AM] Video: "All the Queen's Men" - Season 5 Part 2 - Official Trailer - Paramount+ With Madam's (Eva Marcille) life hanging by a thread and the shooter still at large, the dancers of Eden are left shaken and uncertain.
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[10/06/26 - 09:00 AM] New Docuseries "The Boy Who Stole Billions?" with Exclusive Interviews from Crypto FTX Founder Sam Bankman-Fried Coming to Prime Video The three-part docuseries from Propagate will premiere in November.
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[10/06/26 - 07:29 AM] WWE Money in the Bank Streams Saturday, October 10 Exclusively on the ESPN App with ESPN Unlimited Plan ESPN will also debut the WWE Money in the Bank Special on Wednesday, October 7, at 2:30 p.m. on ESPN2.
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[10/06/26 - 07:01 AM] Netflix Taps IMG as Production Partner for FIFA Women's World Cup Brazil 2027 The tournament will mark Netflix's most ambitious sports production to date.
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[10/06/26 - 06:01 AM] Roku Greenlights New Limited Series "Scarlett Holmes" Starring Lucy Hale A modern descendant of Sherlock Holmes, "Scarlett Holmes" (Lucy Hale) has inherited her family's legendary powers of observation, but instead of solving crimes, she takes on mysteries of love, dating, and relationships.
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[10/06/26 - 06:01 AM] Video: "Heartland" - Official Trailer - Netflix Jessica Chastain, Garrett Hedlund, Carter Faith, Ross Lynch, Paul Sparks, Jennifer Nettles and John Hawkes star in the film, premiering November 13.
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[10/06/26 - 06:01 AM] The Television Academy and Prime Video Announce Historic, Multiyear Deal to Exclusively Stream the Emmy Awards Globally The historic pact succeeds the Television Academy's traditional "Wheel Deal" rotation among broadcast networks ABC, CBS, FOX and NBC, which concluded with this year's telecast.
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[10/06/26 - 05:49 AM] Apple TV Announces "The Choir," A New Comedic Drama from Ruth Jones and James Corden The ensemble cast includes Tom Davis, Rosie Sheehy, Susan Brown, Jason Watkins, David Harewood, Alexandria Riley, Sylvestra Le Touzel, Tom Edden, Gary Lamont, Emily Lloyd-Saini, Stephen Leask, Luiis Rouf, Jo Foster, Evie Jones, and Farrah Abbassy.
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[10/06/26 - 05:39 AM] Paramount Completes Acquisition of Warner Bros. Discovery, Creating a New Global Entertainment Leader, Skydance The combination builds on the storied history of two of the world's most recognizable entertainment companies, forming a single creative powerhouse.
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[10/06/26 - 03:31 AM] Video: "The Traitors Telugu" - Official Trailer - Prime Video Hosted by Tejja Sajja, "The Traitors" is a brutal game of betrayal where 20 contestants face daily eliminations for a grand prize.
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