or


[05/31/06 - 12:00 AM]
USA Network's Digital Community Spawns New Short-Form Programming from Magical Elves

[via press release from USA]

USA NETWORK'S DIGITAL COMMUNITY SPAWNS NEW SHORT-FORM PROGRAMMING FROM MAGICAL ELVES

USA NETWORK'S DIGITAL COMMUNITY SPAWNS NEW SHORT-FORM PROGRAMMING FROM MAGICAL ELVES

Brand is Basis for New Original Programming Development

NEW YORK, NY � May 31, 2006 � On the heels of the success of the first digital social networking initiative from a TV brand, USA Network announced today the launch of "Character Road Trip" � a television offshoot of the successful Show Us Your Character web destination. This is one of two short-form programs it plans to debut as part of the channel's ongoing efforts to expand its Characters Welcome brand to all facets of the business. Marking a joint effort between programming and marketing, the innovative short-form programming from Magical Elves ("Treasure Hunters," "Project Runway") is set to launch in October 2006, it was announced today by Jeff Wachtel, USA's executive vice president of original programming and Chris McCumber, USA's senior vice president of marketing and brand strategy.

"We're excited to participate in the growth of the company's successful Characters Welcome campaign," Wachtel remarked. "The distinctly stylized productions Magical Elves has brought to the marketplace prove that reality shows can have a clean, original look on a reasonable budget without sparing top-notch production values. They are truly the masters of integrated programming."

"Since we launched the Characters Welcome brand in July of last year, we have steadily introduced new facets of the initiative," explained McCumber. "What we realized quickly with the success of showusyourcharacter.com was that the content users were submitting would make for great television. The next logical step was to expand the initiative to include an on-air component."

Produced by multiple Emmy nominees Jane Lipsitz and Dan Cutforth, the creative team behind production company Magical Elves, the addition of original shortform programming serves as a complement to Characters Welcome. For each project, USA Network will produce forty five-minute episodes a year, with 10 of each scheduled to air per quarter. With this latest venture, USA continues to broaden the scope of the brand and salute the real-life characters that populate cities and towns across the country.

Character Road Trip � An on-air extension of showusyourcharacter.com, "Character Road Trip" will be featured as a series of short-form interstitials throughout a primetime show. At its heart, the segments are a celebration of what makes our country great. Each week the hosts (TBD) will travel to a different American town in search of the greatest "characters" the country has to offer. Viewers will be given a peek into who they are and what makes them unique. Whether someone can juggle chainsaws, has the world's largest banana collection, writes symphonies for tugboats or is a Thai Elvis impersonator, they will be provided with a platform to strut their stuff and demonstrate how they do it.

Character Fantasy � Have you ever wanted to be a celebrity? Did you ever want to be the life of the party? Now's your chance to become the character you've always dreamed of with USA Network's new wish-fulfillment show. Paired with USA's Saturday afternoon programming, the host(s) (TBD), who are characters in their own right, will seek out real people with character fantasies. Perhaps you'd like to be transformed into an actor from your favorite movie. Or, maybe you've always wondered what it would be like to shed your girl-next-door image and experience being a stylish sophisticate. Whatever the wish, the fantasies will be about unleashing people's inner characters. Through this, people will get the chance to become whatever they want to be and learn to have more fun with their lives.

Since its formation in the summer of 2001, Magical Elves has developed and produced numerous acclaimed shows for NBC, ABC, Bravo and HBO. After a successful collaboration on the Emmy-nominated reality show "Bands on the Run," Lipsitz and Cutforth formed Magical Elves to exploit their diverse backgrounds and varied experience. This partnership has gone on to create some of the most talked about shows on television, including the Emmy-nominated "Project Runway" and "Project Greenlight" for Bravo, as well as "Last Comic Standing" for NBC. More recently, in addition to new seasons of those shows, Magical Elves has produced the ratings success "Top Chef" for Bravo and the upcoming "Treasure Hunters" for NBC. One of the largest reality shows NBC has ever commissioned, "Treasure Hunters" is a partnership between Magical Elves, Madison Road and Imagine Television. Magical Elves has constantly been on the cutting edge of entertainment, embracing new technologies and pushing the boundaries of reality television.

For photos of all USA NETWORK projects, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [may 2006]  
S
M
T
W
T
F
S
 


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TREASURE HUNTERS (NBC)











[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.