or


[11/06/06 - 09:07 PM]
We TV Makes a Match with Original Series Cinematherapy
The network plans to create an integrated marketing opportunity within its "Cinematherapy" series for Match.com.

[via press release from WE: Women's Entertainment]

WE tv Makes a Match With Original Series Cinematherapy

Network Leverages Its Original Programming to Create Sponsorship Opportunity for Match.com

Initiative Includes Network Premiere of NEVER BEEN KISSED Starring Drew Barrymore

New York, NY - November 6, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that the network is leveraging its original programming to create an integrated marketing opportunity within its Cinematherapy series for Match.com, the world's number one dating and relationship company. The integrated marketing campaign was brokered by mediaHUB from Mullen, Match.com's media planning and buying agency. Today's announcement marks the sixth time Match.com has advertised on WE tv, with its first ad buy in August of 2004. This latest initiative falls in line with the network's overall ad sales strategy, which is to create branding opportunities for advertisers by leveraging its original programming slate, allotting for additional revenue streams.

"With WE tv's original programming slate, the network is able to leverage its series to not only create branding opportunities for advertisers but also to generate additional revenue streams for the network," said Arlene Manos, President of Rainbow National Network Advertising Sales. "Match.com's latest ad buy reinforces WE tv's value of providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Kristin Kelly, senior director of public relations for Match.com. "Our sponsorship with WE tv and its Cinematherapy original programming provides an effective and entertaining way for us to show consumers we understand about the complications of love and, most importantly, Match.com's commitment to making the search for love as simple as possible."

Cinematherapy is an original WE tv series that features Cinematherapist Chuck Nice as he conducts man on the street interviews that air around feature films on the network and in this case with the network premiere of Never Been Kissed (1999) starring Drew Barrymore. As a part of the sponsorship agreement, Match.com will receive product integration within Cinematherapy's as Nice speaks with single women about the challenges of dating. Match.com will also receive a custom vignette, giving viewers the top six tips for finding their match, branded banners, promotional spots and programming billboards. Online presence includes logo placement, website hyperlink on WE.tv, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is Match.com's sixth sponsorship with WE tv. Past sponsorships included Single in the City: South Beach, 3 Men & A Chick Flick: Honeymoon in Vegas, Kiss and Tell, The Things WE Do For Love movie marathon, and 3 Men & A Chick Flick: Dirty Dancing. Cinematherapy has been airing on WE tv since 2002 and past sponsors have included Nestle's Lean Cuisine, Ocean Spray, Garnier Fructis, TJ Maxx and Marshalls.

NEVER BEEN KISSED (1999) is a comedy starring Drew Barrymore as Josie Geller, a young copy editor who works for the Chicago Sun-Times and is assigned to go undercover at a local high school for her first story. Josie's high school years were filled with cruelty from other students, and for her assignment, Josie must gain the trust of the high school heart-throb and the pretty, popular girls. There is an attraction between Josie, who has never been involved in a romantic relationship, and her young English teacher, complicated by the fact that Josie's teacher believes her to be a 17 year-old student, and Josie struggles with dating and meeting the right person.

WE's programming strategy, which includes a substantial increase in originals, helped increase overall network ratings by 16% from 2005 to 2006 and we have continued to sustain and grow our ratings in the 3Q 2006. Over 90% of the top 10 rated telecasts in 3Q06 were WE tv originals during Prime M-Su 8p-11p (Bridezillas & Vietnam Nurses)

**Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05).

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 31 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/16/17 - 12:11 PM]
OWN Announces New Drama Series from Academy Award-Winning "Moonlight" Writer/Producer Tarell Alvin McCraney
Haunted by the death of his closest friend, and relied on by his hardworking mother to find a way out of poverty, a 14-year-old prodigy from the projects must choose between the streets that raised him or the higher education that may offer him a way out.

[08/16/17 - 11:44 AM]
Lifetime's Twisted Secrets September Features the Premieres of the Movies "Ten" Starring China Anne McClain, Vampire Flick "Drink, Slay, Love" from Producer Bella Thorne and "Sea Change" Based on the YA New York Times Bestseller
Based on the teen horror novel by Gretchen McNeil, "Ten" is the story of a weekend retreat gone wrong.

[08/16/17 - 11:41 AM]
Video: Watch the New Trailer for TNT's "Good Behavior"
The new season will premiere Sunday, October 15, now at the later time of 10:00/9:00c.

[08/16/17 - 10:09 AM]
TLC's "My Giant Life" Returns with a Brand-New Season of Tall Tales to Tell on Sunday, September 17th at 10/9c
Haleigh, Alicia Jay, Katja, Lindsay, Krista and Coco will take viewers inside their everyday lives as they deal with issues that far surpass height than ever before.

[08/16/17 - 10:05 AM]
Joy Nash Cast as Lead in AMC's Upcoming Series "Dietland"
Set against the backdrop of the beauty industry, this part-character drama and part-revenge fantasy explores society's obsession with weight loss and beauty in a bold, original and wickedly entertaining way.

[08/16/17 - 10:00 AM]
Carlton Cuse Signs Multiyear Pact with ABC Studios
Under the Genre Arts banner, Cuse will develop projects and collaborate with other writers to bring their visions to the screen under the new agreement.

[08/16/17 - 09:01 AM]
USA Network and Universal Cable Productions Confirm Spinoff Pilot Starring Gina Torres to Air in the Current Season of "Suits"
When Jessica Pearson is forced to enter the dirty world of Chicago politics, she must rely on her legal wits and valiant relationships from Pearson Specter Litt to navigate this unknown territory.

[08/16/17 - 08:23 AM]
An All-New Season of "Victoria" Premieres January 14, 2018 on "Masterpiece" on PBS
More than 16.2 million viewers tuned in for "Victoria's" premiere season, making it the highest-rated drama on PBS in 20 years - second only to "Downton Abbey."

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 01:43 PM]
Julian McMahon Joins Cast of Hulu Original Series, "Marvel's Runaways"
While his origins and ultimate intentions are unknown, McMahon will be a pivoltal player in the Runaways' rebellion against their parents.

[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.