or


[04/05/06 - 12:00 AM]
ABC Television Network to Re-Launch "A Better Community" Public Service Campaign Designed to Inspire Volunteerism

[via press release from ABC]

ABC TELEVISION NETWORK TO RE-LAUNCH �A BETTER COMMUNITY� PUBLIC SERVICE CAMPAIGN DESIGNED TO INSPIRE VOLUNTEERISM

Campaign to Incorporate PSAs Featuring ABC Stars, Web Content, Affiliate Specials and Community Events

ABC Television Network announced today that it will re-launch its public service campaign, A Better Community, with a single focus � inspiring viewers to volunteer in their communities. Consisting of public service announcements (PSAs), online content at ABetterCommunity.com, affiliate specials and community events, the new campaign will debut on MONDAY, APRIL 10 (9:00-11:00 p.m., ET) with the airing of a PSA featuring �Commander In Chief� star Geena Davis during ABC�s broadcast of �The Ten Commandments.�

With an all-new look and message, A Better Community is designed to utilize the broad reach of the ABC Television Network, the positive influence of talent and the power of on- and off-air programming to inspire individuals to make a difference in their communities through volunteerism and public service. This marks the first time ABC has focused its A Better Community-branded efforts on one specific topic.

�ABC is focusing A Better Community on volunteerism because the idea of giving back to one�s community is of high importance to the Network, our talent and our viewers � it�s a call to action we are confident will resonate with viewers of all ages and backgrounds,� said Brad Jamison, vice president for ABC�s Corporate Initiatives who is responsible for the campaign. �Volunteering is something that everyone can do, regardless of personal interests or talents � something that is beneficial not only to those who receive the goodwill of others, but also to the volunteers themselves. It can truly be life-changing for everyone, and ABC hopes to help foster that by reminding our viewers that volunteering is not only important, but fun, easy and rewarding.�

The centerpiece of the campaign is a series of PSAs that will air on the Network and affiliates throughout all day parts. The spots feature talent from ABC News, ABC Daytime, ABC Primetime and ABC Kids, who deliver pro-volunteering messages along with the call to action, �get involved and help build A Better Community.� Each PSA encourages viewers to log onto ABetterCommunity.com where they will find tips on how to get involved, profiles of various national non-profits that offer volunteer opportunities, special features on Network initiatives, behind-the-scenes looks at the campaign and more.

�I�m happy to be a part of ABC�s A Better Community program because I think it�s really going to make a difference to bring more awareness and attention to volunteering and encouraging it in a fun and positive way,� said Geena Davis. �I think it�s a fantastic project and I�m all for volunteering, which has been an important part of my life. As an incredibly great side benefit, not only do you feel good about yourself, you learn things about yourself and find strengths you didn�t know you had.�

Davis joins an impressive roster of ABC talent taking part in the campaign, including Joy Behar (�The View�), Tom Bergeron (�America�s Funniest Home Videos�/�Dancing with the Stars�), Kamar de los Reyes (�One Life to Live�), Elisabeth Hasselbeck (�The View�), Cameron Mathison (�All My Children�), Alicia Minshew (�All My Children�), Star Jones Reynolds (�The View�), Robin Roberts (�Good Morning America�), Kate Snow (�Good Morning America Weekend Edition�), Doug Savant (�Desperate Housewives�), Jason Thompson (�General Hospital�), Courtney Thorne-Smith (�According to Jim�), Ashley Tisdale (�The Suite Life of Zach and Cody�), Elizabeth Vargas (�World News Tonight�/�20/20�), Meredith Vieira (�The View�), Barbara Walters (ABC News/�The View�), Isaiah Washington (�Grey�s Anatomy�) and Bree Williamson (�One Life to Live�).

In addition to the PSAs, the campaign will feature half-hour specials focused on volunteerism, which will be aired on participating affiliate stations. Affiliates will also have opportunities to host or sponsor local community events associated with the national A Better Community initiative.

Images are available at www.abcmedianet.com.





  [april 2006]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· TEN COMMANDMENTS, THE (ABC)





[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.

[09/26/16 - 11:01 AM]
History's New Unscripted Series "Lone Star Restoration" Premieres Monday, October 3 at 10 pm ET/PT
The network has teamed up with Texas based restoration expert, Brent Hull, and his company Hull Historical in a new eight episode series.

[09/26/16 - 10:49 AM]
Nerdist's Kyle Hill Named Host of Science Channel's "MythBusters: The Search"
The all-new series features the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars.

[09/26/16 - 10:04 AM]
Science Channel Celebrates 20th Anniversary with Science Super Heroes
Recognizing the science superstars all around us, the new Science Super Heroes initiative recognizes individuals who are furthering science in local communities across the country.

[09/26/16 - 09:51 AM]
FX Productions Lands Exclusive Overall TV Production Deal With Emmy(R) Award Winning Writer and Producer D.V. DeVincentis
DeVincentis won two Emmy awards on "The People v. O.J. Simpson: American Crime Story" (producer and writer).

[09/26/16 - 09:49 AM]
Travel Channel's Jack Maxwell Discovers America's Unique Watering Holes in "Booze Traveler: Best Bars"
The two specials follow Jack Maxwell as he hunts down prohibition-style bars hidden from view, as well as bars with spectacular and unforgettable views.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 09:06 AM]
Video: "Marriage Boot Camp: Reality Stars" Releases Season 6 Supertease Featuring Brand New Cast!
On this groundbreaking season, shocking secrets spin Boot Camp out of control as five famous couples fight to save their broken relationships.

[09/26/16 - 08:49 AM]
A&E Network's Emmy-Winning Docuseries "Born This Way" Renewed for a Third Season
In addition to the Emmy win, earlier this year the show was chosen as one of six honorees for the 2016 Television Academy Honors, an award that recognizes television programming that inspires, informs and motivates.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/26/16 - 08:04 AM]
Soul Train Weekend 2016 to Take Over Mandalay Bay November 3-6
The four-day weekend of events will include intimate performances, electrifying concerts, an outdoor day party and exclusive late night parties - all leading up to the 2016 Soul Train Awards.

[09/26/16 - 08:02 AM]
MTV Brings Back "TRL" for One Day Only as "Total Registration Live" to Encourage Voter Registration Tuesday, September 27 at 6:00PM ET/PT
The one-hour live show will simulcast on MTV.com, the MTV App, MTV's Facebook and YouTube pages, and ElectThis.com.