or


[06/28/06 - 12:00 AM]
Final Numbers for Two-Day Premiere of AMC's Original Movie Event, Broken Trail

[via press release from AMC]

Final Numbers for Two-Day Premiere of AMC's Original Movie Event, Broken Trail

Network Original Holds Record Numbers for Sunday and Monday's Premiere

#1 Telecast for Household & Key Demo Deliveries Among All Cable

New York, NY, June 28, 2006 - AMC's premiere of its first-ever original movie event, Broken Trail on Sunday, June 25th and Monday, June 26th was the second most watched cable movie since 1995 and delivered the network all time record ratings.

After shattering ratings records Sunday evening, the epic western-themed movie scored again for Monday's conclusion, with a stellar 7.67 HH rating, HH delivery (6.8 million) and total viewership (9.7 million). For total day Monday, Broken Trail was the #1 telecast on all household deliveries among all cable.

Monday's ratings, released today, comes on the heels of Sunday's ratings results, which included a 7.63 HH Rating; 6.7 HH delivery and a 9.8 Total viewership, making it Sunday's most watch program across the total television universe.

The following are average ratings numbers for the Sunday and Monday premiere:

7.7 HH Rating

6.8 million Households

The following details demographic delivery for the Sunday and Monday premiere:

For total day Sunday, Broken Trail was the #1 telecast on all household & key demo deliveries among all cable, including: A25-54 (3.3), A18-49 (2.2), M25-54 (2.0), and W25-54 (1.3)

On Monday, Broken Trail was the #1 telecast among all household and key demo deliveries for A25-54 (3.3), A2+ (9.7), W25-54 (1.6) and the #2 telecast for the night among other key demo deliveries A18-49 (2.2), M25-54 (1.8), and W18-49 (1.1) among all cable

Rob Sorcher, AMC's Executive Vice President of programming, packaging and production stated: "We're thrilled so many viewers chose to join AMC for our premiere of Broken Trail, and the continued rating success across night two is a testament to the cinematic quality of this epic movie."

Broken Trail is a heroic western story set in the American West at the close of the 19th century. The film is executive produced by and starring Academy Award? winner Robert Duvall, co starring Academy Award? nominee Thomas Haden Church and directed by Emmy award winning director Walter Hill.

The ratings success of Broken Trail is a culmination of a multi-tiered strategy behind the launch of AMC's first original movie. The network's largest-ever marketing initiative was unleashed in support of the film and included nationwide brand presence through advertisements in top tier national print, radio and online outlets, as well as local television, print and outdoor coverage in key AMC markets. An extensive online presence was also created with a Broken Trail mini-site, and leading up to the film's premiere, behind-the-scenes vignettes and trailers ran nationally in select movie theatres. AMC's Broken Trail attracted Ford Motor Co. to sign on as the presenting sponsor where the company will promote its "bold moves" campaign through traditional and non-traditional avenues.

In addition to the production of Broken Trail, AMC has made a number of original programming announcements from AMC, including a co-production agreement with BBC for the critically acclaimed drama "Hustle" and the network's first dramatic pilot, "Mad Men," produced and written by Matthew Weiner (The Sopranos) and set in advertising world of the 1960s.

AMC's commitment to original programming garnered record ratings growth for 2005 leading to the best year ever in the history of the network. 2005 ranked as the network's strongest year in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

Western-themed programming has proved to be successful for AMC. The network's exclusive licensing agreement with Paramount Pictures in 2005 provided the network with 32 of John Wayne's greatest films, including the world premiere of the fully restored, digitally remastered High and the Mighty and Island in the Sky. The premieres of these movies, as well as the premiere of the 20th Anniversary of Clint Eastwood's Pale Rider, ranked among AMC's top ten highest rated telecasts ever.

AMC has also aired a number of successful stunts including: 'Best of the West' in June 05, 'Christmas with the Duke' in December 05; and 'Make My Sunday' and 'Make My Saturday' in February 06 and May 06, all of which delivered successful ratings for the network. Ten of AMC's top 25 telecasts ever are Westerns.

**Source: Nielsen Media Research. 2006 (12/26/05-6/26/06) Rank based on HH delivery (000), A2+ delivery (000) among all individual telecasts on all measured cable networks (ad-supported, pay and other). 1/2/95-6/26/06 rank based on HH delivery (000) among all individual movie telecasts on all cable networks (ad-supported, pay and other).

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 88,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service - Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [june 2006]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)
· HUSTLE (AMC)
· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





[09/10/26 - 01:01 PM]
Video: NBC Debuts Official Promo & Highlights Key Art for "One Chicago"
The franchise follows the professional and personal lives of first responders and public service workers who lays themselves on the line to save and protect the citizens of the Windy City.

[09/10/26 - 01:00 PM]
CBS Announces 2026 Premiere Dates and Milestones for the #1 Daytime Lineup
The network has held its spot as the highest-rated network in daytime for 40 consecutive seasons.

[09/10/26 - 12:03 PM]
Get Unprecedented Access Inside Las Vegas' Golden Nugget Casino in "Secret Life of a Vegas Casino" - Premieres Tuesday, September 29 on Discovery Channel
Just off the chaos of busy Fremont Street, cameras capture the real-life and often shocking moments that unfold around the clock: unruly guests, high-pressure special events and the relentless efforts required to keep thousands of people safe and entertained each day.

[09/10/26 - 11:06 AM]
Video: Tubi Drops Official Trailer for New Original Horror-Comedy Film "Buzzkill"
When a group of sorority sisters find themselves trapped with a vengeful killer, party-girl Nora (Siena Agudong) knows that the drunker she gets, the more her tipsy memories start revealing clues about who's murdering her friends.

[09/10/26 - 11:06 AM]
Ovation TV to Debut the U.S. Premiere of "Murdoch Mysteries" Season 20 on October 5
Set in Toronto at the dawn of the 20th century, the one-hour drama series explores the intriguing world of William Murdoch (Yannick Bisson), a methodical and dashing detective who pioneers innovative forensic techniques to solve some of the city's most gruesome murders.

[09/10/26 - 11:02 AM]
Wisconsin-Notre Dame on NBC & Peacock Is NBC Sports' Third-Most Watched Notre Dame Football Game Since 2005, Averaging 8.1 Million Viewers
The audience for the No. 4 Fighting Irish's 41-13 victory peaked at 9.7 million viewers in the second quarter (9:15-9:30 p.m. ET) as Notre Dame led 13-10.

[09/10/26 - 11:01 AM]
Video: "Prison Break: Black Creek" - Now in Production - Hulu
Welcome to Black Creek Penitentiary.

[09/10/26 - 11:01 AM]
HBO to Debut the Tony and Olivier Award-Winning Play "Oh, Mary!" in 2027
Cole Escola, Giles Terera, Bianca Leigh, Tony Macht and Michael Urie will star in the filmed adaptation.

[09/10/26 - 11:00 AM]
E!'s New Gilded Pleasure Is Here! "The Golden Life" Premieres Tuesday, October 20 at 10 PM ET/PT
Kelly Bensimon, Countess Luann De Lesseps, Dorinda Medley, Sonja Morgan, and Ramona Singer are bringing decades of friendship and feuds to sunny Palm Beach, FL, for a new start in the Sunshine State.

[09/10/26 - 10:31 AM]
Karen Kingsbury's "The Christmas Ring" to Premiere as Part of Great American Christmas 2026
Jana Kramer, Ben Hollingsworth, Kelsey Grammer, Megan Ashley Brown, and Jessie James Decker star in the project, which is based on the 2025 book of the same name.

[09/10/26 - 10:00 AM]
Video: Peacock Debuts Teaser, Key Art & First Look Images for "The Good Daughter"
Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the project, premiering November 12.

[09/10/26 - 10:00 AM]
Snoop Dogg to Host the "2026 MTV Video Music Awards" ("VMAs") Sunday, Sept. 27 on CBS
Snoop Dogg is a 13-time "VMAs" nominee, having won three awards.

[09/10/26 - 09:56 AM]
OWN's Hit Dating Series "Ready to Love" Heads to Chicago for an All-New Season Premiering Friday, October 2
The series follows a vibrant group of successful Black singles in their 30s and 40s as they navigate the excitement, challenges, and unexpected twists of finding lasting love in the Windy City.

[09/10/26 - 09:31 AM]
Sam Morril Returns to Netflix with a New One-Hour Stand-Up Special, "Incorrect"
The special premieres globally on September 29.

[09/10/26 - 09:09 AM]
Women's Flyweight Championship Headlines First-Ever UFC Main Card to Air Live on Both CBS and Paramount+
UFC 332: Silva vs. Wang takes place Saturday, October 3 at the Delta Center and for the first time, the entire main card will air on both CBS and Paramount+, beginning at a special start time of 8 p.m. ET / 5 p.m. PT.