or


[01/09/06 - 12:00 AM]
Curves Sponsors We's New Year, New You

[via press release from WE: Women's Entertainment]

Curves Sponsors WE's New Year, New You

Eight Week Sponsorship includes Both On-Air and Online Buy

New York, NY, January 9, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today the sponsorship of Curves, the first fitness and weight loss facility dedicated to providing affordable, one-stop exercise and nutritional information for women, for their new national marketing campaign, "Loose Your Fat Pants." The sponsorship components include both on-air and on-line presence, and runs throughout the months of January and February.

"WE understands that health and weight issues are high on women's list of resolutions for the new year, and we are happy to offer our viewers this fun and helpful promotion which they can relate to," said Arlene Manos, President, Rainbow National Network Advertising Sales. "In the coming year, WE will continue its dedication to original programming and to position WE as the television destination for women."

Beginning this month, WE is creating a custom campaign around "New Year, New You" programming which includes Curves's special promotion to reinforce their new campaign tagline, "It's time to free yourself from your fat pants - all three sizes of them." To promote the campaign, Curves receives custom promotions on WE in two phases:

Phase One: January

WE solicits viewers to "get rid of their fat pants" by joining the challenge to turn their fat pants into something creative and fun - pillows, curtains, or even gift wrapping! Throughout January, viewers are asked to send in pictures and stories to www.we.tv detailing their fresh start to healthy living along with how they have ditched their pants! All stories are then posted online at we.tv so users can log on to vote for their favorite. Curves also receives promotional tagged tune-in spots driving viewers to www.we.tv where the contest is featured along with Curves's contact information. Curves is also included, via a banner ad, in WE's newsletter that is sent to 100,000 email subscribers.

Phase Two: February

In February, WE chooses the top three stories, using results obtained through the online interactive poll at www.we.tv. The three best stories of the "Lose Your Fat Pants" contest are featured in custom vignettes that run on-air and on-line on WE. This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [january 2006]  
S
M
T
W
T
F
S


· BRIDEZILLAS (WE)





[01/28/15 - 11:42 AM]
Video: Key & Peele Deliver All-New East/West Bowl "Pro Edition" Ahead of the "Key & Peele Super Bowl Special"
The special premieres Super Bowl Weekend on Friday, January 30 at 10:00/9:00c on Comedy Central.

[01/28/15 - 11:28 AM]
WGN America Announces Premiere Date for Season Two of Its Spellbinding Original Drama "Salem" and Debuts First-Look Photo
The show's 13-episode sophomore run kicks off on Sunday, April 5 at 10:00/9:00c.

[01/28/15 - 11:25 AM]
Nick Offerman Stars in Digital Short Promoting NBC Sports Group's NASCAR Coverage
One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.

[01/28/15 - 11:18 AM]
Trailer Park: "Welcome to Myrtle Manor" Is Back on the Map with Season Three on TLC
Look for the first of 10 new episodes on Thursday, February 26 at 10:00/9:00c.

[01/28/15 - 11:01 AM]
New Spike TV Series Helps Families in Financial Crisis
In "Family Takeover," Victor Antonio, a Fortune 500 business strategist, helps families pull themselves out from the economic abyss.

[01/28/15 - 10:04 AM]
Production Has Begun on the Starz Original Series "Blunt Talk"
The Patrick Stewart-led comedy will launch this summer on the pay channel.

[01/28/15 - 09:26 AM]
Bravo Media Celebrates the Oscars on "Inside the Actors Studio" with Neil Patrick Harris Airing February 12 at 8PM ET/PT
"We have a history of celebrating the Academy Awards on 'Inside the Actors Studio,'" said Lipton. "This year we have the Oscar host himself, Neil Patrick Harris, making magic, literally and figuratively, on our stage."

[01/28/15 - 09:04 AM]
ABC Family Serves Up Another Helping of Hit Comedy Series "Young & Hungry" and More Scares in "Freak Out" on March 25
"Young & Hungry" executive producer Ashley Tisdale will reprise her guest role as formidable magazine editor Logan Rawlings in Season 2, and Jesse McCartney will return as tech genius Cooper in several episodes.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:54 AM]
"Meet My Valentine" Starring Scott Wolf Premieres February 6 at 9 PM ET/PT on ION Television
Courtney Ford also stars in the film, which will also encore on February 14 at 8:00/7:00c.

[01/28/15 - 08:47 AM]
"Parks and Recreation" Matches Last Week's 18-49 Rating and Remains Within 0.1 of Its Strong Season Debut
NBC spins the numbers for Tuesday, January 27.

[01/28/15 - 08:45 AM]
Brit Phenom Rita Ora to Perform at the Oscars(R)
The Oscars, hosted by Neil Patrick Harris, will air on Sunday, February 22, live on ABC.

[01/28/15 - 08:37 AM]
"Who Wants to Be a Millionaire" with Terry Crews Is the Only Syndicated Game Show Up Week to Week
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.

[01/28/15 - 08:32 AM]
Tuesday's Broadcast Ratings: Special "CSI" Helps Push CBS on Top
The Eye leads the night in both total viewers and adults 18-49.

[01/28/15 - 07:30 AM]
Video: E! Announces Super Bowl Spot for "The Royals" - Teaser Released Today!!
The spot takes viewers inside the high stakes world of the show's fictional British royal family, including leading cast members Elizabeth Hurley, Alexandra Park and William Moseley.