or


[07/27/06 - 12:00 AM]
Buick Partners with USA Network to Integrate the Lucerne Into the Emmy-Winning Hit Series "Monk"

[via press release from USA]

BUICK PARTNERS WITH USA NETWORK TO INTEGRATE THE LUCERNE INTO THE EMMY-WINNING HIT SERIES "MONK"

NEW YORK -- July 26, 2006 -- USA Network announced today a sponsorship agreement with Buick to receive enhancing integration of their all-new 2006 Lucerne sedan in select episodes of the critically acclaimed original series MONK, starring Emmy�, Golden Globe� and SAG award winner Tony Shalhoub. The announcement was made by Chris McCumber, USA's senior vice president, marketing & brand strategy.

"We're thrilled to be partnering with a world-class brand like Buick," said McCumber "Buick's innovative campaign of 'Beyond Precision' and the attention to detail in the all-new Lucerne, perfectly aligns with the discerning and precise skills of Adrian Monk."

MONK premiered season five with all-new episodes on USA Network on Friday, July 7 in its NEW timeslot at 9:00 PM ET/PT. MONK remains one of the highest-rated original scripted series in basic cable history.

The first of the episodes in which the Buick Lucerne (which will air Friday, August 4) will be integrated involves a plotline where a real estate agent played by the Emmy-nominated Sharon Lawrence ("Desperate Housewives," "NYPD Blue"), who is fanatical about her car, hiring Adrian Monk (Shalhoub) to investigate a slight scratch on her beloved Buick. A subsequent episode featuring the Lucerne will debut mid-season in January 2007 when Natalie (Traylor Howard) starts driving a Buick Lucerne.

On the digital front, Buick will be the exclusive sponsor of the official MONK site at MONK.USANETWORK.COM. The Buick Lucerne will be fully integrated into one level of the popular "Monk's Mind Game," which challenges fans to re-evaluate the depths of their Monkish disposition. The sponsorship also highlights the on-air integration of the Lucerne through customized content and video.

MONK also stars Traylor Howard ("Two Guys and a Girl," "Me, Myself and Irene"), Ted Levine ("Heat," "Moby Dick") and Jason Gray-Stanford ("Taken," "A Beautiful Mind"). MONK is executive produced by David Hoberman, Andy Breckman, Tony Shalhoub and Randy Zisk. MONK is from NBC Universal Television Studio in association with Mandeville Films and Touchstone Television.

For photos of the season four of MONK, as well as all USA Network projects, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2006]  
S
M
T
W
T
F
S
      


· DESPERATE HOUSEWIVES (ABC)
· MONK (USA)
· NYPD BLUE (ABC)
· STEVEN SPIELBERG PRESENTS: TAKEN (SYFY)
· TWO GUYS AND A GIRL (ABC)





[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 11:53 PM]
Development Update: Friday, March 24
Updates include: Dave Erickson to exit AMC's "Fear the Walking Dead"; Sharon Lawrence cast in "Me, Myself & I" at CBS; and Cher bows out of Lifetime's "Flint" docudrama.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.