or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[10/01/26 - 11:09 AM]
Video: "9-1-1: Nashville" - Season 2 Official Trailer
Watch your back 113.

[10/01/26 - 10:40 AM]
FOX Nation Strikes Deal with Supermodel Christie Brinkley for Docuseries "Uptown Girl: The Christie Brinkley Story" Coming 2027
Comprised of three one-hour episodes, the intimate series offers a revealing first-person portrait of the woman behind one of the most recognizable faces in pop culture, whose extraordinary life has played out in the public eye for more than five decades.

[10/01/26 - 10:31 AM]
Prime Video Renews Hit Series "Neagley" for a Second Season
Amazon MGM Studios confirmed the news on social media this morning.

[10/01/26 - 10:08 AM]
CBS Conjures Up Halloween Fun in Primetime and Daytime
Highlights include the one-hour "Ghosts" special event.

[10/01/26 - 10:01 AM]
Award-Winning Presenter Rebecca Lowe Joins Netflix's Broadcast Team for the FIFA Women's World Cup 2027
The addition marks another milestone for Netflix's historic coverage of the tournament, which will feature English and Spanish-language broadcasts in the United States, and English and French-language broadcasts in Canada.

[10/01/26 - 10:01 AM]
Video: NBC Debuts Official Trailer & Key Art for "Newlyweds"
"Newlyweds" is a later-in-life love story about Jeanie (Téa Leoni), a free-spirited woman, and James (Tim Daly), a buttoned-up professor, who marry impetuously after a whirlwind courtship.

[10/01/26 - 09:39 AM]
Emmy Award-Winning "Ask This Old House" Celebrates 25th Anniversary of Building Confident Homeowners - New Season Premieres Thursday, October 1
The Emmy Award-winning series helps homeowners solve real home improvement problems with trusted, practical advice from some of the most experienced experts in the trades.

[10/01/26 - 09:32 AM]
"Shrinking" Season 4 Adds Judith Light and Scott Foley to the Cast
These two are in good company.

[10/01/26 - 09:10 AM]
ESPN Announces 2026-27 "Inside the NBA Presented by Eli Lilly" Regular Season Schedule
The schedule begins with coverage of NBA Opening Week on October 21 and 22 and continues weekly throughout the season's first four weeks, giving fans an early-season destination alongside ESPN's NBA coverage.

[10/01/26 - 09:01 AM]
HBO Max Celebrates Halloween 2026 with "Horror Comes Home" Collection
Available today and throughout October, viewers can explore a best-in-class lineup of acclaimed new releases, blockbuster franchises, genre-defining classics, and exclusive titles, delivering a month of unforgettable scares.

[10/01/26 - 09:01 AM]
Video: Marvel Television's "VisionQuest" - Official Trailer
On October 14, experience the final Vision of the groundbreaking trilogy.

[10/01/26 - 09:00 AM]
Video: Apple TV Debuts Trailer for "Awkwafina: The Unlikely Cook," Premiering November 6
The eight-episode series follows Nora Lum, aka Awkwafina, on a cross-country culinary road trip as she attempts to revive her family's beloved Chinese restaurant.

[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.

[10/01/26 - 08:03 AM]
ESPN Reveals ABC Lineup for Women's and Men's College Basketball Seasons
In all, the ABC schedule showcases 17 ranked women's and men's teams, with 12 top-25 games according to ESPN.com's Way-Too-Early rankings.

[10/01/26 - 08:01 AM]
Video: The Official "Dexter: Resurrection" Season 2 Trailer Is Here.
The series returns to Paramount+ on October 30 only on the Premium Plan.