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And The Winner Is ... The TV Land Awards!!!
Network Sees Double-Digit Gains Among Core Demo of Adults 25-54
Nearly 1.4 Million Total Viewers Tune in to See
The TV Land Awards: A Celebration of Classic TV
NEW YORK, March 24 -- TV Land's fourth annual awards show,
The TV Land Awards: A Celebration of Classic TV, attracted nearly 1.4 million
total viewers for its Wednesday, March 22 (9:00-11:00 p.m. ET/PT) telecast.
The star-studded special, held at The Barker Hangar and hosted by Emmy
Award-winning actress and star of Will & Grace, Megan Mullally, saw
double-digit gains among the network's core demo -- Adults 25-54 over last
year's TV Land Awards.
The TV Land Awards proved to be a full-blown homage to classic television
with unforgettable moments including music superstar Diana Ross's live
performance, Billy Crystal's presentation of the "Pioneer Award" to Sid
Caesar, Mary Tyler Moore presenting the Cheers cast with the "Legend Award,"
William Shatner honoring Batman for its 40th Anniversary, Quentin Tarantino
presenting Good Times with the "Impact Award," John Schneider and Tom Wopat
presenting Dallas with the "Pop Culture Award," Jeremy Piven giving the cast
of Grey's Anatomy the "Future Classic Award" and Robert Downey Jr. presenting
Hilary Swank with the "Little Screen/Big Star" award.
Among TV Land's target Adults 25-54 audience, the telecast earned a
0.7/651,000 viewers, up +17% in rating versus last year's awards show. The
network also saw a +12% rise in delivery among 25-54s over the 2005 Awards.
Among persons 2+, the network averaged nearly 1.4 million total viewers.
"The Fourth Annual TV Land Awards proved to be a watershed moment in TV
Land's 10 years on the air," explains Larry W. Jones, President, TV Land &
Nick at Nite. "By honoring several beloved shows and performers -- combined
with an impressive slate of talent from Billy Crystal to Diana Ross -- the
Awards have demonstrated its proven appeal among not just the Baby Boomers who
know and love TV Land, but among all viewers. We are extremely pleased with
the success of this year's salute to Classic TV."
The show's celebrity participants included Patrick Dempsey, Patrick Duffy,
Larry Hagman, Ted Danson, Shelly Long, Kelsey Grammer, John Amos, Jimmie "JJ"
Walker, Donny and Marie Osmond, Kermit T. Frog, Miss Piggy, Adam West, Burt
Ward and more.
TV Land also asked viewers to log on to http://www.tvland.com and vote for
a variety of fun categories including "TV's Greatest Music Moment" and "Little
Screen/Big Star." The winners were announced and presented at The TV Land
Awards. Since the telecast on March 22, there has been an 80% increase in
unique visitors and a +150% increase in page views over the prior 4 weeks on
http://www.tvland.com for the website's "All Access Pass" which was hosted by
Tom Arnold. "All Access Pass" offered viewers over two hours of exclusive
video footage not seen on-air including a commercial jingle performance by
Megan Mullally, as well as games, trivia, celebrity interviews from the press
tent with special correspondent Kermit T. Frog and more. Over the last two
days, nearly 70,000 videos have been viewed. The culmination event was the
website's first live video chat with Tony and Emmy award-winner Bebe Neuwirth
("Lilith" on Cheers and Frasier) as she sat down with TVLand.com and chatted
with fans.
The fourth annual TV Land Awards: A Celebration of Classic TV is presented
by M&M'S(R) Brand Chocolate Candies. Other major sponsors include Capital One,
Dell and Nestle's HOT POCKETS(R) Brand SUBS.
Michael Levitt (Knots Landing Reunion: Together Again, TV Land Awards
2003, 2004 and 2005, Happy Days: 30th Anniversary Reunion) serves as Executive
Producer, Emmy-award winning Glenn Weiss as Director (The Miss Teen USA
Pageant 2005, BET Awards 2005, The 59th Annual Tony Awards 2005), Greg Sills
as Supervising Producer (Knots Landing Reunion: Together Again, The Teen
Choice Awards 2005, Nickelodeon Kids Choice Awards 2005) and Sal Maniaci and
Larry W. Jones also serve as Executive Producers.
TV Land and all related logos and titles are trademarks of Viacom
International Inc.
TV Land Productions was created in 2003 to develop original programming
that complements the network's successful acquired programming slate. TV Land
Productions has also produced The TV Land Awards Show: A Celebration of
Classic TV (March 2003, 2004 and 2005), the Emmy-nominated The Dick Van Dyke
Show, Revisited, the network's first original special for broadcast, which
premiered on CBS in May 2004, the Emmy-nominated Still Brady ... After All
These Years reunion special in September 2004 and Chasing Farrah (Spring
2005), the original reality series that followed iconic Hollywood actress and
sex symbol Farrah Fawcett. Over the last year, the network premiered a
variety of original series and specials in 2005 including: TV Guide and TV
Land Present: The 100 Most Unexpected TV Moments, Living in TV Land, TV Land
Confidential and Sit Down Comedy with David Steinberg. For more information
about TV Land's original Wednesday night line-ups, visit
http://www.tvland.com.
Now seen in over 85 million U.S. homes, TV Land's program mix features
popular dramas, sitcoms, westerns, Retromercials and a TV-referential
interstitial environment, all programmed with a specific audience in mind --
the first generation of Americans to grow up watching television and features
all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith
Show, and Bonanza.
MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B),
owns and operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 12 digital services, all of which are trademarks of MTV
Networks. MTV Networks also has licensing agreements, joint ventures, and
syndication deals whereby all of its programming services can be seen
worldwide.
SOURCE TV Land
Web Site: http://www.tvland.com http://www.nick-at-nite.com
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