or


[11/15/06 - 09:18 PM]
We TV Signs on Twentieth Century FOX and Regency Enterprises for Unwrapping Macys Marathon
Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, "Unwrapping Macys," a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC.

[via press release from WE: Women's Entertainment]

WE tv Signs On Twentieth Century Fox and Regency Enterprises for Unwrapping Macys Marathon

Viewers Will See a Sneak Peak Into The New Theatrical Release DECK THE HALLS Starring Danny DeVito, Mathew Broderick, Kristin Davis, and Kristin Chenoweth

New York, NY - November 14, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Twentieth Century Fox and Regency Enterprises have signed on to advertise during WE tv's marathon of its new original series, Unwrapping Macys, a behind the scenes look at the nation's biggest department store - Macy's Herald Square in NYC. As part of the ad buy, Twentieth Century Fox and Regency Enterprises will promote their upcoming theatrical release, DECK THE HALLS, where WE tv viewers will be offered an exclusive sneak preview of the film along with interviews with stars, Danny DeVito and Mathew Broderick.

"Twentieth Century Fox and Regency Enterprises's latest ad buy reinforces WE tv's value in providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President of Rainbow National Network Advertising Sales. "With the holiday season upon us, we look forward to offering our audience a sneak peak into Fox's new comedy DECK THE HALLS."

On Sunday, November 19th from 8:00 PM EST throughout midnight, WE tv will air an Unwrapping Macy's marathon where Fox Studios will promote their new theatrical release DECK THE HALLS, a film about two neighbors in a small New England town who collide when one decides to decorate his house for the holidays so brightly it can be seen from space. The movie, starring Mathew Broderick, Danny DeVito, Kristin Davis, and Kristin Chenoweth, arrives in theatres November 22nd.

As part of the sponsorship agreement, Twentieth Century Fox and Regency Enterprises will receive an integrated brand campaign that will include on-air and online presence. On-air will feature customized wraps, with interviews with the stars and branded billboards. WE tv has also created an integrated promotional spot highlighting exclusive sneak peek clips from DECK THE HALLS and from Unwrapping Macy's - both depicting the madness that goes into holiday planning. The promotional spot will drive tune-in, highlight common elements between the film and the series and tease to special DECK THE HALLS wraps that will air around the marathon. Online will further promote the movie release by featuring customized banners driving to clips of both the wraps and the trailer hosted on WE tv's broadband site.

Unwrapping Macy's is a half-hour series that follows real-life employees at the biggest department store in the nation, Macy's Herald Square in New York City, to see what goes on behind the scenes. From store publicists and security guards, to window dressers and balloon handlers it takes hundreds of dedicated individuals to make Macy's shine. Over eight episodes join WE tv and look beyond the windows, the parade, the star studded events and see what it really takes to make the doors to America's department store open every day. Viewers will also get a front row seat and get ready for Thanksgiving with an inside look at the preparations for Macy's Thanksgiving Day Parade during the mini-marathon of WE tv's original series. Unwrapping Macys premiered on WE tv in September of 2006 and is produced by True Entertainment.

Original programming has garnered record ratings success for WE tv. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05)

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
He'll join the previously announced Cuba Gooding Jr. as O.J. Simpson and Sarah Paulson as Marcia Clark.

[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.