[08/15/06 - 12:00 AM]
USA Is Most Watched Cable Network for the Week

[via press release from USA]



NEW YORK, NY � August 15, 2006 � USA was the most watched network in basic cable prime during the seventh week of 3Q06 with total viewers (2.9 million) and also ranked #1 among P18-34 (0.5 million), P18-49 (1.3 million.)

USA's original series dominated their nights again, ranking #1 on Monday with WWE MONDAY NIGHT RAW, MONK and PSYCH easily winning Friday night, and THE 4400 and THE DEAD ZONE as the top two scripted series on Sunday.

� WWE MONDAY NIGHT RAW telecasts at 10p and 9p were the top two telecasts in basic cable prime on Monday among P18-49, and USA was the #1 network on Monday night among P18-34 (1.0 million), P18-49 (2.0 million), P25-54 (1.9 million), and total viewers (4.3 million).

� USA's MONK and PSYCH were the top two programs in basic cable prime on Friday, with MONK taking the #1 spot among households, P25-54, and total viewers, and PSYCH ranking #1 among P18-49. MONK and PSYCH were the only programs to average over two million viewers in the key P18-49 and P25-54 demos on Friday.

� USA was by far the #1 network for Friday night among households (3.5 rating), P18-49 (1.7 million), P25-54 (1.9 million), and total viewers (4.3 million). Ranking ahead of all broadcast and cable competition, USA was the #1 network in the Friday 9p time slot in four demos (P18-49, P25-54, F18-49, and F25-54).

� THE 4400 and THE DEAD ZONE ranked as the top two scripted series telecasts in prime on Sunday, with an average of 1.7 million and 1.5 million P25-54 respectively

USA Network surpassed its ratings for the same week last year (8/08-8/14/05) in all key demos, up 19% in households, up 8% in P18-34 delivery, up 12% in P18-49 delivery, up 18% in P25-54 delivery, and up 22% among total viewers (Live+SD vs. pre-DVR data).

* Please note: all data is Live+SD unless otherwise noted.

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [august 2006]  

· 4400, THE (USA)

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