or


[02/03/06 - 12:00 AM]
ABC Marketing Gets Addicted to "Lost" and 'Into the Game' with New On-Air Promos for "Lost" and "Desperate Housewives"

[via press release from ABC]

ABC MARKETING GETS ADDICTED TO �LOST� AND �INTO THE GAME� WITH NEW ON-AIR PROMOS FOR �LOST� AND �DESPERATE HOUSEWIVES�

Promos to Be Broadcast for the First Time in HDTV During Super Bowl, Sunday, Feb. 5

During the half-time break of the Super Bowl, airing SUNDAY, FEBRUARY 5 on the ABC Television Network, ABC Marketing is gearing up to get even more people addicted to the hit drama �Lost� and to watch along with major athletes who are �getting into the game� with �Desperate Housewives.� In addition, for the first time ABC will broadcast several of its on-air promotional campaigns in HDTV.

Show promos in HDTV will include �Lost,� �Desperate Housewives,� �The Evidence,� �Grey�s Anatomy� and �Sons & Daughters.�

In a new on-air promotion for �Lost,� the music of late rock icon Robert Palmer will be featured, along with clips from the show and portions of his legendary music video, �Addicted to Love� � in which Palmer appears with a group of beautiful brunettes playing guitars. This footage is intertwined to promote the ABC show, with the new lyrics, �Addicted to Lost.� The 60-second promo will be shown in HDTV and will air only once during the half-time break. After that, viewers can log on to ABC.com. to see it again.

Robert Palmer was an icon in the 1980s and remains so today. His combination of thumping bass, powerful electric guitar-punching elements and semi-soulful vocals made him one of the most popular performers of his day.

Mike Benson and Marla Provencio, senior vice presidents Marketing for ABC Entertainment, worked with Universal Music Enterprises and the estate of Palmer to obtain the rights to use the music for this highly stylized promo.

The �Get into the Game� �Desperate Housewives� on-air promo features NBA champion Shaquille O�Neal, USC quarterback Matt Leinart, skateboard champion Tony Hawk, world boxing champion Sugar Ray Leonard and Playboy entrepreneur Hugh Hefner. Filmed in various locations around Los Angeles, including the Playboy Mansion, the promo takes a humorous look at the way men feel about all the goings on at Wisteria Lane and the housewives on �Desperate Housewives.�

�Lost� was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. Filmed entirely on location in Hawaii, it is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of �Desperate Housewives, which is also from Touchstone Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· DESPERATE HOUSEWIVES (ABC)
· EVIDENCE, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SONS & DAUGHTERS (ABC)





[10/21/25 - 01:46 PM]
Apple TV's High-Octane Thriller "Hijack," Starring and Executive Produced by Idris Elba, Returns for Season Two on January 14
The eight-episode second season will premiere globally on Wednesday, January 14 with the first two episodes, followed by one episode weekly until February 25.

[10/21/25 - 12:10 PM]
FOX Nation to Premiere "Scammed: Getting Even" on October 22
The six-part docuseries, released weekly, follows viral YouTubers Ashton Bingham and Art Kulik as they take justice into their own hands - tracking, confronting, and exposing real-life scammers across the globe.

[10/21/25 - 12:02 PM]
Gerry Dee Returns to the Mic for His First Global Special: "Gerry Dee: Funny You Should Say That" Only on Netflix November 18
With dry wit, Canadian comic Gerry Dee explores his perilous years as a schoolteacher, the pitfalls of open marriages and the truth about Santa.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/21/25 - 11:01 AM]
A New Season of "Project Runway" Is Coming to Freeform, Hulu, and Disney+
Couldn't keep this zipped up.

[10/21/25 - 10:01 AM]
Netflix Gives Fans a First Look at Little Garden in "One Piece" Season 2
Netflix's epic high-seas pirate adventure returns for Season 2 - unleashing fiercer adversaries and the most perilous quests yet.

[10/21/25 - 10:00 AM]
A24's "Eddington" Begins Streaming Exclusively on HBO Max November 14
In May of 2020, a standoff between a small-town sheriff and mayor sparks a powder keg as neighbor is pitted against neighbor in Eddington, New Mexico.

[10/21/25 - 09:04 AM]
"Surviving Mormonism with Heather Gay" Premieres Tuesday, Nov. 11 at 9:15 P.M. ET/PT on Bravo
All three parts will drop exclusively on Peacock on November 12.

[10/21/25 - 09:01 AM]
The History Channel Honors Veterans Day with Two-Hour Event "The Warfighters: Battle Stories" Premiering Monday, November 10 at 8/7c
Blending raw first-person accounts from Army Rangers, Green Berets, Navy SEALs, and Marines with archival footage and cinematic recreations, these stories are told entirely in the voices of the men who lived them.

[10/21/25 - 08:46 AM]
The World of "Catan," Based on Klaus Teuber's Beloved Board Game, Is Coming to Netflix
The world at the heart of this global phenomenon will be brought to life for the first time across film, series, and unscripted - including live-action and animation.

[10/21/25 - 08:12 AM]
Fulwell Entertainment's Uninterrupted, 4.4.Forty Media and State Farm Present "On the Rise: JuJu Watkins" Season 2 on NBC and Peacock
All four episodes will be available exclusively on Peacock after the premiere of Episodes 1 and 2 on Saturday, November 15, at 3:00 p.m. ET/2:00 p.m. CT on NBC.

[10/21/25 - 08:08 AM]
Video: New Season Three Trailer for Acclaimed, BAFTA-Winning Drama "Blue Lights"
The season will premiere November 13 with episodes dropping weekly through on December 18.

[10/21/25 - 07:31 AM]
"Is It Cake? Holiday" Season 2 - First Look and Date Announcement
The series returns November 25 for another festive season with Mikey Day and six All-Star cake artists!

[10/21/25 - 07:05 AM]
Apple's Beloved Comedy "Shrinking" Returns for Season Three on January 28, 2026
In addition to the ensemble cast, season three brings back guest stars Goldstein, Damon Wayans Jr., Wendie Malick and Cobie Smulders, along with new additions Jeff Daniels and multi-award winner and activist Michael J. Fox.

[10/21/25 - 07:04 AM]
Video: "Old Dog, New Tricks" - Season 2 Announcement - Netflix
Cash-strapped vet Antón takes a job at a fancy pet store, going from treating rural farm animals to peddling premium treats for pampered pooches.