[06/20/06 - 12:00 AM]
TNT and TBS Win Key Demos for the Week

[via press release from TNT]

TNT and TBS Win Key Demos for the Week

June 20, 2006

On the strength of its original series The Closer and Saved, TNT scored a win for the week (June 12-18) in total day among adults 18-49 and 25-54, as well as in prime time among adults 25-54, according to preliminary data from Nielsen Media Research. Meanwhile, TBS, which aired the week�s top movie among young adults (Old School) and the premiere of the week�s top movie among households (Cheaper by the Dozen), won among adults 18-34 in prime time and scored a close second to TNT among adults 18-49 in total day.

Ratings highlights for TBS and TNT:

-- In prime time, TNT ranked as ad-supported cable�s #1 network for the week among adults 25-54 (1,276,000), while TBS ranked as the top network among adults 18-34 (595,000).

-- In total day, TNT ranked as ad-supported cable�s top network among adults 18-49 (623,000) and adults 25-54 (638,000), while TBS came in second to TNT among adults 18-49 (605,0001).

-- As reported last week, TNT�s The Closer kicked off its second season Monday, June 12, by setting ad-supported cable records for the best ever performance by a scripted series telecast among persons 2+ (8,278,000) and households (5.5 national rating / 6.72 coverage rating / 6,039,000 delivery).

-- The Closer ranked as ad-supported cable�s top program for the week among persons 2+, households and adults 25-54 (3,571,000).

-- The June 12 premiere telecast of TNT�s new character-driven drama Saved ranks as ad-supported cable�s #1 debut of the year for a new original scripted series among adults 18-49 (2,080,000); adults 25-54 (2,613,000); persons 2+ (5,101,000); and households (3.5 national rating / 4.3 coverage rating / 3,864,000 delivery).

-- TBS�s Saturday, June 17, telecast of the movie Old School ranked as ad-supported cable�s top movie of the week among adults 18-34 (1,007,000), while the network�s premiere of Cheaper by the Dozen took the top movie spot among households (2,218,000).

Turner Network Television (TNT), a division of Turner Broadcasting System Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the detective drama series The Closer, starring Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to such powerful one-hour dramas as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; prime-time specials, such as the Screen Actors Guild Awards�; and championship sports, including NASCAR and the NBA. TNT is also available in high definition.

TBS, a division of Turner Broadcasting System, Inc., is television�s �very funny� network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series, like the upcoming scripted comedies My Boys and 10 Items or Less; specials and special events, like The Comedy Festival in Las Vegas, for which TBS serves as title sponsor; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 6/12/06-6/18/06

1. Tied with Nick at Nite

2. Tied with a 1998 episode of South Park.

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

  [june 2006]  


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