[01/31/06 - 12:00 AM]
Hallmark Channel's Original Movie Premiere 'Hidden Places' Becomes Network's Second Most-Watched Telecast in Network History

[via press release from The Hallmark Channel]


Original Movies Led Network to Highest-Rated January Ever

The premiere of Hallmark Channel�s Original movie �Hidden Places,� starring Shirley Jones, Sydney Penny and Jason Gedrick, delivered a 2.9 household rating, 2.1 million homes and nearly 3.7 million unduplicated viewers P2+, on Saturday, January 28 (9 pm, ET/PT). This marks the movie as the network�s second most-watched telecast in its history. In addition, Hallmark Channel celebrated its highest-ever-rated January, led by the success of its original movies.

�Hidden Places� ranked as the highest-rated movie of the day, third highestrated movie of the week (1/23-1/29/06) and fifth highest-rated telecast of the day, among all ad-supported cable networks. The movie won the time period among HH and P2+ ratings and boosted Hallmark Channel to become the second most-watched adsupported cable network for the time period, among total viewers P2+. �Hidden Places� also ranked among the Top 5 for HH and key demo ratings and among the Top 10 for HH and key demo delivery, in the time period.

Original movies led Hallmark Channel to achieve its best-ever January, among households and key demo delivery. In addition to the premiere of �Hidden Places,� Hallmark Channel�s January Original movie premieres included offerings from its popular Mystery Movie franchises. The network premiered �Murder 101� (Jan. 7) with a 2.2 HH rating, making it the highest-rated mystery movie ever; �Jane Doe: Yes, I Remember It Well� with a 1.4 HH rating (Jan. 14) making it the most-watched Jane Doe movie ever; and �Mystery Woman: At First Sight� (Jan. 21) with a 1.6 HH rating making it the mostwatched Mystery Woman movie ever.

Hallmark Channel�s Prime Time and Total Day HH ratings and Adults 18-49 and 25-54 demo delivery increased year-to-year. Following are top highlights of January 2006:

� 1.1 HH rating in Prime Time, up +10%; 0.8 HH rating in Total Day, up +14%

� Delivered 797,000 homes in Prime Time, up +16%; 542,000 homes in Total Day, up +12%

� Delivered 303,000 A25-54 in Prime Time, up +5%; 236,000 A25-54 in Total Day, up 5%

� Delivered 208,000 A18-49 in Prime Time, up 8%; 173,000 A18-49 in Total Day, up +9%

Source: Nielsen Media Research, 12/26/05- 1/29/06

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

  [january 2006]  


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