or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SYFY)
· DEAD ZONE, THE (USA)
· FARSCAPE (SYFY)
· SOUTH PARK (COMEDY CENTRAL)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."