[03/16/06 - 12:00 AM]
NBC's New Alternative Series 'Treasure Hunters' Offers Chance for Viewers to Hunt Along for Treasure in Exciting Interactive Game Following Premiere This Summer

[via press release from NBC]


Challenging SMS Text-messaging Component Provides Viewers with Opportunity for Real Riches

BURBANK, Calif. -- March 16, 2006 -- Every viewer can be a treasure hunter by going to NBC.com and signing up for an unique virtual adventure in NBC's upcoming alternative series "Treasure Hunters" (premiering this summer) that features teams of fortune-hunting competitors who will use folklore, fantasy and actual history as clues to solve a complex puzzle that will lead them to a treasure beyond their imagination.

"Treasure Hunters" will offer a new world of integrated entertainment with a short-messaging service (SMS) -- or text-messaging -- component that allows participants to use their wits and answer questions on their mobile phones in order to gather a piece of each week's puzzle via the internet. Like the television series, each piece is a special clue necessary to solve the puzzle for the treasure. In the SMS game, during each episode, two SMS questions are asked, and participants who text-in the correct answers will receive a code-word beamed to their phones. They will need the code-word to unlock two challenges on NBC.com -- and with the set of "coordinates," they must first locate a tool related to the week's episode that will then be used to complete a flash game.

Once finished, participants will receive a special clue that will lead them one step closer to the fortune. At the end of the series, participants will assemble all nine clues to solve the puzzle. Ten participants who answer correctly and quickly will then compete live online to find their own real hidden treasure. Non-SMS users can also play via NBC.com.

"Treasure Hunters" collaborated with Ask.com to provide specific clue search functions for cast members while on the hunt. These same clues can be searched, downloaded and printed by the viewing audience throughout the hunt.

"Treasure Hunters" is from Imagine Television and the producers of "Project Greenlight," "Project Runway" and "Last Comic Standing." In the fast-paced adventure reality series, multi-player teams try to stay one step ahead of each other as they are mentally and physically challenged in their quest of a promised hidden treasure. The teams must avoid elimination as they travel to historically significant locations where they must decipher cryptic codes and puzzles, each with a clue leading them closer to solving the ultimate puzzle, and obtaining the coveted grand prize.

Laird Macintosh ("The Great Raid") hosts the series, which is produced by NBC Universal Television Studio in association with Magical Elves Productions, Imagine Television and Madison Road Entertainment. Dan Cutforth ("Project Greenlight," "Last Comic Standing") and Jane Lipsitz ("Project Greenlight," "Last Comic Standing") of Magical Elves Productions, along with Brian Grazer and David Nevins of Imagine Television, and Tom Mazza, Danica Krislovich and Jak Severson of Madison Road Entertainment, serve as executive producers.

  [march 2006]  


[10/27/16 - 10:33 AM]
Bravo Media Greenlights Six New and Returning Series Growing the Network's Robust Slate
The network confirmed new season orders for fan-favorites "Southern Charm" season four as well as "Shahs of Sunset" season six and "Million Dollar Listing New York" season six.

[10/27/16 - 10:31 AM]
"Mommy Dead and Dearest," The Shocking True Crime Story About the Murder of Dee Dee Blanchard and the Disturbing Life of Her Daughter, Gypsy Rose, to Debut in March 2017, Exclusively on HBO
In the film, provocative documentarian Erin Lee Carr again explores a crime in the age of social media.

[10/27/16 - 10:00 AM]
Freeform Celebrates 20 Years of Christmas Cheer with the "25 Days of Christmas" Programming Event Starting Thursday, December 1
This year's merriest programming stunt includes the network television premiere of "Holiday Joy" and the Freeform premieres of "Santa Paws 2: The Santa Pups," "Snow Buddies" and "Just Friends."

[10/27/16 - 10:00 AM]
"Bones: The Final Chapter" to Premiere Tuesday, January 3, on FOX
The 12-episode run will celebrate the inventive series and bring the storylines of Brennan (Emily Deschanel), Booth (David Boreanaz) and the Jeffersonian-FBI team to a close, allowing the show's loyal fans to say goodbye to these indelible characters.

[10/27/16 - 09:59 AM]
"Steve Austin's Broken Skull Challenge," Television's Most Physically Demanding Competition Series, Returns for a Punishing New Season on Sunday, November 13 at 10PM ET/PT
The bigger-and-badder than ever physical competition series, starring sports and entertainment icon "Stone-Cold" Steve Austin, attracted nearly four million weekly viewers last season.

[10/27/16 - 09:23 AM]
Wednesday's Broadcast Ratings: World Series Delivers Big for FOX
The network's coverage of Game 2 is up 36% from a year ago among adults 18-49.

[10/27/16 - 09:19 AM]
World Series Game 2 Posts 11.3 Overnight Rating, Drives FOX to Primetime Victory for Second Consecutive Night
FOX Sports spins the numbers for Wednesday, October 26.

[10/27/16 - 08:52 AM]
TV One's "Rickey Smiley for Real" Returns for a Third Season, Tuesday, Nov. 15 at 8 P.M. ET
While Rickey Smiley continues to struggle to maintain his sanity by juggling his hectic business, family and personal schedules, the show will also follow the hilarity and hi-jinx of his family and co-workers.

[10/27/16 - 08:16 AM]
Disney Channel Sees Future in Spin-Off of "That's So Raven"
As the pilot story goes, Raven is now a divorced mother to two pre-teen kids (a son and daughter), one of whom has inherited her ability to catch glimpses of the future.

[10/27/16 - 07:38 AM]
James Bay, Fifth Harmony, The Chainsmokers and Halsey, and Carlos Vives with Shakira to Perform at the "2016 American Music Awards(R)"
They join previously announced performers Lady Gaga, Green Day, Bruno Mars, Twenty One Pilots, and "The American Music Award of Merit" honoree and performer Sting.

[10/27/16 - 07:00 AM]
"The Late Show with Stephen Colbert" to Broadcast Two Live Shows During Election Week on CBS
On Monday, November 7, Stephen Colbert will be joined by Don Cheadle, Katherine Waterston and musical guest Drive-By Truckers.

[10/26/16 - 03:23 PM]
Lifetime Partners with "The View" for Primetime Event Program, "The View Live Election Special"
The special will feature "The View's" co-hosts from their set with a live studio audience, election-themed Hot Topics, interactive election activities and up-to-the-minute results from key battleground states.

[10/26/16 - 02:01 PM]
Freeform Says Farewell to "Pretty Little Liars" with an Exclusive One-Hour Tell-All Following the Series Finale
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse, as well as executive producer I. Marlene King, will sit down for an hour long unbarred and uncensored tell-all after show.

[10/26/16 - 01:31 PM]
Video: Showtime(R) Releases Poster and New "Presidential" Teaser for Stephen Colbert's Live Election Night Special
On election night, Colbert will be reacting in real-time to the election results as the state by state returns come in, making it the perfect election night destination for people who want to see all the latest news, without actually having to watch the news.

[10/26/16 - 12:45 PM]
New Comedy "The Mick," Starring Kaitlin Olson, to Premiere Sunday, January 1, After NFL Doubleheader, on FOX
The series will then regularly air Tuesday nights following "New Girl."