or


[08/07/06 - 12:00 AM]
ABC Television Network Chooses Arenas as Hispanic Marketing Agency of Record

[via press release from ABC]

ABC TELEVISION NETWORK CHOOSES ARENAS AS HISPANIC MARKETING AGENCY OF RECORD

ARENAS TO MARKET �UGLY BETTY� AND �DESPERATE HOUSEWIVES� TO THE GROWING U.S. HISPANIC MARKET

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime�s �Ugly Betty� and �Desperate Housewives.� �Bringing Arenas on board, a recognized leader in the field of Hispanic marketing, is an integral part of our strategy to reach the estimated 44.1 million Hispanics in the United States, most of which are bilingual and bicultural,� said Marla Provencio. �Adding Arenas to our cache strengthens our brand identity in the Hispanic community.�

�ABC programming is full of diverse casts that are both relevant and appealing to the Hispanic market,� added Michael Benson. Specifically targeting this powerful segment of the population makes good business sense and also reflects ABC�s commitment to connecting with our consumers in ways that are organic and meaningful.�

�We commend the ABC Television Network executives, in their efforts to expand their audience base, for having the vision to aggressively target the U.S. Hispanic market. I�d like to personally thank ABC for their faith in Arenas to deliver more bilingual and monolingual English Hispanic viewers to their shows. I also feel that in winning this account it is a testament to the high caliber of professionals that make up the Arenas team,� said Santiago Pozo, CEO of Arenas.

�The team and I look forward to this incredible partnership and opportunity with ABC,� added Elizabeth Barrutia, executive vice president of Marketing and Media for Arenas, who lead the Arenas team in their presentation to ABC.

Based in Beverly Hills, and started 18 years ago by CEO Santiago Pozo, Arenas has the distinction of being the oldest Hispanic marketing agency in entertainment. Their client roster has included studios Disney, Universal, Paramount, Warner Bros., DreamWorks and MGM, as well as Universal Home Entertainment, Buena Vista Home Entertainment, PBS and Universal Studios Hollywood.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� �Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About Arenas:

Arenas Entertainment, a diversified entertainment and media company founded in 1988, is the leading Hispanic marketing company in the entertainment industry, having marketed over 250 films for major motion picture studio clients. With a unique team of experienced bilingual and bicultural executives, Arenas creates tailored Latino marketing campaigns through marketing strategy, creative advertising, media planning, media buying, research, publicity and promotional efforts.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)





[09/25/17 - 12:06 PM]
Live Musical Production of Tony Award-, Grammy Award- and Pulitzer Prize-Winning Musical "Rent" to Air Sunday, January 27, 2019, on FOX
After winning four Tony Awards and the Pulitzer Prize, writer/composer Jonathan Larson's tour de force celebrates its 20th anniversary this year, as it continues to offer an inspiring message of hope and friendship.

[09/25/17 - 12:05 PM]
Emmy(R)-Nominated Sketch Comedy Series "Tracey Ullman's Show" Returns for Second Season Oct. 20 on HBO
Over the course of the new season, Ullman uses her signature brand of sharp satire to shape-shift into a range of public figures and offbeat original characters.

[09/25/17 - 11:10 AM]
Freeform Orders a Pilot Spinoff "Pretty Little Liars: The Perfectionists," From Warner Horizon Scripted Television
Sasha Pieterse and Janel Parrish will reprise their roles from the parent series.

[09/25/17 - 11:06 AM]
History(R)'s New Scripted Drama Series "Knightfall" Delving Into the Mysterious World of the Knights Templar Premieres Wednesday, December 6 at 10 PM ET/PT
"Knightfall" begins after the fall of the city of Acre, the Templar's last stronghold in the Holy Land, where the Holy Grail is lost.

[09/25/17 - 10:30 AM]
Contractor Mike Holmes and His Family Help Homeowners on New DIY Network Series "Holmes: Next Generation"
The six-episode series is scheduled to premiere in March 2018.

[09/25/17 - 10:03 AM]
"The Newspaperman: The Life and Times of Ben Bradlee," An Intimate Documentary Portrait, Debuts Dec. 4 on HBO
Washington Post executive editor Ben Bradlee was largely credited with taking down President Richard Nixon in 1974 after the Post broke the Watergate story, exposing the largest political scandal in American history.

[09/25/17 - 10:01 AM]
Sanaa Lathan Joins Showtime(R) Drama Series "The Affair"
She'll recur as Jenelle, the tough-as-nails principal of the charter school where Noah (Dominic West) teaches, who intrigues him.

[09/25/17 - 09:51 AM]
FX+ Expands Content and Launches on Cox
FX+, a new commercial-free service featuring all seasons of almost every current and library title of FX original series, has added all seasons of 15 additional FX original series.

[09/25/17 - 09:31 AM]
Nickelodeon's Brand-New "SpongeBob SquarePants" Halloween Stop-Motion Animation Special: "The Legend of Boo-kini Bottom" Premieres Friday, Oct. 13, at 7:00 P.M. (ET/PT)
The special tells the story of the Flying Dutchman (Brian Doyle-Murray) coming to Bikini Bottom to make sure everyone in town is scared - especially SpongeBob, who seems to be unflappable in his belief that spooky things are actually funny.

[09/25/17 - 08:32 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Competition
The Peacock once again leads the night in total viewers and adults 18-49.

[09/25/17 - 08:11 AM]
Paramount Network Announces Launch Date and Logo
The network will officially debut on Thursday, January 18 at 9:00/8:00c with a live one-hour episode of "Lip Sync Battle" emanating from the Paramount lot in Hollywood.

[09/25/17 - 08:03 AM]
SundanceTV Starts Production on the Third Season of Its Critically-Acclaimed Series "Hap and Leonard"
The six-part drama, returning to SundanceTV in early 2018, takes inspiration from "The Two-Bear Mambo," the third installment of Joe R. Lansdale's popular book series.

[09/25/17 - 07:34 AM]
Video: Netflix Debuts New Trailer for the Film "First They Killed My Father"
Directed by Angelina Jolie, the film is the adaptation of Cambodian author and human rights activist Loung Ung's gripping memoir of surviving the deadly Khmer Rouge regime from 1975 to 1978.

[09/25/17 - 07:25 AM]
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.

[09/25/17 - 06:03 AM]
Renowned Television Creators Amy Sherman-Palladino and Daniel Palladino Sign Multi-Year Overall Deal with Amazon Studios
Sherman-Palladino and Palladino will develop television projects that will add to their unprecedented two-season greenlight of upcoming Amazon Original Series "The Marvelous Mrs. Maisel," which debuts this fall on Prime Video.