[12/04/06 - 10:26 AM]
Comedy Central(R) Dials Up the White House for New Animated Series Network Greenlights Amp'D Mobile Original "Lil' Bush: Resident of the United States"
The news marks the first time original mobile programming spawned a TV series.

[via press release from Comedy Central]



For The First Time Original Mobile Programming Migrates To Television


NEW YORK / LOS ANGELES, December 4, 2006 -- COMEDY CENTRAL and Amp'd Mobile today announced that the original animated mobile series "Lil' Bush: Resident of the United States" is making the leap from mobile to television. The new series, which will be co-produced by comedy writer/producer Donick Cary, COMEDY CENTRAL and Amp'd Mobile, is scheduled to launch in 2007 and marks the first time that original content created for the mobile space has crossed over to a linear channel.

Beginning next year, "Lil' Bush: Resident of the United States" will be a true multi-platform series. The show will air first on COMEDY CENTRAL and then it will return to Amp'd Mobile on COMEDY CENTRAL's mobile channel, where fans can also access phone wallpapers and unique character voicetones available for download only on Amp'd.

This landmark announcement and partnership between COMEDY CENTRAL and Amp'd Mobile redefines the traditional method by which creative artists and distribution channels collectively bring top programming to consumers and demonstrates how both COMEDY CENTRAL and Amp'd Mobile are trailblazers in the digital content arena. This deal further emphasizes COMEDY CENTRAL's commitment to creating multi-platform programming that reaches beyond the boundaries of television. With the launch of its original series on COMEDY CENTRAL, Amp'd Mobile entrenches itself as the premiere innovator in mobile entertainment with its finger on the pulse of the youth market.

"'Lil' Bush' is one of the most innovative projects we've seen and a welcome addition to COMEDY CENTRAL's line-up," said Lauren Corrao, executive vice president, original programming and development, COMEDY CENTRAL. "We are thrilled to partner with Amp'd Mobile on this exciting venture the first television series to be born out of an original mobile presentation. COMEDY CENTRAL is one of the leading networks in developing and producing original digital content and we will continue to delve further into this expanding medium to create multi-platform programming."

"COMEDY CENTRAL's pick-up of our first original project truly validates our commitment to quality content and we look forward to expanding our original programming lineup with the all-comedy network, Donick and other top Hollywood producers," said Seth Cummings, senior vice president of content development and programming for Amp'd Mobile. "Since our inception, we've been dedicated to executing our core competencies of being a mobile entertainment development studio and the leading broadband wireless provider for 18-35 customers."

"Whether on a cell phone or TV, some stories just demand to be told. The Bush family has been incredibly generous with their time in helping me to bring these powerfully moving stories to broadcast," said Donick Cary, series creator of "Lil' Bush."

"Lil' Bush: Resident of the United States" is an Amp'd Mobile exclusive animated series featuring Lil' George and his Lil' White House posse including Lil' Condi, Lil' Rummy and the unintelligible, foulmouthed wisecracker, Lil' Cheney. They're like the Lil' Rascals with access to the A-Bomb; getting into mischief, learning stuff, and squaring off with their many rivals like Lil' Kim Jong Il and Lil' Saddam Hussein.

Since its debut earlier this fall, "Lil' Bush" has rapidly gained momentum in the mobile and online space. Episodes from the series became the most viewed video content on Amp'd Mobile almost overnight and all episodes have remained atop the Amp'd video ratings since the series debut on September 1st. The series pilot was also rated the number one video viewed on Break.com throughout September.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.


COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 90 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL's press-only Web site at www.comedycentral.com/press.

  [december 2006]  


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