or


[10/09/06 - 09:59 AM]
CBS and Youtube Strike Strategic Content and Advertising Partnership
YouTube's new CBS Brand Channel will include daily contributions from both CBS Entertainment and Showtime.

[via press release from CBS]

CBS AND YOUTUBE STRIKE STRATEGIC CONTENT AND ADVERTISING PARTNERSHIP

CBS to Distribute Daily Sports, News and Entertainment Programming through New Brand Channel

First TV Network to Test YouTube Content Identification Architecture To Connect and Engage with Viewers

NEW YORK, NY and SAN BRUNO, Calif. � October 09, 2006 � YouTube, Inc. and CBS Corporation (NYSE: CBS.A and CBS) have struck a strategic content and advertising partnership announced today by Leslie Moonves, President and CEO of CBS Corporation and Chad Hurley, CEO and Co-Founder of YouTube. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks, Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.

In addition, CBS is the first TV network to test YouTube's new advanced content identification architecture and reporting system which will allow CBS to protect its intellectual property by identifying and locating copyrighted CBS content on YouTube. CBS will then have the opportunity to either remove it from the site or, at CBS's sole discretion, allow it to remain. If CBS allows the content to remain on the site, CBS will share in any revenue from advertising placed adjacent to the content.

"We're pleased to be the first network to strike a major content deal with what is clearly one of the fastest growing new media platforms out there," said Moonves. "This strategic partnership is a unique development in CBS's continuing initiative to monetize our industry-leading content across new distribution platforms. We're now able to offer select entertainment, news and sports programming to a new significant audience, get paid for it, and learn a few things along the way."

"We're excited to partner with CBS to bring their high-quality, entertaining content to our users. As the first major network to offer a daily delivery of informative and entertaining video clips, CBS will have the opportunity to reach YouTube's far-reaching and diverse community in a unique and powerful way," said Hurley. "Today's agreement demonstrates that YouTube has become a revenue-generating distribution channel for major networks and other media companies. By partnering with YouTube, media companies can now have a two-way dialogue with viewers who can provide feedback about what they find entertaining."

Under this agreement, CBS will also be providing the YouTube community with video content from CSTV. College sports fans can watch and share some of their favorite college athletics events on YouTube. Beyond highlights and footage from CSTV's network of more than 100 broadband channels of live college sports, the college sports leader will utilize its relationship with students at hundreds of universities to enable fans to upload their own content from tailgate parties, pep rallies and other campus events.

Content on YouTube's new CBS Brand Channel will include daily contributions from:

o CBS Entertainment; including short clips from top CBS programs including "Survivor," "CSI," and "The Late Show with Dave Letterman," as well as mini-previews and footage from its new fall lineup.

o CBS News; including short videos from "CBS Evening News with Katie Couric," "The Early Show," and "60 Minutes."

o CBS Sports; including analysis of college and professional sports, as well as programming from CSTV.

o Showtime Networks, including promotional video clips from its critically acclaimed original series including "Dexter," "Brotherhood" "Sleeper Cell and "The L Word."

About YouTube Brand Channels

YouTube Brand Channels provide an enhanced environment for media companies and advertisers to showcase their video content on YouTube with a look and feel that is consistent with their brand imagery. This new concept helps brands connect and engage with consumers in a unique and powerful way, around compelling, programmable video content. For more information on YouTube Brand Channels, please contact advertising@youtube.com.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW � a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.





  [october 2006]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· BROTHERHOOD (SHOWTIME)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DEXTER (SHOWTIME)
· L WORD, THE (SHOWTIME)
· SLEEPER CELL (SHOWTIME)
· SURVIVOR (CBS)





[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 05:01 PM]
Video: "Wall to Wall" - Official Trailer - Netflix
A man who poured his life savings into a new apartment discovers its walls are full of disturbing noises, hostile neighbors and unsettling secrets.

[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 01:30 PM]
"New Amsterdam" Creator David Schulner Joins Creative Team of New FOX Drama Series "Memory of a Killer" as an Executive Producer and Co-Showrunner
Schulner will be an executive producer of the series alongside Ed Whitmore, Tracey Malone, and Cathy Schulman.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.