or


[02/03/06 - 12:00 AM]
ABC Marketing Gets Addicted to "Lost" and 'Into the Game' with New On-Air Promos for "Lost" and "Desperate Housewives"

[via press release from ABC]

ABC MARKETING GETS ADDICTED TO �LOST� AND �INTO THE GAME� WITH NEW ON-AIR PROMOS FOR �LOST� AND �DESPERATE HOUSEWIVES�

Promos to Be Broadcast for the First Time in HDTV During Super Bowl, Sunday, Feb. 5

During the half-time break of the Super Bowl, airing SUNDAY, FEBRUARY 5 on the ABC Television Network, ABC Marketing is gearing up to get even more people addicted to the hit drama �Lost� and to watch along with major athletes who are �getting into the game� with �Desperate Housewives.� In addition, for the first time ABC will broadcast several of its on-air promotional campaigns in HDTV.

Show promos in HDTV will include �Lost,� �Desperate Housewives,� �The Evidence,� �Grey�s Anatomy� and �Sons & Daughters.�

In a new on-air promotion for �Lost,� the music of late rock icon Robert Palmer will be featured, along with clips from the show and portions of his legendary music video, �Addicted to Love� � in which Palmer appears with a group of beautiful brunettes playing guitars. This footage is intertwined to promote the ABC show, with the new lyrics, �Addicted to Lost.� The 60-second promo will be shown in HDTV and will air only once during the half-time break. After that, viewers can log on to ABC.com. to see it again.

Robert Palmer was an icon in the 1980s and remains so today. His combination of thumping bass, powerful electric guitar-punching elements and semi-soulful vocals made him one of the most popular performers of his day.

Mike Benson and Marla Provencio, senior vice presidents Marketing for ABC Entertainment, worked with Universal Music Enterprises and the estate of Palmer to obtain the rights to use the music for this highly stylized promo.

The �Get into the Game� �Desperate Housewives� on-air promo features NBA champion Shaquille O�Neal, USC quarterback Matt Leinart, skateboard champion Tony Hawk, world boxing champion Sugar Ray Leonard and Playboy entrepreneur Hugh Hefner. Filmed in various locations around Los Angeles, including the Playboy Mansion, the promo takes a humorous look at the way men feel about all the goings on at Wisteria Lane and the housewives on �Desperate Housewives.�

�Lost� was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. Filmed entirely on location in Hawaii, it is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of �Desperate Housewives, which is also from Touchstone Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· DESPERATE HOUSEWIVES (ABC)
· EVIDENCE, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SONS & DAUGHTERS (ABC)





[08/04/25 - 01:58 PM]
Video: "Shipwreck Hunters Australia" - Season 2 - Official Trailer - Streaming August 27 on Disney+
The team is diving into six epic new missions along Western Australia's ruggedly beautiful "Treasure Coast."

[08/04/25 - 12:52 PM]
"King & Conqueror" Commands Key Licensing Deals in Global Markets
The epic historical drama starring James Norton and Nikolaj Coster-Waldau has been licensed to Prime Video in the United States.

[08/04/25 - 11:35 AM]
FOX Nation Greenlights Two New Seasons of "God. Family. Football."
Season three will premiere on Thursday, August 7, with eight new episodes airing weekly and season four will follow come fall 2026.

[08/04/25 - 11:00 AM]
Video: Trailer Debut - Hulu's New Unscripted Series "Are You My First?"
All 10 episodes drop Monday, August 18 with the premiere also broadcast on ABC that night following an all-new episode of "Bachelor in Paradise."

[08/04/25 - 10:03 AM]
"TMZ Presents: The Real Hulk Hogan" Premieres Tuesday, August 12 at 8/7c on FOX
The special will highlight interviews from Sylvester Stallone, Vince McMahon, Mick Foley, Bill Goldberg, Jimmy Hart and Mark Henry with additional interviews from WWE Superstars including Alexa Bliss, Jacob Fatu and Charlotte Flair.

[08/04/25 - 10:00 AM]
Video: All-New Trailer and Poster for "Electric Bloom" Revealed Ahead of Disney+ Debut on Sept. 17
The first 13 episodes of the music-driven comedy series will stream September 17 on Disney+, with the remaining episodes hitting Disney+ on October 15.

[08/04/25 - 09:04 AM]
New Season of "Mountain Men" Premieres September 3 on History Marking Tom Oar's Farewell Season
With mounting challenges and high stakes, veterans and rookies alike must dig deep to protect their freedom and preserve the frontier way of life.

[08/04/25 - 09:02 AM]
Ice-T to Host A&E's New Special "Fame and Fentanyl" Providing an Unflinching Look at the National Epidemic
The two-hour special premieres Monday, August 25 at 9pm ET/PT on A&E.

[08/04/25 - 09:01 AM]
NBC Renews Hit Show "American Ninja Warrior" for Season 18
Season 17 has reached more than 23 million total viewers across NBC and Peacock so far this summer.

[08/04/25 - 08:06 AM]
Video: MGM+ Unveils "Let the Devil In" Official Trailer
The project is a haunting and mysterious four-episode documentary series about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[08/04/25 - 08:01 AM]
Sope Dirisu Will Star in "All the Sinners Bleed" - A New Series from Joe Robert Cole and Based on the Novel by S.A. Cosby.
Haunted by his mother's death, the first Black sheriff in a Bible Belt county hunts for a serial killer preying on the Black community in the name of God.

[08/04/25 - 08:01 AM]
Video: "Love Is Blind: UK" Season 2 - Official Trailer - Netflix
A new batch of singles in the UK search for love sight unseen. Who will make it from the pods, to living together, to all the way up the aisle?

[08/04/25 - 07:01 AM]
Video: "Highest 2 Lowest" - Official Trailer - Apple TV+
The fifth collaboration between Spike Lee and Denzel Washington, Highest 2 Lowest, is in theaters August 15 and streaming September 5 on Apple TV+.

[08/04/25 - 06:05 AM]
NBC Sports Announces Courtside Reporters and NBA Insider for Upcoming NBA Coverage
Jordan Cornette, Ashley ShahAhmadi, and Zora Stephenson are joining its NBA coverage as courtside reporters with Grant Liffmann as an NBA Insider focusing on front office news.

[08/04/25 - 06:01 AM]
Video: "Magic City: An American Fantasy" - Official Trailer - Starz
This star-studded documentary explores the rise of Atlanta's iconic strip club, Magic City, and its massive influence on hip-hop culture.