or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[10/07/26 - 09:01 AM]
Some Secrets Can't Stay Hidden: Netflix Renews "The Hunting Wives" for Season 3
Season 2 is set to release on November 26, 2026, exclusively as a Netflix-branded series in nearly all countries where Netflix is available.

[10/07/26 - 09:01 AM]
Video: Date, Key Art, Trailer Debut - Hulu's "All's Fair" Season Two
"All's Fair" season two premieres November 4th with three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.

[10/07/26 - 09:01 AM]
BritBox Debuts First Look Images of Upcoming Drama Series "The Cadburys"
Filming recently concluded in Birmingham, and the series will launch on BritBox in 2027.

[10/07/26 - 09:00 AM]
USA Network Renews "Anna Pigeon" for Season Two
Following its debut, "Anna Pigeon" became USA Network's highest-rated original scripted series premiere in nearly eight years, with an average of 2.35 million total viewers within the seven days following the premiere.

[10/07/26 - 08:31 AM]
"Instadocs: AI Gone Wild" to Release on Netflix October 12
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.

[10/07/26 - 08:30 AM]
"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2027" to Simulcast Live on ABC and Disney+ for the First Time Ever
Hosted by Ryan Seacrest, "Dick Clark's New Year's Rockin' Eve" will welcome award-winning comedian and actor Druski as the Chicago co-host.

[10/07/26 - 08:01 AM]
Video: Official Season 4 Trailer #2 - "Reasonable Doubt"
After a brutal attack leaves Jax's family and newly minted law firm shaken, nothing feels certain, especially their future.

[10/07/26 - 08:00 AM]
Disney+ to Stream Super Bowl LXI, Joining ESPN and ABC to Give Fans More Ways to Watch
In addition to Super Bowl LXI, two "Monday Night Football" regular-season games will be available to Disney+ subscribers in the lead-up to the big game.

[10/07/26 - 07:01 AM]
Video: "North of North" Season 2 - Official Trailer - Netflix
Recharged and ready for her next chapter, Siaja leans on Ice Cove's tight-knit community to level up her life and build a future on her own terms.

[10/07/26 - 06:31 AM]
Video: "On Behalf of My Son" - Official Trailer - Netflix
After losing her son - a bus driver - in an accident, Vicentina seeks out the families of all the victims, determined to ask for forgiveness while grappling with her own grief.

[10/07/26 - 03:01 AM]
Video: "The Empress" Season 3 - Official Trailer - Netflix
With her marriage and the empire facing new hardships, Elisabeth is drawn down a path that will forever alter her life and the future of Europe.

[10/06/26 - 04:01 PM]
Netflix's "Solo Leveling" Adds Han So-hee, Kang You-seok, Sung Joon and More to Its Cast
The live-action adaptation follows Sung Jin-woo as he faces deadly challenges, awakens his full potential, and rises from the weakest Hunter to the world's most powerful in his quest to protect humanity from the monsters lurking beyond mysterious gates.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 02:05 PM]
Skydance Announces Board, Adding Ynon Kreiz, Laurene Powell Jobs and Bobby Kotick as Directors and Tony Blair as Advisor
David Ellison will chair the Board and continue to serve as Skydance's Chairman and Chief Executive Officer.