or


[03/16/06 - 12:00 AM]
NBC's New Alternative Series 'Treasure Hunters' Offers Chance for Viewers to Hunt Along for Treasure in Exciting Interactive Game Following Premiere This Summer

[via press release from NBC]

NBC'S NEW ALTERNATIVE SERIES 'TREASURE HUNTERS' OFFERS CHANCE FOR VIEWERS TO HUNT ALONG FOR TREASURE IN EXCITING INTERACTIVE GAME FOLLOWING PREMIERE THIS SUMMER

Challenging SMS Text-messaging Component Provides Viewers with Opportunity for Real Riches

BURBANK, Calif. -- March 16, 2006 -- Every viewer can be a treasure hunter by going to NBC.com and signing up for an unique virtual adventure in NBC's upcoming alternative series "Treasure Hunters" (premiering this summer) that features teams of fortune-hunting competitors who will use folklore, fantasy and actual history as clues to solve a complex puzzle that will lead them to a treasure beyond their imagination.

"Treasure Hunters" will offer a new world of integrated entertainment with a short-messaging service (SMS) -- or text-messaging -- component that allows participants to use their wits and answer questions on their mobile phones in order to gather a piece of each week's puzzle via the internet. Like the television series, each piece is a special clue necessary to solve the puzzle for the treasure. In the SMS game, during each episode, two SMS questions are asked, and participants who text-in the correct answers will receive a code-word beamed to their phones. They will need the code-word to unlock two challenges on NBC.com -- and with the set of "coordinates," they must first locate a tool related to the week's episode that will then be used to complete a flash game.

Once finished, participants will receive a special clue that will lead them one step closer to the fortune. At the end of the series, participants will assemble all nine clues to solve the puzzle. Ten participants who answer correctly and quickly will then compete live online to find their own real hidden treasure. Non-SMS users can also play via NBC.com.

"Treasure Hunters" collaborated with Ask.com to provide specific clue search functions for cast members while on the hunt. These same clues can be searched, downloaded and printed by the viewing audience throughout the hunt.

"Treasure Hunters" is from Imagine Television and the producers of "Project Greenlight," "Project Runway" and "Last Comic Standing." In the fast-paced adventure reality series, multi-player teams try to stay one step ahead of each other as they are mentally and physically challenged in their quest of a promised hidden treasure. The teams must avoid elimination as they travel to historically significant locations where they must decipher cryptic codes and puzzles, each with a clue leading them closer to solving the ultimate puzzle, and obtaining the coveted grand prize.

Laird Macintosh ("The Great Raid") hosts the series, which is produced by NBC Universal Television Studio in association with Magical Elves Productions, Imagine Television and Madison Road Entertainment. Dan Cutforth ("Project Greenlight," "Last Comic Standing") and Jane Lipsitz ("Project Greenlight," "Last Comic Standing") of Magical Elves Productions, along with Brian Grazer and David Nevins of Imagine Television, and Tom Mazza, Danica Krislovich and Jak Severson of Madison Road Entertainment, serve as executive producers.





  [march 2006]  
S
M
T
W
T
F
S
   


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· TREASURE HUNTERS (NBC)





[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 01:35 PM]
Oxygen Media's Two-Night Special "Dahmer on Dahmer: A Serial Killer Speaks" Premieres Saturday, November 11 at 7PM ET/PT
"'Dahmer on Dahmer: A Serial Killer Speaks' catapults viewers into Jeffrey Dahmer's psyche, providing a unique look at the life of a serial killer that shook the nation," said Rod Aissa.

[10/17/17 - 01:01 PM]
Season Three of "UnREAL" Returns February 26
In the new season, Caitlin FitzGerald takes the reins as Everlasting's female "suitress," Serena.

[10/17/17 - 01:00 PM]
First Table Read of ABC's "Roseanne" Revival
The cast of the iconic comedy series "Roseanne" gathers for their first table read for the revival's premiere episode entitled "Twenty Years to Life."

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 12:24 PM]
"Engaging Father Christmas" Premieres November 12, on Hallmark Movies & Mysteries
Based on the series of Father Christmas books by Robin Jones Gunn, the film is a sequel to last year's highly rated "Finding Father Christmas."

[10/17/17 - 12:22 PM]
Freeform Throws the Ultimate Night in with "Movie Night with Karlie Kloss" to Premiere December 28
Taking the ultimate movie night to the next level, the supermodel, tech guru and fashion icon will invite some of her closest friends for an evening of movies, games, baking and fun, all while watching some of the most beloved "movie night" films.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:05 AM]
TBS Announces Programming at New York Comedy Festival
Located at the new hotel property PUBLIC, the TBS Comedy HUB will serve as the festival's headquarters, where fans and NYCF attendees can gain free access to exclusive TBS-curated programming, including all-star talent and fan-forward experiences.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 10:17 AM]
"DreamWorks Trolls Holiday" Spreads Musical Cheer as Animated Special Arrives Friday, Nov. 24 on NBC
"DreamWorks Trolls Holiday" marks the return of Anna Kendrick as the voice of Poppy, Justin Timberlake as Branch and Zooey Deschanel as Bridget.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:31 AM]
Freeform Gets Hitched to "Disney's Fairy Tale Weddings," Network Greenlights Seven New Episodes of Unscripted Series to Premiere Spring 2018
On the heels of the breakout special that aired in May 2017, "Disney's Fairy Tale Weddings" garnered nearly three million views across linear and digital, making it Freeform's highest-rated unscripted TV special to date.