or


[03/16/06 - 12:00 AM]
NBC's New Alternative Series 'Treasure Hunters' Offers Chance for Viewers to Hunt Along for Treasure in Exciting Interactive Game Following Premiere This Summer

[via press release from NBC]

NBC'S NEW ALTERNATIVE SERIES 'TREASURE HUNTERS' OFFERS CHANCE FOR VIEWERS TO HUNT ALONG FOR TREASURE IN EXCITING INTERACTIVE GAME FOLLOWING PREMIERE THIS SUMMER

Challenging SMS Text-messaging Component Provides Viewers with Opportunity for Real Riches

BURBANK, Calif. -- March 16, 2006 -- Every viewer can be a treasure hunter by going to NBC.com and signing up for an unique virtual adventure in NBC's upcoming alternative series "Treasure Hunters" (premiering this summer) that features teams of fortune-hunting competitors who will use folklore, fantasy and actual history as clues to solve a complex puzzle that will lead them to a treasure beyond their imagination.

"Treasure Hunters" will offer a new world of integrated entertainment with a short-messaging service (SMS) -- or text-messaging -- component that allows participants to use their wits and answer questions on their mobile phones in order to gather a piece of each week's puzzle via the internet. Like the television series, each piece is a special clue necessary to solve the puzzle for the treasure. In the SMS game, during each episode, two SMS questions are asked, and participants who text-in the correct answers will receive a code-word beamed to their phones. They will need the code-word to unlock two challenges on NBC.com -- and with the set of "coordinates," they must first locate a tool related to the week's episode that will then be used to complete a flash game.

Once finished, participants will receive a special clue that will lead them one step closer to the fortune. At the end of the series, participants will assemble all nine clues to solve the puzzle. Ten participants who answer correctly and quickly will then compete live online to find their own real hidden treasure. Non-SMS users can also play via NBC.com.

"Treasure Hunters" collaborated with Ask.com to provide specific clue search functions for cast members while on the hunt. These same clues can be searched, downloaded and printed by the viewing audience throughout the hunt.

"Treasure Hunters" is from Imagine Television and the producers of "Project Greenlight," "Project Runway" and "Last Comic Standing." In the fast-paced adventure reality series, multi-player teams try to stay one step ahead of each other as they are mentally and physically challenged in their quest of a promised hidden treasure. The teams must avoid elimination as they travel to historically significant locations where they must decipher cryptic codes and puzzles, each with a clue leading them closer to solving the ultimate puzzle, and obtaining the coveted grand prize.

Laird Macintosh ("The Great Raid") hosts the series, which is produced by NBC Universal Television Studio in association with Magical Elves Productions, Imagine Television and Madison Road Entertainment. Dan Cutforth ("Project Greenlight," "Last Comic Standing") and Jane Lipsitz ("Project Greenlight," "Last Comic Standing") of Magical Elves Productions, along with Brian Grazer and David Nevins of Imagine Television, and Tom Mazza, Danica Krislovich and Jak Severson of Madison Road Entertainment, serve as executive producers.





  [march 2006]  
S
M
T
W
T
F
S
   


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· TREASURE HUNTERS (NBC)









[12/22/14 - 02:00 PM]
Guests Announced for "The Late Late Show" with Guest Host Drew Carey (1/5-1/9) and After-Dark Edition of "The Talk" (1/12-1/16)
David Arquette, Eric Idle, Ethan Hawke and Alyssa Milano are among those slated to visit the former series.

[12/22/14 - 12:47 PM]
Nickelodeon Is 2014's Top Basic Cable Network with Kids and Total Viewers
Nickelodeon spins the numbers for the year to date.

[12/22/14 - 12:07 PM]
The Walt Disney Company and The National Cable Television Cooperative Announce First Ever Retransmission Consent Agreement for ABC-Owned Broadcast Stations
Among the stations: WABC-TV in New York City, KABC-TV in Los Angeles, WLS-TV in Chicago, WPVI-TV in Philadelphia, KGO-TV in San Francisco, WTVD-TV in Raleigh-Durham, KTRK-TV in Houston and KFSN in Fresno.

[12/22/14 - 12:00 PM]
Mike Colter to Star as Luke Cage in "Marvel's A.K.A. Jessica Jones"
"Mike embodies the strength, edge and depth of Luke Cage," said Melissa Rosenberg. "We're excited to have him bring this iconic Marvel character to life."

[12/22/14 - 11:00 AM]
Live + 7 Ratings: ABC Claims the Week's Top 6 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of December 1-7.

[12/22/14 - 09:31 AM]
ABC Family Hosts End-of-the-Year Programming Event "That's So Throwback"
The block features Disney Channel classic comedy series "Lizzie McGuire," "That's So Raven," "Even Stevens," and original movies "The Cheetah Girls" and "Halloweentown."

[12/22/14 - 09:05 AM]
New TLC Special "My Husband's Not Gay" Explores Unconventional Mormon Marriages
The one-hour special premieres Sunday, January 11 at 10:00/9:00c.

[12/22/14 - 08:33 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[12/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night Among the Big 4 in All Key Measures Plus Total Viewers
NBC spins the numbers for Sunday, December 21.

[12/22/14 - 08:14 AM]
A&E Presents "Duck Dynasty," "Wahlburgers" and Series Premiere of "Donnie Loves Jenny"
Look for all three series back-to-back beginning Wednesday, January 7 at 9:30/8:30c.

[12/22/14 - 07:36 AM]
Destination America Expands Weekend Wrestling Lineup with Addition of "TNA Wrestling's Greatest Matches"
With a special live broadcast, "Impact Wrestling" debuts on Destination America on Wednesday, January 7 from 9-11 PM ET, televised from New York City's legendary Manhattan Center.

[12/22/14 - 07:04 AM]
Syfy Acquires New Unscripted Series "Troy: Street Magic," Featuring One of England's Hottest Young Magicians
The 10-part series showcases 25-year-old magician Troy Von Scheibner as he hits the streets of London to astound unsuspecting locals, tourists and hipsters alike with his distinctive blend of close-up magic and spectacular stunts.

[12/21/14 - 07:16 PM]
Bengals-Steelers to Be NBC "Sunday Night Football" Game on December 28
The final Week 17 NFL schedule will be announced following the Denver Broncos at Cincinnati Bengals game tomorrow night.

[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.