or


[08/07/06 - 12:00 AM]
ABC Television Network Chooses Arenas as Hispanic Marketing Agency of Record

[via press release from ABC]

ABC TELEVISION NETWORK CHOOSES ARENAS AS HISPANIC MARKETING AGENCY OF RECORD

ARENAS TO MARKET �UGLY BETTY� AND �DESPERATE HOUSEWIVES� TO THE GROWING U.S. HISPANIC MARKET

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime�s �Ugly Betty� and �Desperate Housewives.� �Bringing Arenas on board, a recognized leader in the field of Hispanic marketing, is an integral part of our strategy to reach the estimated 44.1 million Hispanics in the United States, most of which are bilingual and bicultural,� said Marla Provencio. �Adding Arenas to our cache strengthens our brand identity in the Hispanic community.�

�ABC programming is full of diverse casts that are both relevant and appealing to the Hispanic market,� added Michael Benson. Specifically targeting this powerful segment of the population makes good business sense and also reflects ABC�s commitment to connecting with our consumers in ways that are organic and meaningful.�

�We commend the ABC Television Network executives, in their efforts to expand their audience base, for having the vision to aggressively target the U.S. Hispanic market. I�d like to personally thank ABC for their faith in Arenas to deliver more bilingual and monolingual English Hispanic viewers to their shows. I also feel that in winning this account it is a testament to the high caliber of professionals that make up the Arenas team,� said Santiago Pozo, CEO of Arenas.

�The team and I look forward to this incredible partnership and opportunity with ABC,� added Elizabeth Barrutia, executive vice president of Marketing and Media for Arenas, who lead the Arenas team in their presentation to ABC.

Based in Beverly Hills, and started 18 years ago by CEO Santiago Pozo, Arenas has the distinction of being the oldest Hispanic marketing agency in entertainment. Their client roster has included studios Disney, Universal, Paramount, Warner Bros., DreamWorks and MGM, as well as Universal Home Entertainment, Buena Vista Home Entertainment, PBS and Universal Studios Hollywood.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� �Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About Arenas:

Arenas Entertainment, a diversified entertainment and media company founded in 1988, is the leading Hispanic marketing company in the entertainment industry, having marketed over 250 films for major motion picture studio clients. With a unique team of experienced bilingual and bicultural executives, Arenas creates tailored Latino marketing campaigns through marketing strategy, creative advertising, media planning, media buying, research, publicity and promotional efforts.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)











[08/27/14 - 09:13 AM]
"Mr. Pickles" and "Squidbillies" Dominate With an Animation Doubleheader!
Look for both series on Sunday nights beginning September 21 at 11:30/10:30c.

[08/27/14 - 09:04 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on Monday, October 6 at 10:00 P.M. ET/PT
Adding to the drama this season is a twist that will make finding the perfect match more challenging, as an eleventh girl will join the house as a double match for one of the guys.

[08/27/14 - 09:01 AM]
CBS Announces the 18 Castaways Competing on "Survivor"
The Emmy Award-winning series returns for its 29th season with a special 90-minute premiere, Wednesday, September 24 at 8:00/7:00c.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:31 AM]
El Rey Network and Mark Burnett's One Three Media Announce Production Start on "Lucha Underground"
The character-driven, freestyle wrestling series is set to debut Wednesday, October 8 at 8:00/7:00c.

[08/27/14 - 08:31 AM]
Bounce TV Announces Bounce TV Summer Music Festival 2014
Perennial R&B powerhouse Maze featuring Frankie Beverly and Grammy(R)-Award winning great Patti LaBelle will headline the 11-city tour which launches in Dallas on August 29.

[08/27/14 - 08:13 AM]
Relive the Craziest Moments in "Ink Master" History and Vote on the Most Insane Moment During "You Choose Live" Before Season Five Premiere
"You Choose Live" telecasts immediately before the season five premiere of "Ink Master," airing Tuesday, September 2.

[08/27/14 - 08:07 AM]
American Heroes Channel Presents World Television Premiere of Critically Acclaimed Documentary Film "The Hornet's Nest" on Thursday, September 11 at 9/8c
The film follows Emmy Award-winning journalists Mike Boettcher and his son, Carlos Boettcher, as they are embedded with U.S. forces fighting on the front lines in Afghanistan.

[08/27/14 - 08:04 AM]
Three Episodes of Cinemax Series "The Knick" to Be Presented on HBO on Labor Day
Following a hiatus this week, "The Knick" returns with new episodes on Friday, September 5 at 10:00/9:00c.

[08/27/14 - 06:04 AM]
Amazon to Debut Jill Soloway's Highly-Anticipated Dark Comedy "Transparent" on September 26 in the US and UK
Jeffrey Tambor, Judith Light, Gaby Hoffmann, Amy Landecker and Jay Duplass star in the 10-episode series.

[08/27/14 - 06:00 AM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Returns to ABC in January 2015
Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[08/26/14 - 03:03 PM]
Video: Two New Teasers for "American Horror Story: Freak Show"
Get your first taste of the franchise's newest installment, premiering Wednesday, October 8 at 10:00/9:00c on FX.

[08/26/14 - 02:26 PM]
2015 NBC Sports Group NASCAR Sprint Cup and Nationwide Series Schedules Announced
NBC's coverage of the 2015 NASCAR Sprint Cup Series begins Sunday, July 5 with flag-to-flag coverage from Daytona in primetime, while Nationwide Series coverage begins Saturday, July 4.