or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)





[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 01:01 PM]
NBC Celebrates the Legacy of "Saturday Night Live" on Feb. 15 with the First-Ever "SNL" Telecast Airing at 11:30 p.m. ET/PT
Plus: an encore of the critically acclaimed documentary "Ladies & Gentlemen... 50 Years of SNL Music" will start the night at 8 p.m. ET/PT.

[02/07/25 - 01:00 PM]
Video: "Between Walls" - Official Trailer - Hulu
Marga (Aislinn Derbez) and Martín (Christian Vazquez) happen to meet on a dating app, unaware they are neighbors.

[02/07/25 - 12:01 PM]
NFL Slimetime Presents Nickelodeon's Game Changers: Brand-New Special for Kids & Families Debuts Wednesday, Feb. 26, at 8:00 P.M. (ET/PT) in Honor of Black History Month
Leading into the special, Nickelodeon will premiere a brand-new episode of Tyler Perry's Young Dylan titled "Red Tails," at 7:30 p.m. (ET/PT).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 10:04 AM]
All-New Season of "Naked and Afraid" Premieres on Sunday, March 9 at 8PM ET/PT on Discovery Channel
From the sweltering jungles in the Philippines to the rugged bluffs of the American Midwest, each episode of the new season presents unique environments, unprecedented obstacles and history-making duos as they are brought together with no water, no food and no clothes.

[02/07/25 - 10:02 AM]
FX's "English Teacher" Renewed for Season Two
The show's first season has received three Critics Choice Awards nominations, including Best Comedy Series, and four nominations for the Film Independent Spirit Awards, including Best New Scripted Series.

[02/07/25 - 09:32 AM]
Starz Partners with Verizon to Include 1 Year Subscription for Eligible Customers in New Home Internet Offer
This offer is for new customers in Philadelphia, Baltimore and Washington, DC markets who order Fios 1 Gig or 2 Gig Home Internet or for customers in the Atlanta market who order 5G Home Plus.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/07/25 - 09:01 AM]
Video: Trailer & Key Art Debut - "Chris Distefano: It's Just Unfortunate"
Chris Distefano is trying to be the best father he can be but nowadays, words speak louder than actions - so Chris is acting with the right intentions, but not always the right moves.

[02/07/25 - 09:00 AM]
Animated Academy Award Nominee "Flow" Begins Streaming Exclusively on Max February 14
A wondrous journey, through realms natural and mystical, "Flow" follows a courageous cat after his home is devastated by a great flood.

[02/07/25 - 09:00 AM]
Video: "Winner" - Official Trailer - Hulu
Based on the true story, the ambitious but eccentric Reality Winner (Emilia Jones) finds herself in the middle of a political scandal when she becomes a surprising NSA whistleblower.

[02/07/25 - 09:00 AM]
Video: Prime Video Orders New Unscripted High School Series "Sweethearts" and Releases Trailer
"Sweethearts" follows the lives of six teenage couples in Charleston, South Carolina, as they navigate the end of high school and their final summer together as a couple, before heading off to college.

[02/07/25 - 08:02 AM]
Lucy Lawless Returns for an All-New Season of Acorn TV's "My Life Is Murder"
Starring Lucy Lawless as the fearless and unapologetic investigator Alexa Crowe, each season sees her solving puzzling cases in Auckland, New Zealand with a little help from her witty friends.

[02/07/25 - 08:01 AM]
New Season, Fresh Rivalries - "Formula 1: Drive to Survive" Returns March 7
Drivers, managers and team owners live life in the fast lane - both on and off the track - during each cutthroat season of Formula 1 racing.