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'Pros vs. Joes' Returns for Season 2 on Spike TV in 2007
NEW YORK, May 2 -- America's most bold and outspoken
armchair quarterbacks clearly haven't learned their lesson from some of
sports' biggest names. Spike TV has green lit another 10-episode season of
the popular sports- themed reality series, Pros vs. Joes, featuring regular
guys competing in a variety of sports against an incredible array of sports
legends. Season one included Jerry Rice, Bo Jackson, Herschel Walker,
Dominique Wilkins, Jennie Finch, and Dennis Rodman among others. The new
season debuts in March, 2007. The participating athletes to be announced
shortly.
Through seven episodes, season one of Pros vs. Joes has tallied 1.2
million viewers with 1.00 HH rating, and has successfully reached the
hard-to-reach younger male demographics with a 1.30 in M18-34 and a 1.14 in
M18-49.
"Our audience clearly resonated with the concept that answers the
age-old question whether you've really got what it takes to compete against
a pro athlete," said Doug Herzog, President, Spike TV, Comedy Central, and
TV Land.
Pros vs. Joes is produced by Mess Media and MY Entertainment. Serving
as executive producers are Scott Messick, President, Mess Media; Michael
Yudin, President of MY Entertainment; and Joe Townley. Sharon Levy, Senior
Vice-President of Alternative Programming is executive producer for Spike
TV.
Spike TV, the first network for men, is available in 90 million homes
and is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc. (NYSE: VIA, VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
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