or


[08/09/06 - 12:00 AM]
The CW Network Embarks on National "Mall Domination" Tour
[via press release from The CW]

THE CW NETWORK EMBARKS ON NATIONAL �MALL DOMINATION� TOUR

August 09, 2006

THE CW STARS AND THE INNOVATIVE, INTERACTIVE �CW LOUNGE� TRAVEL TO TWELVE MALLS IN MAJOR MARKETS

THE CW'S MASSIVE ADVERTISING CAMPAIGN TO FLOOD 35 WESTFIELD MALLS THROUGHOUT THE U.S. FROM AUGUST THROUGH THE CW'S FALL LAUNCH

August 9, 2006 (Burbank, CA) - The CW, America's new fifth broadcast network, will embark on a national �Mall Domination� tour, an extensive promotional initiative featuring the interactive CW Lounge, appearances by CW stars and a massive advertising campaign blanketing numerous malls in major markets around the country, raising awareness and generating buzz for the Network's debut this fall.

Each week beginning on August 12, The CW Lounge, an innovative, multi-media interactive experience, will travel to eleven Westfield Malls around the county, as well as the Grove in Los Angeles, introducing consumers to The CW shows and brand identity. Stars from The CW's hit series will visit each location, meeting their fans in The CW Lounge and signing autographs.

Inside the Lounge, consumers can create their own customized t-shirts emblazoned with the network slogan �Free to Be,� filling in the blank to express exactly what they're �Free to Be.� Photographers will be on hand at each CW Lounge location to take pictures of consumers and their friends, which could also appear in CW promotional spots that will air on the network.

In addition, each CW Lounge will be outfitted with laptops, where consumers can log on to www.cwtv.com and join the CW Lab Online Community, as well as plasma screen TVs, which will air footage from up-coming CW series.

The dates and locations where the The CW Lounge and stars will appear are:

New York: Westfield Sunrise/ Massapequa, NY (August 12-13): James Lafferty (�One Tree Hill�) and Bethany Joy Galeotti (�One Tree Hill�) to appear on August 13.

San Diego: Westfield UTC: (August 12-13): Jason Dohring (�Veronica Mars�), Percy Daggs III (�Veronica Mars�) and Tia Mowry (�The Game�) to appear on August 13.

New Jersey: Westfield Garden State Plaza/ Paramus, NJ (August 18-19): Lee Norris (�One Tree Hill�) and Danneel Harris (�One Tree Hill�) to appear on August 19.

Los Angeles: Westfield Century City/ Los Angeles, CA (August 19-20): Hilarie Burton (�One Tree Hill�), Jason Dohring (�Veronica Mars�) and Matt Czuchry (�Gilmore Girls�) scheduled to appear on August 19.

Washington DC: Westfield Wheaton/ Wheaton, MD (August 26-27)*

Santa Ana, CA: Westfield Main Place, Santa Ana, CA (August 26-27)*

Los Angeles: The Grove (August 30)* - in conjunction with �The CW Presents: Summer at the Grove,� the five-week concert series, which concludes on this night with a free performance by multi-platinum recording artist Jewel.

St. Louis: Westfield Chesterfield, Chesterfield, MO (September 2-3)*

San Jose: Westfield Valley Fair (September 2-3)*

Chicago: Westfield Old Orchard/ Skokie, IL (September 9-10)*

Seattle: Westfield South Center (September 9-10)*

*CW talent attending these locations to be announced.

Additionally, The CW will have a massive, on-going advertising presence in 35 Westfield Malls, including the eleven malls that will feature The CW Lounge, beginning in August and running through The CW's launch this September. The CW will make its debut on Wednesday, Sept. 20, with the seventh cycle premiere of �America's Next Top Model.�





  [august 2006]  
S
M
T
W
T
F
S
  


· GAME, THE (BET)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· VERONICA MARS (HULU)




[02/20/25 - 01:22 PM]
Lifetime Announces Two New Original Movies for This Spring
Look for "Taken at a Basketball Game," starring D.B. Woodside and Claire Qute, on March 15; followed by "Wife Stalker," starring Keshia Knight Pulliam, on March 29.
[02/20/25 - 01:01 PM]
Leighton Meester to Guest Star in "Nobody Wants This" Season 2
She'll be playing Kristen Bell's middle school nemesis who Joanne crosses paths with as an adult.
[02/20/25 - 12:30 PM]
Hulu Renews Hit Drama Series "Paradise," from Dan Fogelman and Starring Sterling K. Brown, for a Second Season
Following the season one finale on Hulu on March 4, "Paradise" will air a full first season run on ABC beginning Monday, April 7 at 10:00 p.m. ET/PT.
[02/20/25 - 12:00 PM]
Feature Documentary on Popular Dutch Actor Rutger Hauer "Like Tears in Rain" Makes Exclusive US Debut Thursday, March 13, 2025 on Viaplay
Through private, never-before-seen footage and candid interviews with family, friends and colleagues, his goddaughter Sanna Fabery de Jonge uncovers his intimate world in the revealing, acclaimed documentary.
[02/20/25 - 12:00 PM]
CBS Renews Nine Additional Series for the 2025-2026 Season
Additionally, the network has ordered two more seasons of hit comedy "Ghosts," taking the series through the 2026-2027 season.
[02/20/25 - 11:30 AM]
Presenters Announced for the 31st Annual Screen Actors Guild Awards
The only awards show for actors, by actors, the SAG Awards will feature a star-studded lineup of presenters, including Julia Louis-Dreyfus, who will present the SAG Life Achievement Award to two-time Academy Award-winning actor, producer, author, and activist, Jane Fonda.
[02/20/25 - 11:00 AM]
What's New on Max This March
This March, stream March Madness live from the opening tip-off of the First Four all the way to the Elite 8.

[02/20/25 - 11:00 AM]
Prime Video Unveils First-Look Images and Release Date for Devilish New Series "The Bondsman," Starring Kevin Bacon
All eight episodes will be available on April 3, exclusively on Prime Video in more than 240 countries and territories worldwide.
[02/20/25 - 10:11 AM]
Omar Sy to Star in a High-Octane Series Set in the "Extraction" Universe at Netflix
Executive produced by The Russo Brothers and Sam Hargrave, the series follows a mercenary as he navigates a dangerous mission to rescue hostages in Libya and finds himself trapped between warring factions and ruthless killers.
[02/20/25 - 10:01 AM]
Video: "The Righteous Gemstones" Season 4 - Official Trailer - Max
They're raising holy hell one last time.

[02/20/25 - 09:31 AM]
Video: "The Twister: Caught in the Storm" - Official Trailer - Netflix
In May 2011, a massive tornado ripped through Joplin, Missouri. With pulse-pounding firsthand footage, this documentary goes inside a deadly twister.
[02/20/25 - 09:07 AM]
Discovery Channel Renews Five Freshman Series
Set to return this year, "Expedition Files," "Hustlers Gamblers Crooks," "In the Eye of the Storm," "The Last Woodsmen" and "Mud Madness" were each top three cable series among Men 25-54 in their respective timeslots, excluding news and sports, and each reached at least 8.5 million viewers.

[02/20/25 - 09:03 AM]
NBC Orders Second Season of Its Hit Comedy Series "Happy's Place"
The pilot episode of "Happy's Place" is now up to 17.6 million viewers across all platforms, +338% from its initial airing on October 18.
[02/20/25 - 09:01 AM]
Date Announcement Hulu Original "Matteo Lane: The Al Dente Special"
Matteo Lane's comedy is like catching up with your old friend at brunch. In his latest special, he shares a glimpse into his travels, unique family background and friendships.
[02/20/25 - 09:01 AM]
Apple's New Sci-Fi Series "Murderbot" to Make Global Debut May 16, 2025
Based on Martha Wells' bestselling Hugo and Nebula Award-winning book series of the same name, "Murderbot" is a sci-fi thriller/comedy about a self-hacking security construct who is horrified by human emotion yet drawn to its vulnerable clients.