HALLMARK CHANNEL SURPASSES 75 MILLION SUBSCRIBER BENCHMARK

Hallmark Channel has surpassed the 75 million subscriber benchmark � a terrific accomplishment for the family-friendly network which celebrated its five-year anniversary in August, according to Nielsen Media Research�s January 2007 Universe Estimate (UE). The network posted an impressive increase of 739,000 subscriber homes month-to-month (Jan �07 vs. Dec �06).

Hallmark Channel added 4.34 million homes year-to-year (Jan �07 vs. Jan �06), and nearly 43 million subscribers since the channel�s launch in August �01. This increase gives the network the third largest subscriber increase among all Nielsen measured cable networks.

The network recently launched on Comcast Cable in Sacramento, Calif. and in Boston, including the New England area.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research: Nielsen People Meter Sample