or


[01/30/06 - 12:00 AM]
Bravo to Go Launches with 'Project Runway' and 'Queer Eye' Mobile Stores Featuring Ring Tones and Wallpaper from Acclaimed Series Today, Monday, January 30

[via press release from Bravo]

BRAVO TO GO LAUNCHES WITH 'PROJECT RUNWAY' AND 'QUEER EYE' MOBILE STORES FEATURING RING TONES AND WALLPAPER FROM ACCLAIMED SERIES TODAY, MONDAY, JANUARY 30

BRAVO TO GO LAUNCHES WITH 'PROJECT RUNWAY' AND 'QUEER EYE' MOBILE STORES FEATURING RING TONES AND WALLPAPER FROM ACCLAIMED SERIES TODAY, MONDAY, JANUARY 30

CLICK ON BRAVOTV.COM AND GIVE YOUR PHONE A 'MAKE-BETTER' WITH WALLPAPER & RINGTONES THAT TELL FRIENDS IF YOU ARE IN OR OUT!

NEW YORK - January 30, 2006 - Bravo has entered into the mobile phone market with the launch of Bravo To Go, which will include two online mobile storefronts for the acclaimed original series "Project Runway" and "Queer Eye." Teaming up with iLoop Mobile, Inc., mobile phone users will be able to purchase wallpaper as well as ringtones featuring the shows' theme songs when the storefronts launch on BravoTV.com today, Monday, January 30. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer," said Zalaznick. "We're launching our mobile store with the most in demand Bravo brands, 'Project Runway' and 'Queer Eye'."

A selection of "Project Runway" and "Queer Eye" mobile phone ringtones can be purchased at www.BravoTV.com for $1.99 per Bravo To Go download. Take Heidi Klum on the go and choose between the "Project Runway" theme song and the supermodel's famous words, "Are You In Or Out," or make their ringtones fabulous with the "Queer Eye" theme song, "All Things Just Keep Getting Better," by Widelife with Simone Denny.

Mobile phone users can also give their cell phones a makeover with a selection of "Project Runway" and "Queer Eye" wallpaper for $1.99. Whether it's Heidi Klum's smile or a Fab Five group shot, it's guaranteed high-phone-fashion and style for the consumer.

The mobile storefronts will be live on BravoTV.com and powered by iLoop Mobile, Inc., a mobile application software company that allows content owners to create, connect, and control text-based SMS mobile marketing campaigns and web and WAP mobile storefronts.

"We are proud to be selected as the mobile provider for 'Project Runway' and 'Queer Eye'," said Steve Koskie, iLoop Mobile CEO, "Bravo has been able to leverage our mobile technology platform to connect their brands to the consumer in a fun and interactive way."

Bravo's "Queer Eye" and "Project Runway" continue to be the networks biggest hits. This season, the Fab Five has geared up to "make-better" a new group of straight men in need for a new look on life, from the men of Moose International to Kevin Bacon's big brother, Michael. "Project Runway" has come back even stronger this season, with season two's premiere episode reaching triple the audience of season one's, and last week's episode surpassing season one's finale in key demos, and the Project Runway site has reached 30 million pageviews since the new season launched.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities. Currently available in more than 79 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," "Project Runway," "Celebrity Poker Showdown," and "Blow Out" as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye." The network's latest hits include "Being Bobby Brown" and "Kathy Griffin: My Life on the D-List."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit: www.bravotv.com .

iLoop Mobile is the leading mobile application software company providing interactive mobile phone marketing initiatives and content distribution. Our suite of patent-pending products, Dimension Interactive, Dimension Subscription, and Dimension Storefront allows companies to create, connect, and control mobile phone campaigns across the Americas, Europe, and Asia. iLoop Mobile is privately held and is headquartered in San Jose, California.





  [january 2006]  
S
M
T
W
T
F
S


· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)











[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.