STEPHEN COLBERT TO ESTABLISH THE WORLD'S FIRST "STEPHEN COLBERT MUSEUM AND GIFT SHOP" IN ALABAMA'S COLBERT COUNTY

--------------------------------------------------------------------------------

Multi-Part Celebration To Air On "The Colbert Report" During The Week Of November 27 At 11:30 P.M. ET/PT

--------------------------------------------------------------------------------

NEW YORK, November 20, 2006 -- Stephen Colbert is giving back to The Nation. He's decided to help revitalize one of America's depressed communities by offering them the opportunity to house the "Stephen Colbert Museum and Gift Shop." This multi-part celebration will air on COMEDY CENTRAL's Emmy-nominated "The Colbert Report" during the week of November 27 at 11:30 p.m.

Stephen has chosen rural Tuscumbia (pop: 9,000) in Alabama's Colbert County as the location for the "Stephen Colbert Museum and Gift Shop." He is convinced that it will provide a "can't-miss" economic jolt for the community. The "Stephen Colbert Museum and Gift Shop" is the world's first museum entirely devoted to a celebration of Stephen Colbert. After all, since the county named itself after him (at least that's what Stephen thinks), it's the least he can do in return. Over the course of the week, "The Colbert Report" will feature exclusive behind-the-scenes segments detailing the challenges involved in opening this tribute to himself, as well as a look at his primary competition for the hearts and souls (and cash) of Colbert County which is Ivy Green, the birthplace of Tuscumbia native Helen Keller.

Repeat episodes air Monday-Thursday at 1:30 a.m., 8:30 a.m., 2:30 p.m. and 8:30 p.m. and Friday at 8:30 a.m., 2:30 p.m. and 8:30 p.m. (all times ET/PT). "The Colbert Report" regularly airs Monday-Thursday at 11:30 p.m. following "The Daily Show with Jon Stewart."

"The Colbert Report" is the first project developed under COMEDY CENTRAL's first-look agreement with Jon Stewart's Busboy Productions, Inc. The show is produced by Busboy in association with Spartina Productions, Inc. Stewart, Ben Karlin and Colbert serve as executive producers and Lou Wallach is executive in charge of production for COMEDY CENTRAL.