[05/16/06 - 12:00 AM]
Nba Leads TNT to Prime Time Sweep and Total Day Wins Among Targeted Adult Demos

[via press release from TNT]

NBA Leads TNT to Prime Time Sweep and Total Day Wins among Targeted Adult Demos

May 16, 2006

TNT�s dramatic coverage of the 2006 NBA Playoffs helped drive the network to a first-place sweep for the week of May 8-14 among viewers, households and adult demos in prime time, as well as among TNT�s targeted adult demos in total day, according to preliminary data from Nielsen Media Research. Picking up where they left off at the end of Round 1 last week, the NBA Playoffs on TNT continue to show growth vs. the same number of games last year.

Weekly ratings highlights for TNT:

- In prime time, TNT ranked as ad-supported cable�s #1 network among adults 18-34 (640,000), adults 18-49 (1,366,000), adults 25-54 (1,364,000), persons 2+ (2,739,000) and households (2,156,000).

- In total day, TNT ranked as ad-supported cable�s top network among its target demos: adults 18-49 (727,000) and adults 25-54 (707,000).

- When compared to the first 31 games this year vs. the first 31 games last year, TNT�s coverage of the NBA Playoffs is showing growth among all key adult and key male demos.

Turner Network Television (TNT), a division of Turner Broadcasting System Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the detective drama series The Closer, starring Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 5/8/06-5/14/06

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

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