"TOP CHEF" FINISHES AS THE #1 FOOD SHOW ON CABLE
"TOP CHEF" FINISHES AS THE #1 FOOD SHOW ON CABLE 1.5 MILLION VIEWERS TUNE-IN TO SEE HAROLD DIETERLE NAMED THE WINNER, MAKING FINALE THE TOP RATED ORIGINAL CABLE SERIES OF THE NIGHT
FINALE WAS THE TOP RATED ORIGINAL CABLE SERIES OF THE NIGHT AMONG THE KEY 18-49 AND 25-54 AUDIENCES
SERIES ALSO COOKS UP SUCCESS WITH INTERACTIVE LIVE VOTING
NEW YORK - May 25, 2006 - Over 1.5 million total viewers tuned into last night's finale of Bravo's culinary competition series "Top Chef" as the no-nonsense Harold Dieterle was named the first season winner, confirming the show's status as the #1 food show on cable so far this year in the 18-49 and 25-54 demos. Last night's finale was also the top rated original series on cable in the key 18-49 and 25-54 demos. The hit series grew steadily throughout its debut season, building 99% among total viewers, 92% among P18-49 and 142% among P25-54 since its first 10:00 p.m. installment on March 15.
"Top Chef's cast of passionate personalities and their outstanding creative work in the kitchen consistently delivered dramatic entertainment for viewers week after week, and it shows with these numbers in just its first season," said Lauren Zalaznick, President, Bravo. "This show appeals to a wide audience of foodies and non-foodies alike, and we are proud of Harold's accomplishment. Bravo looks forward to serving up even more delicious drama and meeting a new group of talented chefs for season two."
The May 24 finale episode of "Top Chef" garnered a 1.4 HH coverage rating and over one million viewers in both the 18-49 and 25-54 demos. Versus the program's prior series average, last night's finale telecast was up by 27% among total viewers, 18% among adults 18-49 and 34% among adults 25-54.
Overall, season one of "Top Chef" averaged a 1.1 HH coverage rating, over 1.2 million total viewers (up 209% from year-ago time period averages), 866,000 viewers 18-49 (up 255% year-to-year) and 819,000 viewers 25-54 (up 223% year-to-year).
Top Chef also sizzled this season with its successful interactive TV component. Bravo and NBC Universal Cable entered into an interactive partnership with Time Warner Cable for "Top Chef," each week inviting viewers to respond with their remote control to a series of topical questions that pop up on the screen during each episode. Responses were highlighted through an on-screen graphic, allowing viewers to see how others responded in real time in their local markets. Twenty five percent of "Top Chef" viewers in the feature's available markets participated in the interactive polling feature during last night's finale, building an impressive 500% from the March premiere of the series.
Last night's "Top Chef" finale featured live voting results across three platforms -- cable remote, mobile text messaging and online -- which is the first time this multi-platform strategy has ever been applied in the U.S. Viewers voted for which chef - Harold or Tiffani - they felt deserved the title of "Top Chef," and the results were displayed on screen in real time during the episode.
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Source: Nielsen NHI. All data for 5/24/06 is Live + Same Day Data. Comparison of Top Chef finale to prior airings is Live+Same data. Comparison of Top Chef to other food programs on cable is most current data with Live + 7 data through 5/7/06 and Live+Same Day data 5/8/06-5/24/06. All data before 12/26/05 is pre-DVR.