FOX TO STREAM NETWORK'S PROGRAMMING COMMERCIAL-FREE ACROSS DOZENS OF PORTALS INCLUDING FOX.COM, AOL.COM, GOOGLE, YAHOO!, MSN, TVGUIDE.COM AND IGN.COM BEGINNING TUESDAY, AUGUST 22
PRISON BREAK and VANISHED Available First
Fox Broadcasting Company will stream free episodes of select series on dozens of Internet portals and websites beginning Tuesday, Aug. 22, it was announced today by Chris Carlisle, Executive Vice President, Marketing for FOX.
In this unique marketing initiative, episodes of PRISON BREAK and VANISHED will be available at no charge and commercial-free to viewers across multiple portals and websites, including the network's own FOX.com as well as AOL.com, Google Video, Yahoo!, TVGuide.com and IGN.com, among others.
"To launch our two big thrillers - PRISON BREAK and VANISHED - both of which have continuing storylines, it is critical to get viewers invested out of the gate," said Carlisle. "Our strategy supplies as many opportunities as possible for viewers to sample the first few episodes across the Internet. Since the Internet is so communal, we also hope they will immediately buzz about them to their friends on-line."
More than 50 portals and websites will stream the first three episodes of PRISON BREAK and the first three episodes of VANISHED, which will be available online as early as the morning following their initial broadcasts on FOX. The episodes will be available for approximately one week - through 3:00 p.m. ET the afternoon of the next week's broadcast. PRISON BREAK and VANISHED premiered last night on FOX.
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2005-2006 season as the No. 1 network for the second consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 26, 2006 of approximately U.S. $57 billion and total annual revenues of approximately U.S. $25 billion. News Corporation is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.