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[05/31/06 - 12:00 AM]
NBC Primetime Results for the Week of May 22-28

[via press release from NBC]

NBC PRIMETIME RESULTS FOR THE WEEK OF MAY 22-28

BURBANK, Calif. -� May 31, 2006 �- NBC averaged a 2.0 rating, 6 share in adults 18-49 and 6.3 million viewers overall for the week of May 22-28, according to in-home viewing figures from Nielsen Media Research.

Primetime averages for the week of May 22-28 in adults 18-49 were Fox (5.7/18), ABC (2.7/8), CBS (2.5/7), NBC (2.0/6), Univision (1.4/4), UPN (0.8/2), WB (0.7/2) and Telemundo (0.4/1). In overall total viewers the weekly averages were Fox (14.8 million), CBS (9.0 million), ABC (7.3 million), NBC (6.3 million), Univision (3.3 million), UPN (2.1 million), WB (1.9 million) and Telemundo (0.8 million).

The 2005-06 primetime broadcast season concluded on Wednesday, May 24. Following are 2005-06 primetime season averages for all programs for the period Sept. 19, 2005-May 24, 2006 in adults 18-49: Fox (4.1/14), ABC (4.0/11), CBS (3.8/10), NBC (3.3/9), Univision (1.6/4), WB (1.3/3), UPN (1.3/4) and Telemundo (0.4/1). In total viewers, the 2005-06 season averages for all programs are CBS (12.6 million), ABC (10.8 million), Fox (10.1 million), NBC (9.7 million), Univision (3.8 million), WB (3.1 million), UPN (3.1 million) and Telemundo (0.9 million).

Excluding sports, 18-49 averages for the 2005-06 regular season were Fox (a 4.0 rating), ABC (3.7), CBS (3.7), NBC (3.1), WB (1.3), and UPN (1.2).

The May 2006 sweep concluded on Wednesday, May 24. Following are complete 28-day May sweep averages (April 27-May 24, 2006) in adults 18-49: Fox (4.8/13), CBS (3.6/10), ABC (3.5/10), NBC (3.1/9), UPN (1.1/3) and WB (1.1/3). In total viewers, the May sweep averages are CBS (12.5 million), Fox (11.6 million), ABC (9.3 million), NBC (9.2 million), WB (2.7 million) and UPN (2.7 million).

NBC highlights for the week of May 22-28:

* On Monday, "Deal or No Deal" was up 59 percent in 18-49 versus NBC's regular program season average for the time period, despite intense sweeps competition including the special two-hour season finale of Fox's "24." "Deal" won the hour in total viewers and ranked a strong #2 in adults 18-49.

* Monday's edition of "Deal or No Deal" ranked #8 in adults 18-49 and #7 in total viewers out of a total 94 network programs this week.

* Also on Monday, "The Apprentice 5" matched its highest 18-49 rating since March 27 despite head-to-head competition from the "24" season finale and the "Alias" series finale.

* Friday's "Dateline NBC" won its time period in adults 18-49, total viewers and other key measures.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of live only results through Dec. 25 and "live plus seven day" data since then, except for the two most recent weeks, which are live plus same day.

Additional NBC highlights for the week of May 22-28:

On Monday, May 22 from 8-9:02 p.m. ET, "Deal or No Deal" (4.6 rating, 13 share in adults 18-49, 14.2 million viewers overall) won the hour in total viewers and finished a strong #2 in 18-49 to the first hour of Fox's "24" season finale. Despite the highly competitive time period, "Deal" increased its 18-49 rating by 28 percent from its first half-hour to its second (to a 5.1/13 from a 4.0/11). "Deal" was up by 59 percent in 18-49 rating versus NBC's regular program season average for the time period (4.6 vs. 2.9).

Monday at 9 p.m. ET, "The Apprentice 5" (3.9/9 in 18-49, 10.0 million viewers overall) matched its highest 18-49 rating since March 27, up 18 percent in 18-49 versus the prior week, despite competition from the season finale of "24" and the series finale of ABC's "Alias." At 10 p.m., the season finale of "Medium" (3.8/9 in 18-49, 10.0 million viewers overall) ranked #2 by virtually all key measures, outperforming the series finale of "Alias."

On Tuesday, May 23 from 9-11 p.m. ET, "10.5: Apocalypse, Part 2" averaged a 2.2/6 in 18-49 and 6.5 million viewers overall.

On Thursday, May 25 from 8-9 p.m. ET, an encore telecast of the "Will & Grace" series finale (2.1/7 in 18-49, 5.0 million viewers overall) ranked #2 in 18-49 and other key measures. At 9 p.m., an encore "My Name is Earl" delivered a 2.2/7 in 18-49 and 5.2 million viewers overall. At 9:30 p.m., a rebroadcast of "The Office" averaged a 2.2/6 in 18-49 and 4.5 million viewers overall, retaining 100 percent of its "Earl" lead-in among adults 18-49. At 10 p.m., an encore telecast of "ER" delivered a 2.2/6 in 18-49 and 5.5 million viewers overall.

On Friday, May 26 from 8-9 p.m. ET, "Dateline NBC" (1.7/7 in 18-49, 6.3 million viewers overall) ranked #1 in adults 18-49, total viewers and other key measures. At 9 p.m., an encore "Las Vegas" averaged a 1.3/5 in 18-49 and 4.8 million viewers overall and at 10 p.m., an encore "Law & Order: SVU" delivered a 1.5/5 in 18-49 and 4.9 million viewers overall.





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· 10.5: APOCALYPSE (NBC)





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