or


[07/18/06 - 12:00 AM]
CBS Hatches First of Its Kind "Egg-Vertising" Campaign for New Fall Shows

[via press release from CBS]

CBS HATCHES FIRST OF ITS KIND "EGG-VERTISING" CAMPAIGN FOR NEW FALL SHOWS

Network to Be the Exclusive Provider of Primetime Slogans on 35 Million Laser Coded Eggs Marked by EggFusion

CBS to Underwrite Service for Consumers that Includes Expiration Dates on Eggs

In a first of its advertising kind, the CBS Marketing Group has hatched an exclusive partnership with EggFusion to promote its shows this fall by inscribing Network logos and slogans on laser coded eggs. Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.

In partnership with EggFusion, CBS will underwrite the USDA accepted solution for applying permanent, tamperproof Freshness and Traceability Codes on eggs. Freshness and Traceability Coding enables a consumer to feel more confident in the freshness of the eggs they are purchasing.

"We're egg-cited about this egg-clusive opportunity," quipped George Schweitzer, President of the CBS Marketing Group. "We're always looking for distinct advertising opportunities that will make our programming stand out to potential viewers in unique places. We recognize that viewers have busy lives and with "egg-vertising" we have found a great way to reach them out of their homes and in their daily lives, but in a way that also brings the message back into their home�and literally onto the kitchen table."

"For five years, EggFusion has worked tirelessly to create the technology needed to enable every egg in America to be marked with freshness and traceability coding," said Bradley Parker, Founder & Chairman, EggFusion. "The tamperproof code empowers consumers with information they can use immediately to feel more confident in the freshness of the eggs they buy. Research and consumer reaction has confirmed that once a person sees the code and visits MyFreshEgg.com to learn about the egg's history, they recognize the value of the service we provide. EggFusion is thrilled to have CBS as the charter sponsor supporting freshness and traceability coding."

The following series logos and slogans will be featured on over 35 million EggFusion eggs:

CBS Mondays Funny Side Up

CBS Mondays Leave the Yolks to Us

CBS Mondays Shelling Out Laughs

CBS Mondays Make 'em Go Over Easy

CSI: Crack the Case on CBS

THE AMAZING RACE Scramble to Win on CBS

HOW I MET YOUR MOTHER Find Your Chick on CBS

THE CLASS New Grade-A CBS Comedy

SMITH Professional Poachers

SHARK Hard-Boiled Drama

JERICHO Unbeatable Television

In addition to the slogans above, eggs will also feature series logos along with tune-in information.

With the announcement of the EggFusion partnership, CBS further extends its Outernet strategy -- the Network's catch phrase for its current marketing campaign to reach viewers outside their homes as they go about their daily lives. Additional CBS Outernet initiatives include partnerships with American Airlines, Royal Caribbean Cruise Ships, SignStorey Inc. and Aquacell Water Coolers, among others.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is based in Deerfield, Illinois, with a Client Solutions Center located in Boulder, Colorado. For more information, visit EggFusion on the web at www.eggfusion.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JERICHO (CBS)
· SHARK (CBS)
· SMITH (CBS)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.