Breaking News - CBS Rolls a Lucky 13

[12/19/06 - 02:36 PM] CBS Rolls a Lucky 13 CBS spins the numbers for the week of December 11-17.

[via press release from CBS]
CBS ROLLS A LUCKY 13 Weekly Winning Streak in Viewers Grows to 13 In a Row CBS Is Also First in Adults 18-49 and Adults 25-54 For the Season, CBS Moves Into a First Place Tie In Adults 18-49 And Now Leads in All Key Measures CBS Has Seven of the Top 10 Programs in Viewers and Adults 18-49 CBS is First or Second on Every Night in Viewers, Adults 18-49 and Adults 25-54 "NCIS" Ranks Number One in Viewers For the First Time Ever "Two and a Half Men" and "The New Adventures of Old Christine" Deliver Best Demos Since October Over 16 Million Viewers Watch Yul Crowned the Ultimate Survivor Leading CBS to Its Highest Rated Sunday of the Season in Adults 18-49 CBS placed first in viewers for the 13th consecutive week (every week this season), first in adults 25-54 for the 12th time and first in adults 18-49 in a week that saw the Network climb into a season-to-date first place tie in adults 18-49, according to Nielsen Live Plus ratings for the week ending Dec. 17. CBS had seven of the week's top 10 most watched programs including NCIS which ranked #1 for the first time ever. The Network's other top 10 programs included SURVIVOR: COOK ISLANDS FINALE (#3), CRIMINAL MINDS (#5), CSI: MIAMI (#6), CSI: NY (#7), TWO AND A HALF MEN (#8) and CSI (#10). CBS also had seven of the top 10 program in adults 18-49 and placed first or second on every night last week in viewers, adults 18-49 and adults 25-54. For the week in viewers, CBS (12.27m) beat NBC (9.10m), ABC (7.35m) and FOX (7.23m). Season-to-dare in viewers CBS (12.84m) leads followed by ABC (11.14m), NBC (10.27m) and FOX (8.08m). For the week in key demographics, CBS was first in adults 25-54 for the 12th time in 13 weeks and first in adults 18-49. Season-to-date, CBS is first in adults 25-54 and tied with ABC for first in adults 18-49. For the week in households, CBS (7.7/13) had a +31% advantage over NBC (5.9/10), +64% over ABC (4.7/08) and +67% over FOX (4.6/08). Season-to-date in households, CBS is first (8.2/13), outpacing ABC by +14% (7.2/12), NBC by +24% (6.6/11) and FOX by +58% (5.2/08). CBS'S WEEKLY HIGHLIGHTS: ? NCIS was first in households (10.9/17), viewers (17.39m), adults 25-54 (5.7/15) and adults 18-49 (4.2/12). This matches NCIS's best delivery in adults 18-49 and matches the second best performance this season in adults 25-54. NCIS was the week's #1 program in viewers. ? TWO AND A HALF MEN won its time period in households (10.0/15), viewers (15.69m), adults 25-54 (6.2/14), adults 18-49 (5.1/13) and adults 18-34 (3.6/10). This is TWO AND A HALF MEN's best delivery in households and viewers since 11/13/06 and in adults 18-49 since 10/16/06. ? THE NEW ADVENTURES OF OLD CHRISTINE was first in households (7.8/12), viewers (11.96m), adults 25-54 (5.0/11) and adults 18-49 (4.1/10). This is THE NEW ADVENTURES OF OLD CHRISTINE's best delivery in adults 18-49 and adults 25-54 since 10/16/06. ? GHOST WHISPERER was first in households (6.1/11), viewers (9.66m), adults 25-54 (3.7/11) and adults 18-49 (2.9/10). GHOST WHISPERER has been first in its time period in adults 25-54 every week this season and first in adults 18-49 for eight of the last ten airings. ? CLOSE TO HOME was first in households (6.3/11), viewers (9.65m), adults 25-54 (3.3/09) and tied for first in adults 18-49 (2.5/08, with NBC). ? NUMB3RS was first in households (7.2/13), viewers (11.23m), adults 25-54 (4.2/12) and adults 18-49 (3.1/10). This is NUMB3RS best delivery in both adults 18-49 and adults 25-54 since November 10, 2006. -- Sunday, CBS was first in households (9.0/14), viewers (15.14m), adults 25-54 (6.0/14) and second behind NBC's football in adults 18-49 (4.8/12, -0.2 behind NBC). This is CBS's best Sunday delivery this season in adults 18-49 and matches the best delivery in adults 25-54 (with November 19, 2006, when the network had 22 minutes of Colts at Cowboys in primetime). ? SURVIVOR: COOK ISLANDS FINALE (S) was first from 8:00-10:00PM in viewers (16.42m), adults 25-54 (6.9/15), adults 18-49 (5.7/14) and tied for first in households (9.3/14, with NBC's football game). ? SURVIVOR: COOK ISLANDS THE REUNION (S) was second in households (8.0/13), viewers (13.53m), adults 25-54 (6.1/14, -0.1 behind NBC) and adults 18-49 (5.1/13) -- all behind NBC's football. Compared to the SURVIVOR: PANAMA EXILE ISLAND REUNION in May, SURVIVOR: COOK ISLANDS REUNION was up +21% in households, +11% in both adults 25-54 and adults 18-49. CBS top programs of the week: #1 NCIS (an average of 17.39m viewers), #3 SURVIVOR: COOK ISLANDS FINALE (S) (16.42m), #5 CRIMINAL MINDS (16.06m), #6 CSI: MIAMI (16.00m), #7 CSI: NY (15.83m), #8 TWO AND A HALF MEN (15.69m), #10 CSI: CRIME SCENE INVESTIGATION (R) (15.12m), #11 SURVIVOR COOK ISLANDS (14.55m), #12 60 MINUTES (14.18m), #14 THE UNIT (13.65m), #15 SURVIVOR: COOK ISLANDS REUNION (S) (13.53m), #16 THE NEW ADVENTURES OF OLD CHRISTINE (11.96m), #18 NUMB3RS (11.23m), #20 CRIMINAL MINDS TUESDAY SPECIAL (R) (S) (10.41m), #21 SHARK (R) (10.25m), #36 GHOST WHISPERER (9.66m), #27 CLOSE TO HOME (9.65m), #28 THE KING OF QUEENS SPECIAL (S) (9.04m) and #29 THE KING OF QUEENS (9.02m). Season (ending: 12/17/06) Rtg Sh Rtg Sh Chg 7.9 13 -3% 5.6 9 +5% 5.7 9 -18% 4.3 7 +7% (000) Chg 12,242 n.c. 8,329 +9% 8,665 -17% 6,737 +9% Rtg Sh Rtg Sh Chg 4.7 12 -2% 3.3 8 +12% 3.4 9 -18% 3.0 8 +3% Rtg Sh Rtg Sh Chg 3.7 10 n.c. 2.8 8 +14% 2.9 8 -14% 2.9 8 n.c. Rtg Sh Rtg Sh Chg 2.6 8 -4% 2.2 7 +23% 2.2 7 -9% 2.9 9 -3% REPORT (09/18/06-12/17/06) Rtg Sh Rtg Sh Chg 8.6 14 -5% 6.2 10 +6% 6.9 11 +4% 5.2 8 n.c. (000) Chg 13,374 -4% 9,338 +10% 10,801 +3% 8,144 -1% Rtg Sh Rtg Sh Chg 5.2 12 -6% 3.9 9 +10% 4.7 11 -4% 3.3 8 -3% Rtg Sh Rtg Sh Chg 4.1 11 -5% 3.2 9 +16% 4.0 11 -3% 3.2 9 -6% Rtg Sh Rtg Sh Chg 2.9 9 -7% 2.6 8 +19% 3.3 10 -3% 3.1 10 -10% of Ad Target" based on an Insight Express/Mediapost on-line survey conducted in Summer 2003. Sample consisted of over 1,000 Advertisers, Advertisers and Ad Agency execs directly involved in network television buying and planning processes. Ratings: PRIMETIME - WEEKLY RANK for Demographic: PER2+ for 12/11/06 - 12/17/06 Persons 2+ CBS 17,393 NBC 16,701 (S) CBS 16,416 FOX 16,125 CBS 16,061 CBS 15,995 CBS 15,830 CBS 15,690 Kansas City vs. San Diego NBC 15,256 (R) CBS 15,116 CBS 14,554 CBS 14,177 Santa Clause 2 (S) ABC 13,674 CBS 13,652 (S) CBS 13,532 CBS 11,959 NBC 11,730 CBS 11,230 Grinch Stole Christmas (S) ABC 10,959 (R)(S) CBS 10,410 Ratings: PRIMETIME - WEEKLY RANK for Demographic: A2554 for 12/11/06 - 12/17/06 Adults 25-54 FOX 7.2 (S) CBS 6.9 Kansas City vs. San Diego NBC 6.2 CBS 6.2 CBS 6.2 CBS 6.1 CBS 6.1 (S) CBS 6.1 CBS 5.9 CBS 5.7 NBC 5.4 NBC 5.3 (R) CBS 5.2 Santa Clause 2 (S) ABC 5.2 CBS 5.1 CBS 5.0 NBC 4.4 FOX 4.3 (R) ABC 4.2 CBS 4.2 Grinch Stole Christmas (S) ABC 4.2 Ratings: PRIMETIME - WEEKLY RANK for Demographic: A1849 for 12/11/06 - 12/17/06 Adults 18-49 FOX 6.5 Kansas City vs. San Diego NBC 5.8 (S) CBS 5.7 CBS 5.1 (S) CBS 5.1 CBS 5.0 CBS 4.9 CBS 4.9 NBC 4.8 CBS 4.7 Santa Clause 2 (S) ABC 4.6 NBC 4.6 FOX 4.5 FOX 4.4 (R) CBS 4.3 CBS 4.2 CBS 4.1 FOX 4.1 (R) FOX 4.0 Grinch Stole Christmas (S) ABC 3.9 NBC 3.9

[december 2006]
S	M	T	W	T	F	S
					1	2
3	4	5	6	7	8	9
10	11	12	13	14	15	16
17	18	19	20	21	22	23
24	25	26	27	28	29	30
31

· 60 MINUTES (CBS)
· CLOSE TO HOME (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· KING OF QUEENS, THE (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SHARK (CBS)
· SUNDAY NIGHT FOOTBALL (NBC)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)

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