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[08/07/06 - 12:00 AM]
Bravo Inks First Mobile TV Deal with Amp'D and Launches "Bravo to Go" on Wednesday, August 9

[via press release from Bravo]

BRAVO INKS FIRST MOBILE TV DEAL WITH AMP'D AND LAUNCHES "BRAVO TO GO" ON WEDNESDAY, AUGUST 9

BRAVO INKS FIRST MOBILE TV DEAL WITH AMP'D AND LAUNCHES "BRAVO TO GO" ON WEDNESDAY, AUGUST 9

MARKS FIRST EVER NBCU MOBILE TV DEAL FOR AN ENTERTAINMENT CABLE NETWORK

BRAVO INKS FIRST MOBILE TV DEAL WITH AMP'D AND LAUNCHES "BRAVO TO GO" ON WEDNESDAY, AUGUST 9

MARKS FIRST EVER NBCU MOBILE TV DEAL FOR AN ENTERTAINMENT CABLE NETWORK

New York, August 7, 2006 - Bravo announces plans to launch "Bravo to Go," a service for mobile users featuring content from several of the network's hit series. The service launches on Wednesday, August 9 on Amp'd Mobile, the pioneer of fully integrated mobile entertainment. This marks the first ever NBCU mobile TV deal for an entertainment cable network. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Our audience has an investment in our shows, they are big consumers of media and extremely tech savvy," said Zalaznick. "'Bravo to Go' is the next step in expanding our outreach -- going beyond television, online, broadband, SMS text messaging and even Bravo's multiple WAP sites -- to further connect our viewers to their favorite Bravo shows."

Salil Dalvi, VP Digital Media, Wireless, NBCU said, "Bravo is playing a lead role in bringing NBCU's signature brands to mobile consumers. Whether it is a video, mobile web or ring tones, Bravo helps its audience stay connected to its breakthrough programming."

Amp'd mobile users can access "Bravo to Go" on their phones in the Entertainment section under "On Demand TV Clips." Content will be refreshed weekly and will consist of 1-3 minute clips from the network's most popular and critically-acclaimed shows, including:

"Project Runway" - Weekly episodic summaries of the Emmy-nominated hit series

"Queer Eye" - The Fab Five's Hip Tips from the Emmy-winning series

Everyone's favorite D-Lister Kathy Griffin - Excerpts from the Emmy-nominated series "Kathy Griffin: My Life on the D List" and her specials "Strong Black Woman" and "My Name is Not Nicole Kidman"

"Inside the Actors Studio" - Highlights from the 12-time-Emmy-nominated series featuring James Lipton's incisive interviews with Hollywood's most intriguing personalities, including Dave Chapelle, Hugh Laurie, Dustin Hoffman, and more.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.

About Bravo

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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· INSIDE THE ACTORS STUDIO (BRAVO)
· KATHY GRIFFIN: MY LIFE ON THE D-LIST (BRAVO)
· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)





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