or


[10/09/06 - 09:59 AM]
CBS and Youtube Strike Strategic Content and Advertising Partnership
YouTube's new CBS Brand Channel will include daily contributions from both CBS Entertainment and Showtime.

[via press release from CBS]

CBS AND YOUTUBE STRIKE STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel

First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

NEW YORK, NY and SAN BRUNO, Calif. � October 09, 2006 � YouTube, Inc. and CBS Corporation (NYSE: CBS.A and CBS) have struck a strategic content and advertising partnership announced today by Leslie Moonves, President and CEO of CBS Corporation and Chad Hurley, CEO and Co-Founder of YouTube. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks, Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.

In addition, CBS is the first TV network to test YouTube's new advanced content identification architecture and reporting system which will allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content on YouTube. CBS will then have the opportunity to either remove it from the site or, at CBS's sole discretion, allow it to remain. If CBS allows the content to remain on the site, CBS will share in any revenue from advertising placed adjacent to the content.

"We're pleased to be the first network to strike a major content deal with what is clearly one of the fastest growing new media platforms out there," said Moonves. "This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way."

"We're excited to partner with CBS to bring their high-quality, entertaining content to our users. As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Hurley. "Today's agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies. By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining."

Under this agreement, CBS will also be providing the YouTube community with video content from CSTV. College sports fans can watch and share some of their favorite college athletics events on YouTube. Beyond highlights and footage from CSTV's network of more than 100 broadband channels of live college sports, the college sports leader will utilize its relationship with students at hundreds of universities to enable fans to upload their own content from tailgate parties, pep rallies and other campus events.

Content on YouTube's new CBS Brand Channel will include daily contributions from:

o CBS Entertainment; including short clips from top CBS programs including "Survivor," "CSI," and "The Late Show with Dave Letterman," as well as mini-previews and footage from its new fall lineup.

o CBS News; including short videos from "CBS Evening News with Katie Couric," "The Early Show," and "60 Minutes."

o CBS Sports; including analysis of college and professional sports, as well as programming from CSTV.

o Showtime Networks, including promotional video clips from its critically acclaimed original series including "Dexter," "Brotherhood" "Sleeper Cell and "The L Word."

About YouTube Brand Channels

YouTube Brand Channels provide an enhanced environment for media companies and advertisers to showcase their video content on YouTube with a look and feel that is consistent with their brand imagery. This new concept helps brands connect and engage with consumers in a unique and powerful way, around compelling, programmable video content. For more information on YouTube Brand Channels, please contact advertising@youtube.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW � a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.





  [october 2006]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· BROTHERHOOD (SHOWTIME)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEXTER (SHOWTIME)
· L WORD, THE (SHOWTIME)
· SLEEPER CELL (SHOWTIME)
· SURVIVOR (CBS)





[12/20/24 - 11:33 AM]
Season Finale of NBC Drama "Brilliant Minds" Will Now Air as a Special Event with Back-to-Back Episodes on Monday, Jan. 6
The original season finale date was a week later on January 13.

[12/20/24 - 11:04 AM]
ID's New Series "The Curious Case Of..." to Premiere with Explosive, Expanded Episode Focused on Former "Jackass" Star Bam Margera's Controversial Legal Guardianship
Featuring "The Curious Case of Natalia Grace" legal analyst Beth Karas, the series will dive into some of the most shocking true crime cases and unbelievable scandals.

[12/20/24 - 10:32 AM]
FOX Sports Films, SMAC Entertainment, BZ Entertainment and NFL Films Announce "The Madden Cruiser: A Bayou Adventure with Bill Belichick" Airing Super Bowl Sunday on FOX
The one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic "Madden Cruiser" bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana's football country with a host of special guests.

[12/20/24 - 10:02 AM]
Onyx Collective Presents Winter Premiere Dates and First Looks for Documentary Film "SLY LIVES! (aka The Burden of Black Genius)" and New Comedy Series "Deli Boys"
The former premieres Thursday, February 13 while the latter launches on Thursday, March 6.

[12/20/24 - 09:27 AM]
MTV's "Teen Mom" Celebrates Its Sweet 16 with a New Season of "Teen Mom: The Next Chapter" on Thursday, January 30th at 8PM ET/PT
The groundbreaking docu-series that has never shied away from authentic, unfiltered narratives will return for its milestone 16-year anniversary with Amber Portwood, Ashley Jones, Briana DeJesus, Catelynn Baltierra, Cheyenne Davis, Jade Cline, Leah Messer, Maci McKinney and Mackenzie McKee.

[12/20/24 - 09:01 AM]
Video: "Bandidos" Season 2 - Official Trailer - Netflix
Lilí and Miguel's peaceful escape is shattered when she's forced into a risky quest for the Tear of Fire diamond, risking everything to save her friends.

[12/20/24 - 08:31 AM]
Video: New Netflix Sports Promo Highlights Upcoming Sports Programming
Netflix continues to expand its sports slate, offering members a wide variety of sports programming across series, films and live events, including the recent record-breaking Mike Tyson vs Jake Paul fight and the upcoming NFL Games on Christmas Day and the debut of "WWE Raw" on Netflix next year.

[12/20/24 - 07:31 AM]
"Stranger Things 5" - That's a Wrap!
Production on the fifth and final season has officially wrapped, set to premiere in 2025.

[12/20/24 - 06:01 AM]
Netflix Secures U.S. Rights to the FIFA Women's World Cup 2027 and 2031
The agreement covers all languages, with studio shows and top-tier talent planned with a dual telecast for both English and Spanish language broadcasts in the U.S.

[12/20/24 - 02:01 AM]
Video: "Lisabi: A Legend Is Born" - Official Trailer - Netflix
The epic tale of the birth and rise of legendary folk hero Lísàbí Agbongbo-Akala, destined to save the Egba people in the face of a treacherous leader.

[12/20/24 - 01:01 AM]
Video: "Love Is Blind: Germany" - Official Trailer - Netflix
The experiment comes to Germany as local singles seek true love and a commitment that lasts a lifetime, all before meeting each other face-to-face.

[12/19/24 - 08:01 PM]
Video: "Incognito" - Official Trailer - Netflix
The mission? Lock target and finish the job.

[12/19/24 - 01:33 PM]
HBO Original Film "For Love or Country: The Arturo Sandoval Story" to Debut on Max Friday, December 20
In celebration of the Kennedy Center honoring Arturo Sandoval and prior to this Sunday's airing of the ceremony, Max will be bringing the 2000 multiple Emmy-nominated HBO original film to Max for the first time.

[12/19/24 - 01:01 PM]
The Holiday Cheer Will Be in Houston as Pentatonix Performs the National Anthem During NFL Christmas Gameday on Netflix
Plus: The Steelers will honor the U.S. armed forces with a special National Anthem performance by Voices of Service.

[12/19/24 - 12:59 PM]
HBO Renews "Dune: Prophecy" for a Second Season
Across Max territories, the first episode has amassed approximately 15 million viewers.