or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[09/23/26 - 08:01 AM]
Video: "Gamechangers: Mother/Athlete" - Official Trailer - The Roku Channel
Five trailblazing WNBA players - Sheryl Swoopes, Bria Hartley, Skylar Diggins, Allison Feaster, and Natalie Achonwa - talk about the physical, emotional, and professional challenges of becoming mothers while competing at the highest level of the sport.

[09/23/26 - 07:31 AM]
AMC Global Media's October Highlights Include "Kill Jackie," "Yaga," "V/H/S/Mixtape," "Signora Volpe" and More
Other series premieres include "Archive X: Unexplained Phenomena" and "This is Not a Murder Mystery."

[09/23/26 - 07:26 AM]
OWN Announces October Premiere Dates for Iyanla Vanzant's Two New OWN Spotlight Specials
OWN Spotlight specials feature candid conversations and thought-provoking documentaries hosted by Oprah Winfrey and other creators, shining a light on the issues, stories, and achievements shaping Black communities.

[09/23/26 - 07:01 AM]
Roku Launches New Live Sports Talk Series "Pregame with Matthew Berry"
Produced by Berry's Fantasy Life, "Pregame with Matthew Berry" will stream Monday through Friday from 12:00 PM to 2:00 PM ET on The Roku Channel's Roku Sports Channel.

[09/23/26 - 06:11 AM]
"CNBC Innovation Lab" Premieres on Saturday, September 26 at 4PM ET on CNBC
Hosted by Jon Fortt, CNBC will debut an in-depth, one-hour special, "CNBC Innovation Lab," examining how artificial intelligence is reshaping the labor market and society, particularly for younger workers entering an AI-driven world.

[09/23/26 - 06:01 AM]
Video: "Ray Gunn" - Official Trailer - Netflix
In Metropia, a gigantic city in an alternate future as seen from 1939, private eye Raymond Gunn (Sam Rockwell) is drawn into a case involving aliens, murder and a multimedia star named Venus Nova (Scarlett Johansson).

[09/23/26 - 06:01 AM]
Video: Apple TV Debuts Gripping Trailer for Season Two of Dark Comedy "Where's Wanda?"
Season two will make its global debut on Apple TV with one episode on Wednesday, October 21, followed by a new episode weekly through December 9, 2026.

[09/23/26 - 06:01 AM]
Video: "Masterplan" - Official Trailer - Prime Video
Stealing the Mona Lisa, it's a family affair.

[09/23/26 - 12:01 AM]
Netflix Announces Start of Production for "High Tides: The Film"
The film is the sequel to the popular series "High Tides," whose three seasons together spent over 24 weeks in the Dutch Netflix Top 10.

[09/22/26 - 04:15 PM]
Inside the Most Daring Jewel Theft in History, "Heist at the Louvre," New Podcast from "20/20" and the ABC News Podcast Network, Premieres Monday, Sept. 28
The series unpacks how thieves were able to pull off one of the most daring jewel heists in history, with host James Longman following the investigation and its aftermath to try to answer the central question: Where are the crown jewels now?

[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.

[09/22/26 - 02:34 PM]
FOX's "America's Game of the Week" Scores Regular Season High 27,212,000 Viewers in Week 2
Said coverage was up +8% vs. last year's full season average of 25,269,000 viewers.

[09/22/26 - 02:17 PM]
Colts-Chiefs Overtime Thriller Is Most Watched Week 2 NBC "Sunday Night Football" Game Since 2015, Averaging 24.3 Million Viewers on NBC & Peacock
The audience for Colts-Chiefs peaked at 27.4 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).

[09/22/26 - 12:16 PM]
Netflix's "Crew Girl" Renewed for Season 2
Season 1 of the coming-of-age teen drama series launched on September 10 and debuted in the Netflix English TV Top 10, where it has remained since its release, climbing up to #2 this week.

[09/22/26 - 12:02 PM]
Netflix to Live-Stream STARTO ENTERTAINMENT's New Year's Eve Countdown Concert Worldwide for the First Time
This concert began in 1996 as a charity event supporting recovery efforts following the Great Hanshin-Awaji Earthquake, and has since become an annual tradition for artists and fans to close out and welcome the new year together.