 |
 |
[01/09/07 - 10:39 PM] BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions. |
|
| [via press release from BET] |
|
BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT
WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated
BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive
advertising campaign sure to draw viewers' attention to its historic debut
on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy
combines grassroots, off-air and on-air promotions designed to propel the
newly- acquired urban drama in attracting a new viewing audience and to
make it a top program favorite among current BET viewers.
"BET wanted to produce a unique promotional campaign that maintains the
authenticity of the show as well as exudes the 'rawness' that drew millions
of television viewers to its original home on HBO," stated Kelli Lawson,
Executive Vice President of Corporate Marketing. "We were able to
effectively do this through the successful execution of a combined
grassroots, off-air and on-air effort that innovatively touched on the
various urban themes related to the hit show."
BET Networks reached out to the top urban markets, including New York,
Chicago and Los Angeles with an expansive campaign effort that included
strategic radio advertising and promotions; outdoor and transit placement,
including wrapped transit buses, bus shelters, billboards and phone kiosks;
and interactive content placed on a variety of urban and
entertainment-based websites, including banners and polls. The cable
network also sponsored an exciting THE WIRE trivia contest where
participating radio stations gave local listeners clues to the location of
BET-branded crime scenes; and the first ten listeners who reported to each
crime scene to answer all trivia questions correctly would win a BET "The
Wire" gift pack and qualify to win a plasma television.
Coupled with the off-air effort is an innovative on-air campaign that
celebrates the arrival of the gritty crime drama coming to BET while
captivating viewers to the cable network's latest program offering. In
keeping with the gritty images characteristic of THE WIRE, the network
utilized original cast members to recreate the familiar look and feel of
the popular cable show projected in various 15-second and 30-second promos.
Each on-air promo plays on various dramatic themes, such as "Watch Your
Back!" where the original THE WIRE cast members are pictured telling BET
viewers that the word on the street is to tune in to the show in January or
watch your back. Another promo entitled "High Stakes" portrays an
underground poker game with high stakes to be won; as the camera pans on
each player as they bluff and posture with tensions running high, the scene
fades when an aerial shot suddenly reveals the message, "THE WIRE on BET --
tune in on January 9 at 9:00 p.m.".
About BET Networks
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is
the leading provider of media and entertainment for African Americans and
consumers of Black culture on a global basis. The primary BET cable network
reaches more than 84 million households according to Nielsen media
research, and can be seen in the United States, Canada and the Caribbean.
BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a
broader and more diverse audience than the core network. BET.com is the
number one internet destination for the target audiences. BET Mobile
delivers music, gaming, and video content to the target audiences on
wireless devices across virtually all service providers. BET Event
Productions is a full-scale event management and production company with
festivals and live events spanning the globe. Finally, BET International
delivers BET content to the consumers of Black culture around the world.
SOURCE BET Networks
http://www.bet.com
|
|
|
 [january 2007]  |
S |
M |
T |
W |
T |
F |
S |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[05/21/26 - 07:30 AM] "Jackass" Returns to Paramount+ Seasons 1-3 return to Paramount+ today in restored original versions - bringing fans closer than ever to the episodes as they first aired, or were originally intended to air, by Johnny Knoxville and the original creative team.
|
[05/21/26 - 07:01 AM] NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.
|
[05/21/26 - 07:00 AM] Presenters Announced for "The 52nd American Music Awards," Monday, May 25 on CBS Alysa Liu, Anthony Ramos, EJAE, Gabriel "Fluffy" Iglesias, Hannah Berner, Hilary Duff, Jason Derulo, John Legend, Lisa Rinna, Ludacris, Mariah the Scientist, Matt Rife, Megan Stalter and Paul W. Downs, Melanie Martinez, Nikki Glaser, Paula Abdul, REI AMI, Russell Dickerson and more will present.
|
[05/21/26 - 06:30 AM] Don't Answer the Phone. "Scream 7" Slashes Its Way to Paramount+ on May 28 When a new Ghostface killer emerges in the quiet town where Sidney Prescott (Neve Campbell) has built a new life, her darkest fears are realized as her daughter (Isabel May) becomes the next target.
|
[05/21/26 - 06:01 AM] Video: "Avatar: The Last Airbender" Season 2 - Official Trailer - Netflix To end the war, Aang must master earthbending - but in the Earth Kingdom, politics, secrets and hidden alliances are a battlefield of their own.
|
[05/21/26 - 04:52 AM] "23 000 Lives" Celebrates Its World Premiere at the Munich Film Festival The film tells the true story of a group of young people who wanted to change things.
|
[05/21/26 - 04:31 AM] iHeartMedia and Netflix Deepen Partnership with Daily Live Video Stream of Nationally Syndicated Hit Radio Show "The Breakfast Club with Charlamagne tha God, DJ Envy and Jess Hilarious" Beginning June 1, "The Breakfast Club" will air simultaneously as a live video show on Netflix each weekday, giving members nearly three hours of real-time access to the show's unfiltered conversations, headline-driving interviews, and cultural commentary as it happens.
|
[05/20/26 - 10:01 PM] Video: Netflix Releases Main Trailer for Thai Legal Drama "The Evil Lawyer" The searing legal drama cracks open Thailand's justice system - and asks what it really takes to fight for the truth when the system is broken, and the odds are stacked against you.
|
[05/20/26 - 03:05 PM] NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.
|
[05/20/26 - 03:04 PM] ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.
|
[05/20/26 - 12:02 PM] "A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."
|
[05/20/26 - 11:01 AM] Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29 A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).
|
[05/20/26 - 11:01 AM] Great American Media Announces New Original, Unscripted Series, "Mark vs. The Mountain," Premiering June 11 on Great American Pure Flix Meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer, Krysty Ronchetti, star in the new unscripted series.
|
[05/20/26 - 11:00 AM] FOX Entertainment Studios Strikes Multi-Year, First-Look Deal with Emmy Award-Winning Comedian, Actor and Producer JB Smoove Under the partnership, Smoove will serve as executive producer and creative collaborator on an unscripted slate spanning a range of formats and genres.
|
[05/20/26 - 10:50 AM] The Tampa Bay Buccaneers' Emmy-Nominated Docuseries, "Raise The Flags", Makes Its Linear Premiere on NFL Network May 25-29 The series delivers a sweeping portrait of the Buccaneers organization - chronicling its rise from humble beginnings to championship glory in the most comprehensive account of franchise history ever produced.
|
|
|
|