or


[11/14/06 - 09:52 PM]
We TV Signs on Twentieth Century FOX and Regency Enterprises for Unwrapping Macys Marathon
The promotion includes a an exclusive sneak preview of "Deck the Halls," along with interviews with stars Danny DeVito and Mathew Broderick.

[via press release from WE: Women's Entertainment]

WE tv Signs on Twentieth Century Fox and Regency Enterprises for Unwrapping Macys Marathon

Viewers Will See a Sneak Peak Into The New Theatrical Release DECK THE HALLS Starring Danny DeVito, Mathew Broderick, Kristin Davis, and Kristin Chenoweth

New York, NY - November 14, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, Unwrapping Macys, a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC. As part of the ad buy, Twentieth Century Fox and Regency Enterprises will promote their upcoming theatrical release, DECK THE HALLS, where WE tv viewers will be offered an exclusive sneak preview of the film along with interviews with stars, Danny DeVito and Mathew Broderick.

"Twentieth Century Fox and Regency Enterprises's latest ad buy reinforces WE tv's value in providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President of Rainbow National Network Advertising Sales. "With the holiday season upon us, we look forward to offering our audience a sneak peak into Fox's new comedy DECK THE HALLS."

On Sunday, November 19th from 8:00 PM EST throughout midnight, WE tv will air an Unwrapping Macy's marathon where Fox Studios will promote their new theatrical release DECK THE HALLS, a film about two neighbors in a small New England town who collide when one decides to decorate his house for the holidays so brightly it can be seen from space. The movie, starring Mathew Broderick, Danny DeVito, Kristin Davis, and Kristin Chenoweth, arrives in theatres November 22nd.

As part of the sponsorship agreement, Twentieth Century Fox and Regency Enterprises will receive an integrated brand campaign that will include on-air and online presence. On-air will feature customized wraps, with interviews with the stars and branded billboards. WE tv has also created an integrated promotional spot highlighting exclusive sneak peek clips from DECK THE HALLS and from Unwrapping Macy's - both depicting the madness that goes into holiday planning. The promotional spot will drive tune-in, highlight common elements between the film and the series and tease to special DECK THE HALLS wraps that will air around the marathon. Online will further promote the movie release by featuring customized banners driving to clips of both the wraps and the trailer hosted on WE tv's broadband site.

Unwrapping Macy's is a half-hour series that follows real-life employees at the biggest department store in the nation, Macy's Herald Square in New York City, to see what goes on behind the scenes. From store publicists and security guards, to window dressers and balloon handlers it takes hundreds of dedicated individuals to make Macy's shine. Over eight episodes join WE tv and look beyond the windows, the parade, the star studded events and see what it really takes to make the doors to America's department store open every day. Viewers will also get a front row seat and get ready for Thanksgiving with an inside look at the preparations for Macy's Thanksgiving Day Parade during the mini-marathon of WE tv's original series. Unwrapping Macys premiered on WE tv in September of 2006 and is produced by True Entertainment.

Original programming has garnered record ratings success for WE tv. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
Tim Allen, Vincent D'Onofrio, Luke Grimes, Dax Shepard, Jessica Alba, Kurtwood Smith and Michelle Mylett make up the ensemble cast.

[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
Said event will stream live on Amazon Prime Video on New Year's Day, Monday, January 1, 2018 at 8:00am PT / 11:00am ET.

[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.

[11/21/17 - 09:07 AM]
"Ink Master: Angels" Soar Into a Second Season on Paramount Network
The second season of 10 hour-long episodes will debut on the Paramount Network in March 2018.

[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.