or


[03/08/06 - 12:00 AM]
Nothing Covert About "The Unit" Premiere

[via press release from CBS]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.2 Million Viewers Makes it the Most Watched Time Period Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1999

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives that protect their identity, delivered 18.19 million viewers making it the most watched time period premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to preliminary Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.4/17 and 18.19m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in households and viewers with a regularly scheduled program since 5/18/99 (CBS TUESDAY MOVIE: "Joan of Arc") and best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT built on its NCIS lead by +4% in households, +5% in viewers, +34% in adults 18-49 and +25% in adults 25-54. THE UNIT grew in its second half-hour by +3% in households (11.6/18 from 11.3/17), +4% in viewers (18.53m from 17.84m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +7% in adults 25-54 (7.2/16 from 6.7/15).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (11.0/17), viewers (17.28m), adults 25-54 (5.6/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.37m) won its time period in adults 18-49 (3.7/10) and tied for first in adults 25-54 (4.6/11).

For the night, CBS was a strong second in households (9.5/15), viewers (14.94m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11).

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.5 Million Viewers Makes it the Most Watched Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1997

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

CBS To Present an Encore Presentation of "The Unit" Premiere on Saturday, March 11, 8:00-9:00 PM, ET/PT

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives who protect their identity, delivered 18.50 million viewers making it the most watched premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to Live Plus Same Day National Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.6/17 and 18.50m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in viewers with a regularly scheduled program since 5/13/97 (CBS TUESDAY MOVIE: "The Last Don") and the best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT premiered with the highest household rating for a new series on any network this season, the best viewer delivery for a scripted program on any network and is the #2 new drama on any network in both adults 18-49 and adults 25-54.

THE UNIT built on its NCIS lead by +6% in households, +8% in viewers, +34% in adults 18-49 and +27% in adults 25-54. THE UNIT grew in its second half-hour by +4% in both households (11.8/18 from 11.4/17) and viewers (18.86m from 18.15m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +6% in adults 25-54 (7.2/16 from 6.8/15).

CBS will present an encore broadcast of THE UNIT premiere on Saturday, March 11 (8:00-9:00 PM, ET/PT).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (10.9/17), viewers (17.21m), adults 25-54 (5.5/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.46m) won its time period in adults 18-49 (3.8/10) and adults 25-54 (4.7/12).

For the night, CBS was a strong second in households (9.5/15), viewers (15.06m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11). This is CBS's best Tuesday delivery this season with regularly-scheduled programming in both viewers and adults 25-54, the best delivery in adult 18-49 since 12/13/05, the night of THE AMAZING RACE 8 finale.





  [march 2006]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (ABC)
· NCIS (CBS)
· UNIT, THE (CBS)





[11/16/18 - 02:04 PM]
Karey Burke Named President, ABC Entertainment, Following Channing Dungey's Decision to Step Down from the Role
Upon completion of the 21st Century Fox acquisition, Ms. Burke will then report to Dana Walden, chairman, Disney Television Studios and ABC Entertainment.

[11/16/18 - 01:04 PM]
"America's Got Talent: The Champions" Announces First Group of All-Star Acts
The spin-off will bring together the world's most talented, memorable and all-around fan favorite acts from past seasons of "AGT" and around the globe from the other "Got Talent" franchises," spanning 194 territories.

[11/16/18 - 01:04 PM]
Video: "Young Justice: Outsiders" - Teaser
The animated series comes to DC Universe on Friday, January 4.

[11/16/18 - 12:17 PM]
ABC Picks Up "Marvel's Agents of S.H.I.E.L.D." for a Seventh Season
Ming-Na Wen, Chloe Bennet, Iain De Caestecker, Elizabeth Henstridge, Henry Simmons, Natalia Cordova-Buckley and Jeff Ward star in the current sixth season, due in Summer 2019.

[11/16/18 - 11:18 AM]
Ken Jeong to Embark on the Ultimate Christmas Journey in New YouTube Original Special "Ken Jeong Cracks Christmas"
The 30-minute special will debut on the Buzzfeed YouTube channel on December 12.

[11/16/18 - 10:15 AM]
"Vice Special Report: The Panic Artists," A Behind-the-Scenes Account of the 2008 Financial Crisis, Debuts Dec. 10 on HBO
With exclusive interviews and testimony from the major players in politics and economics, the special provides the definitive look inside the most successful - and most loathed - taxpayer-funded bailout in history.

[11/16/18 - 10:02 AM]
Video: Showtime Debuts New Trailer for "SMILF" Season Two
The Frankie Shaw-led comedy returns Sunday, January 20 at 10:30/9:30c on the pay channel.

[11/16/18 - 10:00 AM]
Writer/Producer Eric Friedman Signs Overall Deal That Extends His Successful Tenure with Disney Channel
Most recently, Friedman was executive producer and showrunner of "Bizaardvark," which has wrapped production after three seasons.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 09:00 AM]
CBS Series Score Postseason Football Spotlights
Look for a special episode of "Magnum P.I." following the AFC Championship Game on Sunday, January 20.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/16/18 - 08:02 AM]
Netflix to Produce Animated Feature Film "Escape from Hat" from Academy Award Nominated Director Mark Osborne
Production will commence this month in New York for an expected 2022 release.

[11/16/18 - 04:56 AM]
Animal Planet and Coyote Peterson Announce the Development of First Long-Form Television Series for YouTube Star
The series will premiere on Animal Planet in 2019 and will appeal to Peterson's established 13 million-strong "Coyote Pack" as well as Animal Planet's global audience.

[11/15/18 - 11:18 PM]
Development Update: Thursday, November 15
Updates include: Hugh Grant to star opposite Nicole Kidman in HBO's "The Undoing"; J.K. Simmons to visit "Veronica Mars" on Hulu; and Matt Long scores arc on NBC's "Manifest."

[11/15/18 - 03:21 PM]
Video: Bravo's "Dirty John" Premiere Episode Is Available Now on YouTube, BravoTV.com, VOD and the Bravo App
Ahead of the premiere on Sunday, November 25, Bravo has made the entire first episode of "Dirty John" available for a pre-linear preview.