or


[10/05/06 - 12:42 PM]
TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership
Five-part micro-series "Change of Plans" to premiere during "Castaway" broadcast this Friday with finale viewable online.

[via press release from TNT]

TNT and Innovative Brand Marketer Chase Develop First of Its Kind Partnership

TNT and Chase Present Change of Plans, a Mini-Drama to Premiere on TNT Oct. 6 during Network Premiere for Castaway and Finale on Online Destination TNT.tv

TNT Network Premiere Castaway Presented by Chase with Limited Commercial Breaks as First-Ever Nationally Exclusive TNT Movie Sponsorship

Change of Plans to Extend to Digital Extensions Following Premiere as Part of Chase Marketing Initiative

On Oct. 6, TNT and Chase [NYSE: JPM] will introduce a high-impact promotional partnership that reaches consumers nationwide with the premiere of Change of Plans, a TNT original mini-drama that embodies the marketing campaign of the new rewards credit card introduced by Chase, Chase Freedom; TNT�s first-ever nationally exclusive sponsorship around a limited-commercial movie presentation with the film Castaway; and an extensive consumer outreach campaign that extends both brands to digital platforms.

During the special TNT presentation of Castaway nationally sponsored by Chase and presented with limited commercial breaks on Oct. 6 at 8 p.m. (ET/PT), Change of Plans will premiere with an entertaining tale about Anne Smith, a young business woman and the choices she has to make. The engaging tale unfolds throughout four consecutive commercial breaks, with the fifth and final part airing only at TNT�s online destination, TNT.tv. Following the initial premiere, the compelling content piece will run full-length as part of Chase�s digital marketing campaign that will infiltrate top Internet destinations. The brand-focused partnership speaks to the forward-thinking style of Chase�s marketing team and TNT�s extensive promotional capabilities. Change of Plans will encore three different dates within Castaway following the initial premiere, and also include a consumer sweepstakes.

"Chase is a leader in progressive marketing and brand communication," said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. "Our brands came together with the same goal in mind, to develop an innovative way to entertain and engage viewers through a non-traditional marketing initiative. This partnership is an example of strong brands coming together and pushing the boundaries of marketing to reach today's consumers."

Change of Plans opens with Anna Smith, an overworked businesswoman looking to get her day-to-day responsibilities completed without her boss�s demands getting in the way of her job. When he requests for her to deliver him blueprints for his client meeting, Anna brings the viewer on an entertaining adventure that includes periodic daydreaming while she makes her way cross-town to him. When she arrives at the meeting, at the end of the fourth segment, the viewer is instructed to go to tnt.tv where they get to watch the conclusion to the mini-drama. During the final segment, Anna suddenly decides to make a change of plans and utilizes Chase Freedom during the scene.

When viewers go to TNT.tv to view the fifth and final part to the mini-drama, they will have the opportunity to enter the Change of Plans Sweepstakes. Between Oct. 6 and Oct. 20, viewers can enter the sweepstakes every time they view the ending to the adventure. In the flexible style of Chase Freedom, the grand prize winner will have their choice between four prizes, a cash prize or three different travel packages.

About JPMorgan Chase & Co.

Chase Card Services is part of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $1.3 trillion and operations in more than 50 countries. The company has more than 100 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at www.jpmorganchase.com.

About Turner Network Television (TNT) Turner Network Television (TNT), a division of Turner Broadcasting System, Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the blockbuster detective series The Closer, starring Emmy�, Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick, and next year�s eagerly anticipated television event The Company, executive-produced by Ridley Scott and starring Chris O�Donnell, Michael Keaton and Alfred Molina. TNT is also home to powerful one-hour dramas, such as Without a Trace, Law & Order, Las Vegas, Cold Case, ER, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [october 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/12/25 - 04:15 PM]
Prime Video Bookends the 2025 Holiday Season with Blockbuster NFL Matchups on Black Friday and Christmas Night
Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Wednesday, May 14.

[05/12/25 - 04:14 PM]
Prime Video Orders Series "Delphi" from Creed Universe, Michael B. Jordan's Outlier Society to Executive Produce
Marco Ramirez will serve as showrunner and executive producer.

[05/12/25 - 04:11 PM]
Prime Video Gives Two-Season Renewal to Global Hit Competition Series "Beast Games"
Just 25 days after its premiere, "Beast Games" quickly became Prime Video's most-watched unscripted show ever, amassing 50 million viewers.

[05/12/25 - 04:06 PM]
First Look at Highly Anticipated "Spider-Noir" Series Starring Nicolas Cage Revealed
The image showcases Nicolas Cage in the iconic suit.

[05/12/25 - 04:00 PM]
"Fallout" Renewed for Season Three Ahead of Season Two Premiere
The move comes ahead of the show's highly anticipated second season, which is set to premiere in December 2025.

[05/12/25 - 03:15 PM]
Prime Video Orders "Barbershop" Series Starring Jermaine Fowler, Written and Executive Produced by Marshall Todd
The television adaptation of the franchise revolves around Travis "Trav" Porter (Fowler), who endeavors to follow in the footsteps of his grandfather, a legendary barber at the iconic "Calvin's" barbershop in Chicago.

[05/12/25 - 03:00 PM]
Prime Video Greenlights Two New Sports Documentaries at Amazon Upfront Presentation
The offerings include a six-part series following six New York Jets players and their partners throughout the 2024-'25 regular season and a feature-length documentary about Hall of Fame wide receiver Terrell Owens.

[05/12/25 - 02:44 PM]
Prime Video Orders Docuseries Featuring Prominent Multi-Hyphenate Female CEOs as They Scale New Heights with Their Businesses
The series features Serena Williams, Thalia, Dee Ocleppo Hilfiger, Loren Ridinger, Winnie Harlow, Hannah Bronfman, and Isabela Rangel Grutman.

[05/12/25 - 02:29 PM]
WWE's Mike "The Miz" Mizanin to Host "American Gladiators" Reboot for Prime Video
The show returns with an exciting new take, and an All Star cast of Gladiators for the modern era.

[05/12/25 - 02:29 PM]
ABC News Is No. 1 Network Across Broadcast and Cable to Cover the Papal Conclave Announcement of Pope Leo XIV - Led by "World News Tonight" Anchor David Muir from the Vatican
ABC News outdelivered its closest competitor, FOX News, by +5% in Total Viewers, by +5% in Adults 25-54 and by +11% in Adults 18-49.

[05/12/25 - 02:24 PM]
FOX Sports Announces Two Premier College Football Matchups
Look for Ohio State to take on Texas in Week 1 and University of Michigan on Thanksgiving weekend.

[05/12/25 - 02:18 PM]
Apple TV+ Lands Jude Law and Andrew Garfield-Led Limited Series "Wild Things"
The eight-episode, hour-long series, tells the wild ride relationship tale of two of the greatest showman-magicians in history who, along with their white tigers, are tasked with turning Sin City into a family-friendly destination.

[05/12/25 - 02:15 PM]
The Academy of Country Music Awards Returns to Prime Video in 2026 with New Multi-Year Deal
The awards will be on the service for the next three years, taking the show through its 63rd ceremony in 2028.

[05/12/25 - 02:13 PM]
FOX Sports Secures Two New Exclusive Broadcast Windows for Supercharged 2025 NFL Season
Additional details, along with the network's complete schedule, will be revealed on Wednesday, May 14 at 8:00 PM ET as part of the league's official 2025 Schedule Release.

[05/12/25 - 01:40 PM]
Patrick Dempsey to Star in FOX Entertainment's Propulsive New Thriller, "Memory of a Killer"
He'll play Angelo Ledda, a hitman leading a dangerous double life, while hiding an even deadlier personal secret.