And The Winner Is ... The TV Land Awards!!!

Network Sees Double-Digit Gains Among Core Demo of Adults 25-54 Nearly 1.4 Million Total Viewers Tune in to See The TV Land Awards: A Celebration of Classic TV

NEW YORK, March 24 -- TV Land's fourth annual awards show, The TV Land Awards: A Celebration of Classic TV, attracted nearly 1.4 million total viewers for its Wednesday, March 22 (9:00-11:00 p.m. ET/PT) telecast. The star-studded special, held at The Barker Hangar and hosted by Emmy Award-winning actress and star of Will & Grace, Megan Mullally, saw double-digit gains among the network's core demo -- Adults 25-54 over last year's TV Land Awards.

The TV Land Awards proved to be a full-blown homage to classic television with unforgettable moments including music superstar Diana Ross's live performance, Billy Crystal's presentation of the "Pioneer Award" to Sid Caesar, Mary Tyler Moore presenting the Cheers cast with the "Legend Award," William Shatner honoring Batman for its 40th Anniversary, Quentin Tarantino presenting Good Times with the "Impact Award," John Schneider and Tom Wopat presenting Dallas with the "Pop Culture Award," Jeremy Piven giving the cast of Grey's Anatomy the "Future Classic Award" and Robert Downey Jr. presenting Hilary Swank with the "Little Screen/Big Star" award.

Among TV Land's target Adults 25-54 audience, the telecast earned a 0.7/651,000 viewers, up +17% in rating versus last year's awards show. The network also saw a +12% rise in delivery among 25-54s over the 2005 Awards. Among persons 2+, the network averaged nearly 1.4 million total viewers.

"The Fourth Annual TV Land Awards proved to be a watershed moment in TV Land's 10 years on the air," explains Larry W. Jones, President, TV Land & Nick at Nite. "By honoring several beloved shows and performers -- combined with an impressive slate of talent from Billy Crystal to Diana Ross -- the Awards have demonstrated its proven appeal among not just the Baby Boomers who know and love TV Land, but among all viewers. We are extremely pleased with the success of this year's salute to Classic TV."

The show's celebrity participants included Patrick Dempsey, Patrick Duffy, Larry Hagman, Ted Danson, Shelly Long, Kelsey Grammer, John Amos, Jimmie "JJ" Walker, Donny and Marie Osmond, Kermit T. Frog, Miss Piggy, Adam West, Burt Ward and more.

TV Land also asked viewers to log on to http://www.tvland.com and vote for a variety of fun categories including "TV's Greatest Music Moment" and "Little Screen/Big Star." The winners were announced and presented at The TV Land Awards. Since the telecast on March 22, there has been an 80% increase in unique visitors and a +150% increase in page views over the prior 4 weeks on http://www.tvland.com for the website's "All Access Pass" which was hosted by Tom Arnold. "All Access Pass" offered viewers over two hours of exclusive video footage not seen on-air including a commercial jingle performance by Megan Mullally, as well as games, trivia, celebrity interviews from the press tent with special correspondent Kermit T. Frog and more. Over the last two days, nearly 70,000 videos have been viewed. The culmination event was the website's first live video chat with Tony and Emmy award-winner Bebe Neuwirth ("Lilith" on Cheers and Frasier) as she sat down with TVLand.com and chatted with fans.

The fourth annual TV Land Awards: A Celebration of Classic TV is presented by M&M'S(R) Brand Chocolate Candies. Other major sponsors include Capital One, Dell and Nestle's HOT POCKETS(R) Brand SUBS.

Michael Levitt (Knots Landing Reunion: Together Again, TV Land Awards 2003, 2004 and 2005, Happy Days: 30th Anniversary Reunion) serves as Executive Producer, Emmy-award winning Glenn Weiss as Director (The Miss Teen USA Pageant 2005, BET Awards 2005, The 59th Annual Tony Awards 2005), Greg Sills as Supervising Producer (Knots Landing Reunion: Together Again, The Teen Choice Awards 2005, Nickelodeon Kids Choice Awards 2005) and Sal Maniaci and Larry W. Jones also serve as Executive Producers.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land Productions was created in 2003 to develop original programming that complements the network's successful acquired programming slate. TV Land Productions has also produced The TV Land Awards Show: A Celebration of Classic TV (March 2003, 2004 and 2005), the Emmy-nominated The Dick Van Dyke Show, Revisited, the network's first original special for broadcast, which premiered on CBS in May 2004, the Emmy-nominated Still Brady ... After All These Years reunion special in September 2004 and Chasing Farrah (Spring 2005), the original reality series that followed iconic Hollywood actress and sex symbol Farrah Fawcett. Over the last year, the network premiered a variety of original series and specials in 2005 including: TV Guide and TV Land Present: The 100 Most Unexpected TV Moments, Living in TV Land, TV Land Confidential and Sit Down Comedy with David Steinberg. For more information about TV Land's original Wednesday night line-ups, visit http://www.tvland.com.

Now seen in over 85 million U.S. homes, TV Land's program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind -- the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE TV Land
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