[10/31/06 - 05:14 PM]
USA #1 for October
USA touts its "WWE Raw" performance as well as its off-network run of "House."

[via press release from USA]


NEW YORK - October 31, 2006 - USA was the #1 entertainment network in basic cable prime for the month of October 2006 with an average of 1.1 million in P25-54, 1.1 million in P18-49 and 0.5 million in P18-34.

USA's strong showing was highlighted by outstanding peformances from WWE MONDAY NIGHT RAW, the special WWE: RAW FAMILY REUNION and the acquired series HOUSE.

WWE MONDAY NIGHT RAW ranked as the #1 entertainment program in basic cable prime on Mondays in October 2006 among all key demos, with an average of 2.4 million in P18-49 and 2.2 million in P25-54. In addition, WWE MONDAY NIGHT RAW strength made USA the #1 entertainment network in basic cable prime on Monday nights among households, P18-34, P18-49, P25-54, and total viewers.

The WWE: RAW FAMILY REUNION special on 10/09/06 averaged 2.6 million in P18-49 and 2.3 million in P25-54 from 8p-11:06p, the best P18-49 delivery for USA in the 8p-11p time period since 10/03/05, the night of WWE's return to USA. In its regular 9p-11p time period, the WWE: RAW FAMILY REUNION averaged 2.8 million in P18-49 and 2.5 million in P25-54.

USA's HOUSE marathon on 10/29/06 averaged 1.8 million in P18-49 and 1.9 million in P25-54 from 8p-11p, giving USA its most watched Sunday night since 6/11/06 (Live+SD data). On the night of the HOUSE marathon, USA was the #1 network in basic cable prime among P25-54.

*Please note: all data is Live+SD unless otherwise noted.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 3Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [october 2006]  


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