or


[12/19/06 - 10:12 AM]
NBC Universal Interactive Television Has Ground-Breaking Year in 2006
The company's 40 iTV programs or events across 12 business units generated over 130 million web votes and SMS messages.

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL INTERACTIVE TELEVISION HAS GROUND-BREAKING YEAR IN 2006

NEW YORK � December 19, 2006 � The television networks of NBC Universal had a ground breaking year in interactive television, launching a total of 40 iTV programs or events across 12 business units, and generating over 130 million web votes and SMS messages. The wide variety of iTV features ranged from choosing the "Lucky Case" for the chance to win $10,000 on NBC's "Deal or No Deal" to single-screen synchronous interaction with Bravo's "Top Chef" to in-show text alerts from the characters of USA Network's "The 4400."

"We need to find ways to engage consumers like never before," said Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy. "These interactive applications give us insight into our viewers' behavior and offer them opportunities to connect with their favorite programming."

"ITV is a huge area of growth for the company," said Jon Dakss, Director, iTV Product Development, NBC Universal. "It has significantly changed television viewing habits, making it a much more hands-on experience. Viewers are clearly responding in record numbers, and we are excited to launch a number of new interactive features in the coming year."

This year, NBCU achieved several milestones in the iTV universe. The company launched seven single-screen iTV applications, more than any media company in the U.S., reaching millions of viewers. In addition, NBCU's interactive programs, like "Deal or No Deal" and Bravo's "Project Runway" received over 100 million web votes and 30 million SMS messages. In February, NBC became the first U.S. network to deploy the same single-screen iTV application to multiple digital platforms simultaneously during the 2006 Winter Olympics.

NBCU's success in the iTV space has translated into several landmark sponsorship opportunities. Bravo's "Top Chef" and Sears Kenmore PRO accomplished three firsts for a U.S. network program by deploying the first sponsored 1-screen enhanced TV element over a digital cable network, the first 1-screen enhanced TV element for a show across multiple digital cable systems simultaneously, and the first sponsored cross-carrier video message to a cell phone. In Bravo's first season of "Top Chef," single-screen interactivity that was made available to Time Warner Cable digital subscribers culminated in a peak of an impressive 30% viewer participation.

NBCU's iTV department is part of a new NBC Universal division known as the Technology Growth Center, which continues to grow as NBCU's digital efforts expand. The iTV team has made two new hires further bolstering its team. Andy Castin joins from ABC/Disney as a Senior iTV Technical Producer, working with NBC's Sports and News divisions. Elena Ritchie from Motricity (formerly GoldPocket Wireless) also joins the group as an iTV Technical Producer and will focus on iTV initiatives for NBC's entertainment properties.

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.





  [december 2006]  
S
M
T
W
T
F
S
     


· 4400, THE (USA)
· DEAL OR NO DEAL (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)





[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 11:53 PM]
Development Update: Friday, March 24
Updates include: Dave Erickson to exit AMC's "Fear the Walking Dead"; Sharon Lawrence cast in "Me, Myself & I" at CBS; and Cher bows out of Lifetime's "Flint" docudrama.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.