or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[09/16/26 - 01:01 PM]
"Saturday Night Live" Adds Saidah Belo-Osagie and Grace Reiter as Featured Players to the Cast for the Upcoming 52nd Season
"SNL" returns September 26 at 11:30 p.m. ET/8:30 p.m. PT, live on NBC and Peacock with host Jalen Brunson and musical guest KATSEYE.

[09/16/26 - 12:50 PM]
CBS Presents "The Amazing Race: 25 Years Around the World," An "Entertainment Tonight" Special, Tuesday, Sept. 29
The one-hour special celebrates 25 years of "The Amazing Race" with memorable moments from the ET Vault, never-before-seen footage and new interviews.

[09/16/26 - 12:46 PM]
Madonna to Open the "2026 Video Music Awards (VMAs)" with Her First "VMAs" Performance in 23 Years, Airing Sunday, Sept. 27 on CBS
Madonna last performed at the "VMAs" more than two decades ago, when Britney Spears and Christina Aguilera joined her for their now-iconic 2003 opening performance.

[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.

[09/16/26 - 12:17 PM]
Jefferson White Joins Season Two of CBS' Hit Series "Marshals" in a Recurring Role as Jimmy Hurdstrom
White will reprise his role as fan-favorite Jimmy Hurdstrom, a good-hearted yet rough-around-the-edges ranch hand who evolved from a troubled criminal into a resilient, proud cowboy.

[09/16/26 - 12:08 PM]
Brendan Morgan, David Tomlinson, Gerry Dee, Michelle Mylett, Lauren Chan, and Nick Stahl Join the Cast of "Heated Rivalry" Season 2
Draft picks: confirmed.

[09/16/26 - 11:34 AM]
Investigation Discovery Chronicles the Unique Bond Between a Survivor and a Serial Killer's Ex-Wife in "The Serial Killer Connection"
Rolling out over three weeks, the three-part docuseries airs Wednesdays at 9:00/8:00c on ID beginning on October 7.

[09/16/26 - 11:01 AM]
HBO Max Orders New Drama Series "How to Survive Without Me"
The drama, from Berlanti Productions, stars series regulars Ray Romano, Kaley Cuoco, and Joshua Jackson.

[09/16/26 - 11:01 AM]
On the Heels of Seven Primetime Emmy Award Wins, Peacock Announces Three Additional Seasons of "The Traitors," Produced by Studio Lambert with Alan Cumming Returning as Host
Peacock concluded its most recent season of "The Traitors" with its biggest ratings to-date, as viewership surged +72% over the prior season.

[09/16/26 - 11:01 AM]
Video: Love Is Hell. Growth Is Worse in Prime Video's Official Trailer for Season Three of "Helluva Boss"
The first part of the third season consists of seven episodes, with three episodes premiering on October 14, followed by two episodes weekly through October 28.

[09/16/26 - 10:08 AM]
Next on Disney+, Hulu, and ESPN - October 2026
"Coven Academy," "VisionQuest," and "Phony" are among the featured premieres.

[09/16/26 - 10:01 AM]
Video: Trailer & Key Art Debut - Hulu Original Documentary "The Swan: Behind the Mirror"
The film premieres on September 29 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[09/16/26 - 10:01 AM]
HBO Original Comedy Special "Kate Berlant: Parmesan" Debuts October 16
Seamlessly weaving through personal stories and stream-of-consciousness epiphanies, Kate offers up razor-sharp reflections on everything from the moon, to her destructive relationship to technology, to the evolving nature of sexuality.

[09/16/26 - 09:50 AM]
Video: They're Back on Call! "Scrubs" Debuts Its Season 2 Trailer
The two-episode premiere of the "Scrubs" revival airs Wednesday, September 30, at 8:00 p.m. EDT/PDT on ABC and streams the next day on Hulu and Hulu on Disney+.

[09/16/26 - 09:41 AM]
Breaking the Deadlock "AI: Who's in Control?" - Broadcast and Streaming Premiere October 27 on PBS
In this new episode, eight panelists face a series of challenging dilemmas.